Sonicare W3 Replacement Heads
MaybeAn estimated 0.8% of orders come back. But the average product has 15,573 reviews to catch up to, so Sonicare W3 Replacement Heads is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $666K/yr199K searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 28 sellers
Flapen Score
Sonicare W3 Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Sonicare W3 Replacement Heads is stronger. Inside it, weaker.
Market
The Sonicare W3 Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Sonicare W3 Replacement Heads 199K times last year and spent an estimated $666K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $666K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $666Ka year
- Peak month
- November6.0× the quietest month
- Top search term
- sonicare diamondclean replacement heads28K searches a year
02 · Price
A sale here is worth $28.21.
Listings sell for $28.21 on average, from $10.05 to $52.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $28.21 that is $21K to $28K a year per listing.
- Average price
- $28.21inside the $15 to $100 sweet spot
- Price range
- $10.05–$52.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #75 within Toothbrushes & Accessories. It carries 15,573 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #75in Toothbrushes & Accessories
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 15,573per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Sonicare W3 Replacement Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
28
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
5%
- Brand 177%
- Brand 26%
- Brand 33%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Sonicare W3 Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 6.0×
Search terms
Top Sonicare W3 Replacement Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonicare diamondclean replacement heads28K/yr
- philips sonicare replacement heads w15K/yr
- sonicare replacement heads black18K/yr
- sonicare replacement heads w12K/yr
- philips sonicare replacement heads black15K/yr
- phillips sonicare replacement brush head w10K/yr
- diamond clean toothbrush head10K/yr
- philips sonicare diamondclean replacement heads9K/yr
- sonicare w3 replacement heads9K/yr
- sonicare diamond replacement heads6K/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare W3 Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Loose fitting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonicare W3 Replacement Heads questions
Answered from the same tracked data.