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Sore Muscles

Fail

The top 5 brands take 100% of clicks, so Sore Muscles is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$4.6M/yr2.2M searches / yr
90-day growth
+12.2%search demand this quarter
Competition
94%top-5 click share · 2 brands · 571 sellers

Flapen Score

Sore Muscles against its category

The dotted line is the Health & Household average. Past it, Sore Muscles is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sore Muscles market on Amazon at a glance

Shoppers on Amazon United States searched for Sore Muscles 2.2M times last year and spent an estimated $4.6M. All 2 brands take every click. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
17.4%
Market size, estimated
$4.6Ma year
Peak month
August1.8× the quietest month
Top search term
arnica gel1.1M searches a year

02 · Price

A sale here is worth $12.01.

Listings sell for $12.01 on average, from $6.48 to $19.92. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 50,000 to 60,000 of them. At $12.01 that is $601K to $721K a year per listing.

Average price
$12.01under the $15 to $100 sweet spot
Price range
$6.48–$19.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
50,000–60,000
Revenue per listing a year
$601K–$721K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Alternative Pain Relief. It carries 21,191 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#137in Alternative Pain Relief
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
21,191per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Sore Muscles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

571

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 217%

Demand

Sore Muscles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Sore Muscles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arnica gel1.1M/yr
  • arnicare gel pain relief392K/yr
  • arnicare bruise gel225K/yr
  • arnicare bruise gel extra strength51K/yr
  • arnicare123K/yr
  • arnicare gel44K/yr
  • arnica gel for bruising53K/yr
  • arnica gel topical19K/yr
  • boiron arnicare gel22K/yr
  • arnica gel pain relief15K/yr

Reviews and returns

What reviews say buyers love and hate about Sore Muscles

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Efficiency”
21%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“DIDN'T WORK FOR ME”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sore Muscles questions

Answered from the same tracked data.