Sore Muscles
FailThe top 5 brands take 100% of clicks, so Sore Muscles is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $4.6M/yr2.2M searches / yr
- 90-day growth
- +12.2%search demand this quarter
- Competition
- 94%top-5 click share · 2 brands · 571 sellers
Flapen Score
Sore Muscles against its category
The dotted line is the Health & Household average. Past it, Sore Muscles is stronger. Inside it, weaker.
Market
The Sore Muscles market on Amazon at a glance
Shoppers on Amazon United States searched for Sore Muscles 2.2M times last year and spent an estimated $4.6M. All 2 brands take every click. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 17.4% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +12.2%
- Conversion, latest week
- 17.4%
- Market size, estimated
- $4.6Ma year
- Peak month
- August1.8× the quietest month
- Top search term
- arnica gel1.1M searches a year
02 · Price
A sale here is worth $12.01.
Listings sell for $12.01 on average, from $6.48 to $19.92. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 50,000 to 60,000 of them. At $12.01 that is $601K to $721K a year per listing.
- Average price
- $12.01under the $15 to $100 sweet spot
- Price range
- $6.48–$19.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $601K–$721K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Alternative Pain Relief. It carries 21,191 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #137in Alternative Pain Relief
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 21,191per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Sore Muscles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Boiron Arnicare Gel for Relief of Joint Pain Muscle Pain Muscle Soreness and Swelling from Bruises or Injury - Non-greasy and Fragrance-Free - 2.6 oz
- Price
- $8.36
- Rating
- 4.6/5
- Reviews
- 57,856
- Age
- 17y ago

VitaMedica Arnica Gel Plus 15 Healing Plant Compounds Extra Strength Formula for Bruising All-Natural Plant-Based Topical Gel
- Price
- $19.92
- Rating
- 4.6/5
- Reviews
- 3,268
- Age
- 3y ago

Boiron Arnicare Gel for Relief of Joint Pain Muscle Pain Muscle Soreness and Swelling from Bruises or Injury - Non-greasy and Fragrance-Free - 4.2 oz
- Price
- $13.22
- Rating
- 4.6/5
- Reviews
- 57,856
- Age
- 10y ago

Boiron Arnicare Bruise Cream for Pain Relief from Bruising and Swelling or Discoloration from Injury - 1.4 oz
- Price
- $7.48
- Rating
- 4.6/5
- Reviews
- 6,974
- Age
- 4y ago

Boiron Arnicare Cream for Joint Pain Muscle Pain Swelling Soreness Stiffness and Bruises - Fast Absorbing and Fragrance-Free - 4.2 oz
- Price
- $13.14
- Rating
- 4.6/5
- Reviews
- 17,524
- Age
- 7y ago
Trending
estimated 90-day click momentum
Boiron Arnicare Bruise Gel for Bruise Relief - 4.2 oz
- Price
- $15.44
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 8mo ago

Boiron Arnicare Gel for Relief of Joint Pain Muscle Pain Muscle Soreness and Swelling from Bruises or Injury - Non-greasy and Fragrance-Free - 4.2 oz
- Price
- $13.22
- Rating
- 4.6/5
- Reviews
- 57,856
- Age
- 10y ago

VitaMedica Arnica Gel Plus 15 Healing Plant Compounds Extra Strength Formula for Bruising All-Natural Plant-Based Topical Gel
- Price
- $19.92
- Rating
- 4.6/5
- Reviews
- 3,268
- Age
- 3y ago

Boiron Arnicare Gel for Relief of Joint Pain Muscle Pain Muscle Soreness and Swelling from Bruises or Injury - Non-greasy and Fragrance-Free - 2.6 oz
- Price
- $8.36
- Rating
- 4.6/5
- Reviews
- 57,856
- Age
- 17y ago

Boiron Arnicare Bruise Gel for Relief of Pain Inflammation or Swelling Soreness and Discoloration - Non-greasy and Fragrance-Free - 1.5 oz
- Price
- $6.48
- Rating
- 4.5/5
- Reviews
- 4,576
- Age
- 10y ago
Newest
by launch date
Boiron Arnicare Bruise Gel for Bruise Relief - 4.2 oz
- Price
- $15.44
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 8mo ago

VitaMedica Arnica Gel Plus 15 Healing Plant Compounds Extra Strength Formula for Bruising All-Natural Plant-Based Topical Gel
- Price
- $19.92
- Rating
- 4.6/5
- Reviews
- 3,268
- Age
- 3y ago

Boiron Arnicare Bruise Cream for Pain Relief from Bruising and Swelling or Discoloration from Injury - 1.4 oz
- Price
- $7.48
- Rating
- 4.6/5
- Reviews
- 6,974
- Age
- 4y ago

Boiron Arnicare Cream for Joint Pain Muscle Pain Swelling Soreness Stiffness and Bruises - Fast Absorbing and Fragrance-Free - 4.2 oz
- Price
- $13.14
- Rating
- 4.6/5
- Reviews
- 17,524
- Age
- 7y ago

Boiron Arnicare Bruise Gel for Relief of Pain Inflammation or Swelling Soreness and Discoloration - Non-greasy and Fragrance-Free - 1.5 oz
- Price
- $6.48
- Rating
- 4.5/5
- Reviews
- 4,576
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
571
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Boiron83%
- VitaMedica17%
Demand
Sore Muscles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Sore Muscles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- arnica gel1.1M/yr
- arnicare gel pain relief392K/yr
- arnicare bruise gel225K/yr
- arnicare bruise gel extra strength51K/yr
- arnicare123K/yr
- arnicare gel44K/yr
- arnica gel for bruising53K/yr
- arnica gel topical19K/yr
- boiron arnicare gel22K/yr
- arnica gel pain relief15K/yr
Reviews and returns
What reviews say buyers love and hate about Sore Muscles
We read the reviews and the return reasons for every product selling here.
“DIDN'T WORK FOR ME”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sore Muscles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









