sore gums treatment
Worth a lookShows searches that convert (22.4% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 414K searches
Price range
Great$6.66–$69.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.69avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,600.1avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sore gums treatment is a $1.6M/yr Amazon United States market (414K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sore gums treatment market data
- Units sold / yr
- 100K–125K
- avg 10,000–12,500/product
- Revenue / yr
- $1.8M–$2.2M
- units × avg price
- Conversion rate
- 22.4%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
73
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Anbesol60%
- ORVANCE19%
- Gishy Goo9%
- Orajel8%
- DenTek2%
- SHOFU2%
Demand
Weekly Amazon search volume, last 30 weeks — +0.3% search growth over the last 90 days.Top sore gums treatment search terms
- anbesol maximum strength oral pain relief gel99K/yr
- anbesol56K/yr
- gishy goo for braces33K/yr
- ortho dots27K/yr
- orthodots25K/yr
- anbesol liquid27K/yr
- ambesol22K/yr
- gishy goo17K/yr
- anbesol oral pain relief31K/yr
- anbesol liquid maximum strength11K/yr
Top sore gums treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anbesol Maximum Strength Gel - Instant Oral Pain Relief for Toothaches Gums Braces & Denture Pain and Mouth Sores* Canker Sore Treatment Inside Mouth ADA Accepted 0.33 oz
Anbesol$6.794.6★18,044 rev
Anbesol Maximum Strength Liquid - Instant Oral Pain Relief for Toothaches Gums Braces & Denture Pain and Mouth Sores* Canker Sore Treatment Inside Mouth ADA Accepted 0.41 oz
Anbesol$6.834.7★3,562 rev
OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances
ORVANCE$13.404.1★6,987 rev
Gishy Goo! Dental Wax Replacements for Orthodontics. Pain Relief Bubblegum Flavor and Unnoticeable Tooth Colors 1 Patient Syringe Kit from Ultradent
Gishy Goo$19.044.3★889 rev
Orajel 4X for Toothache & Gum Pain: Severe Cream Tube 0.33oz- From Oral Pain Relief Brand
Orajel$7.784.7★12,342 rev
Newest
by launch date
Orajel Rescue Relief Pen with Menthol Cooling Gel for Instant Pain Relief of Tooth & Gum Mouth Sores Braces and Denture Irritation Touch-Free Silicone Applicator 0.07 oz (2-Pack)
Orajel$16.28598 rev
Anbesol Maximum Strength Liquid - Instant Oral Pain Relief for Toothaches Gums Braces & Denture Pain and Mouth Sores* Canker Sore Treatment Inside Mouth ADA Accepted 0.41 oz
Anbesol$6.833,562 rev
Orajel 4X for Toothache & Gum Pain: Severe Cream Tube 0.33oz- From Oral Pain Relief Brand
Orajel$7.7812,342 rev
Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
Orajel$6.666,967 rev
OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances
ORVANCE$13.406,987 rev
Trending
90-day click momentumOrajel Rescue Relief Pen with Menthol Cooling Gel for Instant Pain Relief of Tooth & Gum Mouth Sores Braces and Denture Irritation Touch-Free Silicone Applicator 0.07 oz (2-Pack)
Orajel$16.284.6★
Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
Orajel$6.664.6★
Gishy Goo Orthodontic Wax for Braces Brackets Wires Pain Relief (5 Count)
SHOFU$69.404.5★
OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances
ORVANCE$13.404.1★
Anbesol Maximum Strength Gel - Instant Oral Pain Relief for Toothaches Gums Braces & Denture Pain and Mouth Sores* Canker Sore Treatment Inside Mouth ADA Accepted 0.33 oz
Anbesol$6.794.6★
What buyers say about sore gums treatment
What buyers praise and complain about, mined from review topics.What buyers love
“excellent product for tooth sensitivity”
“it does so well”
“This is a game-changer for hygiene”
“Love this honest product”
“As advertised”
“this was handy”
“Easy application”
“Reasonable price”
“Strong and effective”
“The taste isn't bad either”
What buyers complain about
“Not effective at all”
“the stuff available in stores nearly melts in your mouth”
“Waste of money”
“Did not stick”
“my canker sore started to hurt again”
“Doesnt taste the greatest”
“The pensive hard to work with”
“broke into pieces”
“You will still have pain in your tooth”
“Bad for body”
Top return reasons
Common questions
- Is sore gums treatment profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 10 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sore gums treatment niche?
- 6 brands and 73 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in sore gums treatment?
- Top complaints mined from reviews: Functionality-Overall, Oral Hygiene, Value For Money. The return rate is 0.1%.
- What does it cost to enter the sore gums treatment niche?
- Listings span $6.66–$69.40; the average listing price is $17.69 (sweet spot $15–$100). The average incumbent carries 7,600 reviews — the moat a new listing must climb.