Sound Machine with Light
FailDemand is soft, at -7.2% this quarter, so Sound Machine with Light is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $782K/yr626K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 19 sellers
Flapen Score
Sound Machine with Light against its category
The dotted line is the Health & Household average. Past it, Sound Machine with Light is stronger. Inside it, weaker.
Market
The Sound Machine with Light market on Amazon at a glance
Shoppers on Amazon United States searched for Sound Machine with Light 626K times last year and spent an estimated $782K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $782K a year.
- Searches, last 12 months
- 626K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $782Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- sound machine with light111K searches a year
02 · Price
A sale here is worth $27.66.
Listings sell for $27.66 on average, from $15.88 to $85.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $27.66 that is $55K to $69K a year per listing.
- Average price
- $27.66inside the $15 to $100 sweet spot
- Price range
- $15.88–$85.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $55K–$69K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #23 within Sleep & Snoring. It carries 7,994 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #23in Sleep & Snoring
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 7,994per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Sound Machine with Light products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
19
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Brand 155%
- Brand 213%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 13%)
Demand
Sound Machine with Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Sound Machine with Light search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sound machine with light111K/yr
- momcozy sound machine90K/yr
- sound machine for kids81K/yr
- lullaby sound machine47K/yr
- night light sound machine37K/yr
- mom cozy sound machine27K/yr
- kids sound machine34K/yr
- sound machine night light26K/yr
- baby sound machine with light23K/yr
- momcozy white noise machine18K/yr
Reviews and returns
What reviews say buyers love and hate about Sound Machine with Light
We read the reviews and the return reasons for every product selling here.
“broke very quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sound Machine with Light questions
Answered from the same tracked data.









