Sonicare Sensitive Replacement Heads
FailThe top 5 brands take 100% of clicks, so Sonicare Sensitive Replacement Heads is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $234K/yr48K searches / yr
- 90-day growth
- +27.5%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 32 sellers
Flapen Score
Sonicare Sensitive Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Sonicare Sensitive Replacement Heads is stronger. Inside it, weaker.
Market
The Sonicare Sensitive Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Sonicare Sensitive Replacement Heads 48K times last year and spent an estimated $234K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 17.7% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +27.5%
- Conversion, latest week
- 17.7%
- Market size, estimated
- $234Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- sonicare sensitive replacement heads17K searches a year
02 · Price
A sale here is worth $27.34.
Listings sell for $27.34 on average, from $9.38 to $47.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $27.34 that is $14K to $21K a year per listing.
- Average price
- $27.34inside the $15 to $100 sweet spot
- Price range
- $9.38–$47.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $14K–$21K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #152 within Toothbrushes & Accessories. It carries 7,677 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #152in Toothbrushes & Accessories
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 7,677per listing
- Listings tracked
- 12
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Sonicare Sensitive Replacement Heads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 3 Pack HX6053/77
- Price
- $30.57
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 1y ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 6 Pack HX6056/77
- Price
- $43.02
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 11mo ago
Philips Sonicare Sensitive Brush Heads
- Price
- $30.80
- Rating
- 4.7/5
- Reviews
- 6,741
- Age
- 13y ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 2 Pack HX6052/77
- Price
- $24.10
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 11mo ago
Brushmo Gum Care Sensitive Replacement Toothbrush Heads Compatible with Philips Sonicare Click-on Toothbrush Handles 8 Standard Heads Extra Soft Dupont Bristles for Sensitive Teeth BM658 White
- Price
- $18.38
- Rating
- 4.4/5
- Reviews
- 1,477
- Age
- 7y ago
Trending
estimated 90-day click momentumPhilips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 3 Pack HX6053/77
- Price
- $30.57
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 1y ago
Sensogle Replacement Brush Heads Sensitive Compatible with Philips Sonicare Toothbrush 1100 6500 Soft Toothbrush Heads for Sensitive Teeth Care Standard White - 12 Pack with Toothbrush Cover
- Price
- $17.90
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 6mo ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 6 Pack HX6056/77
- Price
- $43.02
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 11mo ago
Philips Sonicare G3 Two-in-One - Genuine Replacement Electric Toothbrush Heads White 4 Pack One Year Supply HX9054/65
- Price
- $47.34
- Rating
- 4.8/5
- Reviews
- 8,497
- Age
- 9y ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 2 Pack HX6052/77
- Price
- $24.10
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 11mo ago
Newest
by launch dateSensogle Replacement Brush Heads Sensitive Compatible with Philips Sonicare Toothbrush 1100 6500 Soft Toothbrush Heads for Sensitive Teeth Care Standard White - 12 Pack with Toothbrush Cover
- Price
- $17.90
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 6mo ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 6 Pack HX6056/77
- Price
- $43.02
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 11mo ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 2 Pack HX6052/77
- Price
- $24.10
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 11mo ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 4 Pack One Year Supply HX6054/77
- Price
- $36.10
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 11mo ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 3 Pack HX6053/77
- Price
- $30.57
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
32
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Philips Sonicare85%
- Brushmo8%
- Sensogle3%
- Futulkyus3%
- toptheway1%
Demand
Sonicare Sensitive Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sonicare Sensitive Replacement Heads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sonicare sensitive replacement heads17K/yr
- sonicare replacement heads sensitive7K/yr
- philips sonicare sensitive brush heads5K/yr
- philips sonicare replacement heads sensitive7K/yr
- sonicare sensitive brush heads3K/yr
- sonicare sensitive3K/yr
- philips sonicare sensitive replacement heads5K/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare Sensitive Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Not soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonicare Sensitive Replacement Heads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data