Sore Throat Relief
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -20.3% this quarter, so Sore Throat Relief is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $1.7M/yr1.3M searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 662 sellers
Flapen Score
Sore Throat Relief against its category
The dotted line is the Health & Household average. Past it, Sore Throat Relief is stronger. Inside it, weaker.
Market
The Sore Throat Relief market on Amazon at a glance
Shoppers on Amazon United States searched for Sore Throat Relief 1.3M times last year and spent an estimated $1.7M. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 14.4%
- Market size, estimated
- $1.7Ma year
- Peak month
- January2.6× the quietest month
- Top search term
- sore throat relief550K searches a year
02 · Price
A sale here is worth $9.50.
Listings sell for $9.50 on average, from $3.88 to $20.38. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $9.50 that is $48K to $57K a year per listing.
- Average price
- $9.50under the $15 to $100 sweet spot
- Price range
- $3.88–$20.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $48K–$57K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Cough & Cold. It carries 5,717 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Cough & Cold
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 5,717per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Sore Throat Relief products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mucinex Instasoothe Sore Throat Relief Drops Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative Honey & Echinacea Flavor Medicated Numbing Throat Drops 40 ct
- Price
- $4.39
- Rating
- 4.6/5
- Reviews
- 14,491
- Age
- 5y ago

Chloraseptic Max Strength Sore Throat Relief Lozenges Wild Berry Drops with Liquid Center to Numb Sore Throat 15 Count
- Price
- $3.88
- Rating
- 4.7/5
- Reviews
- 9,831
- Age
- 10y ago

Betadine Sore Throat Relief Gargle 8 Oz Fast Acting Antiseptic with Povidone-Iodine 0.5% Sore Throat Medicine Mint Flavor
- Price
- $10.52
- Rating
- 4.5/5
- Reviews
- 6,109
- Age
- 6y ago

Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)
- Price
- $13.61
- Rating
- 4.6/5
- Reviews
- 26,509
- Age
- 10y ago

Boiron ThroatCalm Tablets for Relief of Sore Throat Scratchy Red or Dry Throat and Hoarseness - 60 Count
- Price
- $9.95
- Rating
- 4.4/5
- Reviews
- 7,063
- Age
- 9y ago
Trending
estimated 90-day click momentum
Mucinex Instasoothe Sore Throat Relief Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative 20 Elderberry & Wild Cherry Medicated Numbing Throat Drops
- Price
- $6.93
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3y ago

Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
- Price
- $7.69
- Rating
- 4.8/5
- Reviews
- 3,002
- Age
- 1y ago

Chloraseptic Sugar-Free Sore Throat Relief Spray Wild Berry Spray Soothes Throat Pain in Seconds 4 Fl Oz
- Price
- $7.95
- Rating
- 4.6/5
- Reviews
- 3,069
- Age
- 13y ago

Mucinex InstaSoothe Sore Throat + Cough Relief Alpine Herbs & Mint Flavor Fast Acting Cooling Comfort Powerful Sore Throat Oral Pain Reliever 40 Medicated Drops
- Price
- $4.67
- Rating
- 4.6/5
- Reviews
- 14,491
- Age
- 4y ago

Mucinex Instasoothe Sore Throat Relief Drops Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative Honey & Echinacea Flavor Medicated Numbing Throat Drops 40 ct
- Price
- $4.39
- Rating
- 4.6/5
- Reviews
- 14,491
- Age
- 5y ago
Newest
by launch date
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
- Price
- $7.69
- Rating
- 4.8/5
- Reviews
- 3,002
- Age
- 1y ago

Propolis Throat Soother by Beekeepers Naturals Maximum Throat Relief w/ Menthol Slippery Elm Bee Propolis Extract Fast-acting & Cooling Comfort (1.0 oz)(Pack of 1)
- Price
- $13.70
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 1y ago

Tylenol Extra Strength Severe Cough + Sore Throat Day & Night Caplets Combo Pack for Powerful Multi-Symptom Relief for Painful Sore Throat & Cough Acetaminophen Pain Reliever 24 ct
- Price
- $12.76
- Rating
- 4.8/5
- Reviews
- 650
- Age
- 1y ago

Mucinex Instasoothe Sugar Free Cough Drops Cough Medicine for Adults with Dextromethorphan HBr Non Menthol Cough Suppressant Lozenges Mixed Berry Medicated Cough Drops 40ct
- Price
- $4.86
- Rating
- 4.6/5
- Reviews
- 14,491
- Age
- 2y ago

Kids Throat Soothing Lollipops by Beekeepers Naturals - Doctor Formulated Immune Support Vitamin D & Honey Under 2g Sugar Clean Ingredients 15 ct
- Price
- $9.51
- Rating
- 4.7/5
- Reviews
- 3,365
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
662
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 90%
Open market
12%
- Mucinex30%
- Chloraseptic18%
- Beekeeper's Naturals13%
- Boiron11%
- Betadine9%
- Tylenol6%
- Open — no brand owns it (7 brands, 12%)
Demand
Sore Throat Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Sore Throat Relief search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sore throat relief550K/yr
- sore throat195K/yr
- mucinex cough drops139K/yr
- sore throat medicine102K/yr
- throat46K/yr
- sore throat killer45K/yr
- throat medicine27K/yr
- sore throat medicine adults18K/yr
- soar throat relief23K/yr
- mucinex sore throat19K/yr
Reviews and returns
What reviews say buyers love and hate about Sore Throat Relief
We read the reviews and the return reasons for every product selling here.
“The taste is a bit strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sore Throat Relief questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









