Sound Machine

Shoppers searched for this 10.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.3M a year.

Searches, last 12 months

10.2M

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

7.5%

Market size, estimated

$19.3Ma year

Peak month

December1.5× the quietest month

Top search term

sound machine2.7M searches a year

Listings sell for $24.97 on average, from $8.94 to $92.30. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $24.97 that is $624K to $749K a year per listing.

Average price

$24.97inside the $15 to $100 sweet spot

Price range

$8.94–$92.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

25,000–30,000

Revenue per listing a year

$624K–$749K

Returns

3.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #37 within Sleep & Snoring. It carries 11,768 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#37in Sleep & Snoring

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

11,768per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months