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Sore Throat Relief

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -20.3% this quarter, so Sore Throat Relief is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$1.7M/yr1.3M searches / yr
90-day growth
-20.3%search demand this quarter
Competition
48%top-5 click share · 13 brands · 662 sellers

Flapen Score

Sore Throat Relief against its category

The dotted line is the Health & Household average. Past it, Sore Throat Relief is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sore Throat Relief market on Amazon at a glance

Shoppers on Amazon United States searched for Sore Throat Relief 1.3M times last year and spent an estimated $1.7M. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
14.4%
Market size, estimated
$1.7Ma year
Peak month
January2.6× the quietest month
Top search term
sore throat relief550K searches a year

02 · Price

A sale here is worth $9.50.

Listings sell for $9.50 on average, from $3.88 to $20.38. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $9.50 that is $48K to $57K a year per listing.

Average price
$9.50under the $15 to $100 sweet spot
Price range
$3.88–$20.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
$48K–$57K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Cough & Cold. It carries 5,717 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#78in Cough & Cold
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
5,717per listing
Listings tracked
32

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
97 months

Products

Top Sore Throat Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

662

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

12%

  • Brand 130%
  • Brand 218%
  • Brand 313%
  • Brand 411%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (7 brands, 12%)

Demand

Sore Throat Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Sore Throat Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sore throat relief550K/yr
  • sore throat195K/yr
  • mucinex cough drops139K/yr
  • sore throat medicine102K/yr
  • throat46K/yr
  • sore throat killer45K/yr
  • throat medicine27K/yr
  • sore throat medicine adults18K/yr
  • soar throat relief23K/yr
  • mucinex sore throat19K/yr

Reviews and returns

What reviews say buyers love and hate about Sore Throat Relief

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Cough Relief”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The taste is a bit strong”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sore Throat Relief questions

Answered from the same tracked data.