Sonicare Travel Toothbrush

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

+21.4%

Conversion, latest week

3.5%

Market size, estimated

$67Ka year

Peak month

December1.4× the quietest month

Top search term

sonicare travel toothbrush18K searches a year

Listings sell for $35.67 on average, from $8.65 to $137.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $35.67 that is $4K to $9K a year per listing.

Average price

$35.67inside the $15 to $100 sweet spot

Price range

$8.65–$137.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

2.0%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #75 within Toothbrushes & Accessories. It carries 8,057 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

75%

Out of stock, average day

7.7%

Average rank

#75in Toothbrushes & Accessories

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

8,057per listing

Listings tracked

24

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months