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Sound Machine Alarm Clock

Fail

Demand is soft, at -8.7% this quarter, so Sound Machine Alarm Clock is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$248K/yr194K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
60%top-5 click share · 14 brands · 18 sellers

Flapen Score

Sound Machine Alarm Clock against its category

The dotted line is the Health & Household average. Past it, Sound Machine Alarm Clock is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sound Machine Alarm Clock market on Amazon at a glance

Shoppers on Amazon United States searched for Sound Machine Alarm Clock 194K times last year and spent an estimated $248K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
3.4%
Market size, estimated
$248Ka year
Peak month
December3.4× the quietest month
Top search term
sound machine with clock38K searches a year

02 · Price

A sale here is worth $37.30.

Listings sell for $37.30 on average, from $19.10 to $153.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $37.30 that is $9K to $19K a year per listing.

Average price
$37.30inside the $15 to $100 sweet spot
Price range
$19.10–$153.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #50 within Sleep & Snoring. It carries 6,648 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#50in Sleep & Snoring
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,648per listing
Listings tracked
21

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Sound Machine Alarm Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

18

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

28%

  • Brand 126%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Sound Machine Alarm Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Sound Machine Alarm Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sound machine with clock38K/yr
  • sound machine clock23K/yr
  • kids alarm clock with sound machine15K/yr
  • clock sound machine10K/yr
  • white noise machine with clock8K/yr
  • white noise clock9K/yr
  • alarm clock sound machine for adults10K/yr
  • clock with sound machine7K/yr
  • noise machine alarm clock11K/yr
  • alarm clock noise machine6K/yr

Reviews and returns

What reviews say buyers love and hate about Sound Machine Alarm Clock

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Sleep Quality”
14%of negative reviews mention “Durability”
3.6%of orders come back
“bad durability”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sound Machine Alarm Clock questions

Answered from the same tracked data.