Sonicare Replacement Heads Soft
MaybeBuyers convert on 13.5% of searches. But the average product has 8,156 reviews to catch up to, so Sonicare Replacement Heads Soft is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $633K/yr216K searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 38 sellers
Flapen Score
Sonicare Replacement Heads Soft against its category
The dotted line is the Health & Household average. Past it, Sonicare Replacement Heads Soft is stronger. Inside it, weaker.
Market
The Sonicare Replacement Heads Soft market on Amazon at a glance
Shoppers on Amazon United States searched for Sonicare Replacement Heads Soft 216K times last year and spent an estimated $633K. The top 5 brands take 89% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $633K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $633Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- sonicare replacement heads soft41K searches a year
02 · Price
A sale here is worth $21.81.
Listings sell for $21.81 on average, from $7.75 to $47.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $21.81 that is $16K to $22K a year per listing.
- Average price
- $21.81inside the $15 to $100 sweet spot
- Price range
- $7.75–$47.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$22K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #116 within Toothbrushes & Accessories. It carries 8,156 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #116in Toothbrushes & Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 8,156per listing
- Listings tracked
- 25
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Sonicare Replacement Heads Soft products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 3 Pack HX6053/77
- Price
- $30.57
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 1y ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 2 Pack HX6052/77
- Price
- $24.10
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 11mo ago
Brushmo Plaque Control Replacement Toothbrush Heads Compatible with Philips Sonicare Click-on Electric Toothbrush Handles 8 Standard Replacement Heads Soft Dupont Bristles BM928 White
- Price
- $17.08
- Rating
- 4.4/5
- Reviews
- 34,052
- Age
- 11y ago
Brushmo Gum Care Sensitive Replacement Toothbrush Heads Compatible with Philips Sonicare Click-on Toothbrush Handles 8 Standard Heads Extra Soft Dupont Bristles for Sensitive Teeth BM658 White
- Price
- $18.38
- Rating
- 4.4/5
- Reviews
- 1,477
- Age
- 7y ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 6 Pack HX6056/77
- Price
- $43.02
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 11mo ago
Trending
estimated 90-day click momentumPhilips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 3 Pack HX6053/77
- Price
- $30.57
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 1y ago
Sensogle Replacement Brush Heads Sensitive Compatible with Philips Sonicare Toothbrush 1100 6500 Soft Toothbrush Heads for Sensitive Teeth Care Standard White - 12 Pack with Toothbrush Cover
- Price
- $17.90
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 6mo ago
Toptheway Extra Soft Replacement Toothbrush Heads for Sensitive Teeth Compatible with Philips Sonicare Optimal Gum Care 4100 5100 and More Click-on Toothbrush Handles 4 Pack
- Price
- $9.09
- Rating
- 4.3/5
- Reviews
- 666
- Age
- 8mo ago
OLINS KAKO Replacement Brush Heads for Philips Sonicare Toothbrush Handles Toothbrush Heads for Sonicare (Pack of 8)
- Price
- $7.87
- Rating
- 4.5/5
- Reviews
- 561
- Age
- 2y ago
Philips Sonicare G3 Two-in-One - Genuine Replacement Electric Toothbrush Heads White 4 Pack One Year Supply HX9054/65
- Price
- $47.34
- Rating
- 4.8/5
- Reviews
- 8,497
- Age
- 9y ago
Newest
by launch dateSensogle Replacement Brush Heads Sensitive Compatible with Philips Sonicare Toothbrush 1100 6500 Soft Toothbrush Heads for Sensitive Teeth Care Standard White - 12 Pack with Toothbrush Cover
- Price
- $17.90
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 6mo ago
Toptheway Extra Soft Replacement Toothbrush Heads for Sensitive Teeth Compatible with Philips Sonicare Optimal Gum Care 4100 5100 and More Click-on Toothbrush Handles 4 Pack
- Price
- $9.09
- Rating
- 4.3/5
- Reviews
- 666
- Age
- 8mo ago
DentaZotic Gum Care Toothbrush Heads for Philips Sonicare Replacement Heads Soft Bristles White 10 Pack
- Price
- $14.90
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 9mo ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 2 Pack HX6052/77
- Price
- $24.10
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 11mo ago
Philips Sonicare S2 Sensitive - Genuine Replacement Electric Toothbrush Heads White 6 Pack HX6056/77
- Price
- $43.02
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
38
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 96%
Open market
9%
- Philips Sonicare51%
- Brushmo24%
- CloudDent6%
- toptheway5%
- DentaZotic4%
- Topkitfice2%
- Open — no brand owns it (6 brands, 9%)
Demand
Sonicare Replacement Heads Soft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Sonicare Replacement Heads Soft search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sonicare replacement heads soft41K/yr
- philips sonicare replacement heads soft26K/yr
- sonicare soft replacement heads20K/yr
- brushmo sonicare replacement heads20K/yr
- sonicare sensitive replacement heads17K/yr
- phillips sonicare replacement brush head soft15K/yr
- sonicare replacement heads sensitive7K/yr
- philips sonicare sensitive brush heads5K/yr
- brushmo9K/yr
- philips sonicare replacement heads sensitive7K/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare Replacement Heads Soft
We read the reviews and the return reasons for every product selling here.
“They are smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonicare Replacement Heads Soft questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data