sonicare replacement heads w
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$30.06avg listing price — sweet spot $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Great$10.21–$52.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.3%90-day search growth — must beat 0% to launch
Market size
Okay$131K$131K/yr · 37K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad26,220.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sonicare replacement heads w is a $131K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sonicare replacement heads w market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $150K–$180K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 1.7%
- Avg brand age
- 33 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Philips Sonicare87%
- utimcare9%
- PHILIPS4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +37.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top sonicare replacement heads w search terms
- sonicare replacement heads w12K/yr
- phillips sonicare replacement brush head w10K/yr
- sonicare w replacement heads8K/yr
- philips sonicare w replacement heads8K/yr
Top sonicare replacement heads w products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads White 3 Pack HX6063/65
Philips Sonicare$31.154.8★42,147 rev
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 3 Pack HX6063/95
Philips Sonicare$30.044.8★42,147 rev
Utimcare Replacement Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush 10 Pack Refills
utimcare$10.214.5★1,761 rev
Philips Sonicare Optimal Whitening White BrushSync Heads (Compatible with All Philips Sonicare Handles) 8 Count (Pack of 1)
Philips Sonicare$52.334.7★27,052 rev
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 2 Pack HX6062/95
Philips Sonicare$25.084.8★42,147 rev
Newest
by launch dateUtimcare Replacement Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush 10 Pack Refills
utimcare$10.211,761 rev
Philips Genuine Sonicare White Replacement Brush Heads Pack of 4
PHILIPS$31.562,071 rev
Philips Sonicare Optimal Whitening White BrushSync Heads (Compatible with All Philips Sonicare Handles) 8 Count (Pack of 1)
Philips Sonicare$52.3327,052 rev
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 2 Pack HX6062/95
Philips Sonicare$25.0842,147 rev
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads White 3 Pack HX6063/65
Philips Sonicare$31.1542,147 rev
Trending
90-day click momentumPhilips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 3 Pack HX6063/95
Philips Sonicare$30.044.8★
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads White 3 Pack HX6063/65
Philips Sonicare$31.154.8★
Utimcare Replacement Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush 10 Pack Refills
utimcare$10.214.5★
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 2 Pack HX6062/95
Philips Sonicare$25.084.8★
Philips Sonicare Optimal Whitening White BrushSync Heads (Compatible with All Philips Sonicare Handles) 8 Count (Pack of 1)
Philips Sonicare$52.334.7★
What buyers say about sonicare replacement heads w
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality product arrived on time”
“They are affordable”
“Fits great”
“As advertised”
“Soft btistles”
“Works fine”
“Bristles are firm enough to get my teeth clean”
“Durability is good as well”
“Clean mouth”
“Easy to use”
What buyers complain about
“smaller”
“needs improvement”
“the price is far too high”
“Very hard bristles”
“Didn't Work”
“Bristles are pulling out after the first use”
“Not exactly compatible, meh”
“Bad smell”
“However, two complaints I have presently are these: One, as supportive as I am about ecologically responsible options, I am not as pleased with the new bio-plastics for the toothbrush heads”
“all plastic rather than having a metal insert like the original brush heads”
Top return reasons
Common questions
- Is sonicare replacement heads w profitable to sell on Amazon United States?
- The niche generates $131K/yr across 6 tracked products. 90-day search growth is +37.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the sonicare replacement heads w niche?
- 3 brands and 18 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sonicare replacement heads w?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.7%.
- When does demand for sonicare replacement heads w peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the sonicare replacement heads w niche?
- Listings span $10.21–$52.33; the average listing price is $30.06 (sweet spot $15–$100). The average incumbent carries 26,221 reviews — the moat a new listing must climb.