Sore Gums Treatment
MaybeBuyers convert on 22.4% of searches. But the top 5 brands take 98% of clicks, so Sore Gums Treatment is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $1.6M/yr414K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 73 sellers
Flapen Score
Sore Gums Treatment against its category
The dotted line is the Health & Household average. Past it, Sore Gums Treatment is stronger. Inside it, weaker.
Market
The Sore Gums Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Sore Gums Treatment 414K times last year and spent an estimated $1.6M. The top 5 brands take 98% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 22.4% of those searches ended in a purchase.
Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 414K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 22.4%
- Market size, estimated
- $1.6Ma year
- Top search term
- anbesol maximum strength oral pain relief gel99K searches a year
02 · Price
A sale here is worth $17.69.
Listings sell for $17.69 on average, from $6.66 to $69.40. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At $17.69 that is $177K to $221K a year per listing.
- Average price
- $17.69inside the $15 to $100 sweet spot
- Price range
- $6.66–$69.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $177K–$221K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Oral Pain Relief. It carries 7,600 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Oral Pain Relief
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 7,600per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Sore Gums Treatment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Anbesol Maximum Strength Gel - Instant Oral Pain Relief for Toothaches Gums Braces & Denture Pain and Mouth Sores* Canker Sore Treatment Inside Mouth ADA Accepted 0.33 oz
- Price
- $6.79
- Rating
- 4.6/5
- Reviews
- 18,044
- Age
- 20y ago

Anbesol Maximum Strength Liquid - Instant Oral Pain Relief for Toothaches Gums Braces & Denture Pain and Mouth Sores* Canker Sore Treatment Inside Mouth ADA Accepted 0.41 oz
- Price
- $6.83
- Rating
- 4.7/5
- Reviews
- 3,562
- Age
- 3y ago

OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances
- Price
- $13.40
- Rating
- 4.1/5
- Reviews
- 6,987
- Age
- 8y ago

Gishy Goo! Dental Wax Replacements for Orthodontics. Pain Relief Bubblegum Flavor and Unnoticeable Tooth Colors 1 Patient Syringe Kit from Ultradent
- Price
- $19.04
- Rating
- 4.3/5
- Reviews
- 889
- Age
- 16y ago

Orajel 4X for Toothache & Gum Pain: Severe Cream Tube 0.33oz- From Oral Pain Relief Brand
- Price
- $7.78
- Rating
- 4.7/5
- Reviews
- 12,342
- Age
- 6y ago
Trending
estimated 90-day click momentum
Orajel Rescue Relief Pen with Menthol Cooling Gel for Instant Pain Relief of Tooth & Gum Mouth Sores Braces and Denture Irritation Touch-Free Silicone Applicator 0.07 oz (2-Pack)
- Price
- $16.28
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 1y ago

Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
- Price
- $6.66
- Rating
- 4.6/5
- Reviews
- 6,967
- Age
- 6y ago

Gishy Goo Orthodontic Wax for Braces Brackets Wires Pain Relief (5 Count)
- Price
- $69.40
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 9y ago

OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances
- Price
- $13.40
- Rating
- 4.1/5
- Reviews
- 6,987
- Age
- 8y ago

Anbesol Maximum Strength Gel - Instant Oral Pain Relief for Toothaches Gums Braces & Denture Pain and Mouth Sores* Canker Sore Treatment Inside Mouth ADA Accepted 0.33 oz
- Price
- $6.79
- Rating
- 4.6/5
- Reviews
- 18,044
- Age
- 20y ago
Newest
by launch date
Orajel Rescue Relief Pen with Menthol Cooling Gel for Instant Pain Relief of Tooth & Gum Mouth Sores Braces and Denture Irritation Touch-Free Silicone Applicator 0.07 oz (2-Pack)
- Price
- $16.28
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 1y ago

Anbesol Maximum Strength Liquid - Instant Oral Pain Relief for Toothaches Gums Braces & Denture Pain and Mouth Sores* Canker Sore Treatment Inside Mouth ADA Accepted 0.41 oz
- Price
- $6.83
- Rating
- 4.7/5
- Reviews
- 3,562
- Age
- 3y ago

Orajel 4X for Toothache & Gum Pain: Severe Cream Tube 0.33oz- From Oral Pain Relief Brand
- Price
- $7.78
- Rating
- 4.7/5
- Reviews
- 12,342
- Age
- 6y ago

Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
- Price
- $6.66
- Rating
- 4.6/5
- Reviews
- 6,967
- Age
- 6y ago

OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances
- Price
- $13.40
- Rating
- 4.1/5
- Reviews
- 6,987
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
73
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Anbesol60%
- ORVANCE19%
- Gishy Goo9%
- Orajel8%
- DenTek2%
- SHOFU2%
Demand
Sore Gums Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.7× · 8 of 12 months tracked
Search terms
Top Sore Gums Treatment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anbesol maximum strength oral pain relief gel99K/yr
- anbesol56K/yr
- gishy goo for braces33K/yr
- ortho dots27K/yr
- orthodots25K/yr
- anbesol liquid27K/yr
- ambesol22K/yr
- gishy goo17K/yr
- anbesol oral pain relief31K/yr
- anbesol liquid maximum strength11K/yr
Reviews and returns
What reviews say buyers love and hate about Sore Gums Treatment
We read the reviews and the return reasons for every product selling here.
“Not effective at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sore Gums Treatment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









