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Sore Muscle Oil Massage

Fail

Demand is soft, at -12.2% this quarter, so Sore Muscle Oil Massage is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$79K/yr67K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
64%top-5 click share · 14 brands · 38 sellers

Flapen Score

Sore Muscle Oil Massage against its category

The dotted line is the Health & Household average. Past it, Sore Muscle Oil Massage is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sore Muscle Oil Massage market on Amazon at a glance

Shoppers on Amazon United States searched for Sore Muscle Oil Massage 67K times last year and spent an estimated $79K. The top 5 brands take 78% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
8.3%
Market size, estimated
$79Ka year
Peak month
February1.4× the quietest month
Top search term
sore muscle massage oil44K searches a year

02 · Price

A sale here is worth $14.23.

Listings sell for $14.23 on average, from $8.86 to $21.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.23 that is $4K to $7K a year per listing.

Average price
$14.23under the $15 to $100 sweet spot
Price range
$8.86–$21.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,030 within Massage Oils. It carries 12,138 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#1,030in Massage Oils
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
12,138per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Sore Muscle Oil Massage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

38

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

17%

  • Brand 133%
  • Brand 214%
  • Brand 313%
  • Brand 412%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (8 brands, 17%)

Demand

Sore Muscle Oil Massage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.4×

Search terms

Top Sore Muscle Oil Massage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sore muscle massage oil44K/yr
  • cupping oil9K/yr
  • spa oil4K/yr
  • muscle oil3K/yr
  • essential oils for massage therapy4K/yr
  • muscle oil for pain relief3K/yr

Reviews and returns

What reviews say buyers love and hate about Sore Muscle Oil Massage

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.7%of orders come back
“Smells Rancid”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sore Muscle Oil Massage questions

Answered from the same tracked data.