sore throat relief
Worth a lookShows low returns (0.0%), but soft demand (-20.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 1.3M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$3.88–$20.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Review moat
Bad5,717avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sore throat relief is a $1.7M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
sore throat relief market data
- Units sold / yr
- 200K–250K
- avg 5,000–6,000/product
- Revenue / yr
- $1.9M–$2.4M
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 97 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
662
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
12%
- Mucinex30%
- Chloraseptic18%
- Beekeeper's Naturals13%
- Boiron11%
- Betadine9%
- Tylenol6%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Top sore throat relief search terms
- sore throat relief550K/yr
- sore throat195K/yr
- mucinex cough drops139K/yr
- sore throat medicine102K/yr
- throat46K/yr
- sore throat killer45K/yr
- throat medicine27K/yr
- sore throat medicine adults18K/yr
- soar throat relief23K/yr
- mucinex sore throat19K/yr
Top sore throat relief products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mucinex Instasoothe Sore Throat Relief Drops Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative Honey & Echinacea Flavor Medicated Numbing Throat Drops 40 ct
Mucinex$4.394.6★14,491 rev
Chloraseptic Max Strength Sore Throat Relief Lozenges Wild Berry Drops with Liquid Center to Numb Sore Throat 15 Count
Chloraseptic$3.884.7★9,831 rev
Betadine Sore Throat Relief Gargle 8 Oz Fast Acting Antiseptic with Povidone-Iodine 0.5% Sore Throat Medicine Mint Flavor
Betadine$10.524.5★6,109 rev
Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)
Beekeeper's Naturals$13.614.6★26,509 rev
Boiron ThroatCalm Tablets for Relief of Sore Throat Scratchy Red or Dry Throat and Hoarseness - 60 Count
Boiron$9.954.4★7,063 rev
Newest
by launch date
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
Vicks$7.693,002 rev
Propolis Throat Soother by Beekeepers Naturals Maximum Throat Relief w/ Menthol Slippery Elm Bee Propolis Extract Fast-acting & Cooling Comfort (1.0 oz)(Pack of 1)
Beekeeper's Naturals$13.70644 rev
Tylenol Extra Strength Severe Cough + Sore Throat Day & Night Caplets Combo Pack for Powerful Multi-Symptom Relief for Painful Sore Throat & Cough Acetaminophen Pain Reliever 24 ct
Tylenol$12.76650 rev
Mucinex Instasoothe Sugar Free Cough Drops Cough Medicine for Adults with Dextromethorphan HBr Non Menthol Cough Suppressant Lozenges Mixed Berry Medicated Cough Drops 40ct
Mucinex$4.8614,491 rev
Kids Throat Soothing Lollipops by Beekeepers Naturals - Doctor Formulated Immune Support Vitamin D & Honey Under 2g Sugar Clean Ingredients 15 ct
Beekeeper's Naturals$9.513,365 rev
Trending
90-day click momentum
Mucinex Instasoothe Sore Throat Relief Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative 20 Elderberry & Wild Cherry Medicated Numbing Throat Drops
Mucinex$6.934.5★
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
Vicks$7.694.8★
Chloraseptic Sugar-Free Sore Throat Relief Spray Wild Berry Spray Soothes Throat Pain in Seconds 4 Fl Oz
Chloraseptic$7.954.6★
Mucinex InstaSoothe Sore Throat + Cough Relief Alpine Herbs & Mint Flavor Fast Acting Cooling Comfort Powerful Sore Throat Oral Pain Reliever 40 Medicated Drops
Mucinex$4.674.6★
Mucinex Instasoothe Sore Throat Relief Drops Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative Honey & Echinacea Flavor Medicated Numbing Throat Drops 40 ct
Mucinex$4.394.6★
What buyers say about sore throat relief
What buyers praise and complain about, mined from review topics.What buyers love
“Soothes Cough”
“taste natural”
“Good product, trusted brand”
“Works well”
“Great for colds”
“Very affordable”
“Excellent flavor”
“Keep it handy always”
“As advertised”
“Seems to actually help my sinuses”
What buyers complain about
“The taste is a bit strong”
“No help with the cough”
“Barely works”
“Too Expensive”
“due to allergies”
“Bad flavor”
“The bottle is very small”
“its hard to separate”
“I usually get colds easily”
“Couldnt even get the recommended dose down to see if it works”
Top return reasons
Common questions
- Is sore throat relief profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the sore throat relief niche?
- 13 brands and 662 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in sore throat relief?
- Top complaints mined from reviews: Taste-Overall, Cough Relief, Functionality-Overall. The return rate is 0.0%.
- When does demand for sore throat relief peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the sore throat relief niche?
- Listings span $3.88–$20.38; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 5,717 reviews — the moat a new listing must climb.