Sony Hearing Aids

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $376K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

0.9%

Market size, estimated

$376Ka year

Top search term

sony hearing aids28K searches a year

Listings sell for $391.05 on average, from $10.21 to $2308.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $391.05 that is $39K to $98K a year per listing.

Average price

$391.05above the $15 to $100 sweet spot

Price range

$10.21–$2308.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$39K–$98K

Returns

12.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 47.9% of listings are out of stock. The average listing ranks #65 within Hearing Aids, Amplifiers & Accessories. It carries 584 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

47.9%

Average rank

#65in Hearing Aids, Amplifiers & Accessories

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

584per listing

Listings tracked

50

23 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

21Amazon's first-year sales bar

Average brand age

16 months