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Sound Machine for Dogs

Fail

The top 5 brands take 100% of clicks, so Sound Machine for Dogs is a Fail.

Flapen Score
30
30 / 100
Ranks 14,416 of 14,768 Health & Household niches · −19 vs the category median of 49
Market size
$39K/yr37K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
81%top-5 click share · 4 brands · 12 sellers

Flapen Score

Sound Machine for Dogs against its category

The dotted line is the Health & Household average. Past it, Sound Machine for Dogs is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sound Machine for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Sound Machine for Dogs 37K times last year and spent an estimated $39K. All 4 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
3.0%
Market size, estimated
$39Ka year
Peak month
December1.3× the quietest month
Top search term
marpac sound machine22K searches a year

02 · Price

A sale here is worth $35.41.

Listings sell for $35.41 on average, from $16.58 to $47.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $35.41 that is $4K to $9K a year per listing.

Average price
$35.41inside the $15 to $100 sweet spot
Price range
$16.58–$47.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #260 within Sleep & Snoring. It carries 22,421 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#260in Sleep & Snoring
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
22,421per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sound Machine for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Sound Machine for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sound Machine for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marpac sound machine22K/yr
  • marpac5K/yr
  • sleep easy4K/yr
  • sleep easy sound machine5K/yr
  • marpac white noise machine2K/yr

Reviews and returns

What reviews say buyers love and hate about Sound Machine for Dogs

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Sleep Quality”
29%of negative reviews mention “Durability”
3.8%of orders come back
“Did not last”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sound Machine for Dogs questions

Answered from the same tracked data.