Sonicare Travel Case

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

+11.6%

Conversion, latest week

4.8%

Market size, estimated

$64Ka year

Peak month

December1.5× the quietest month

Top search term

sonicare travel case22K searches a year

Listings sell for $11.96 on average, from $6.00 to $19.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.96 that is $1K to $3K a year per listing.

Average price

$11.96under the $15 to $100 sweet spot

Price range

$6.00–$19.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #88 within Toothbrushes & Accessories. It carries 857 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

93%

Out of stock, average day

5.9%

Average rank

#88in Toothbrushes & Accessories

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

857per listing

Listings tracked

29

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months