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Sonicare Replacement Heads Black

Maybe

An estimated 0.6% of orders come back. But the average product has 20,487 reviews to catch up to, so Sonicare Replacement Heads Black is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$271K/yr79K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
53%top-5 click share · 10 brands · 37 sellers

Flapen Score

Sonicare Replacement Heads Black against its category

The dotted line is the Health & Household average. Past it, Sonicare Replacement Heads Black is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonicare Replacement Heads Black market on Amazon at a glance

Shoppers on Amazon United States searched for Sonicare Replacement Heads Black 79K times last year and spent an estimated $271K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
13.9%
Market size, estimated
$271Ka year
Peak month
August2.9× the quietest month
Top search term
sonicare replacement heads black18K searches a year

02 · Price

A sale here is worth $24.72.

Listings sell for $24.72 on average, from $8.65 to $46.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $24.72 that is $6K to $12K a year per listing.

Average price
$24.72inside the $15 to $100 sweet spot
Price range
$8.65–$46.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #66 within Toothbrushes & Accessories. It carries 20,487 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#66in Toothbrushes & Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
20,487per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sonicare Replacement Heads Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

37

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

7%

  • Brand 165%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (4 brands, 7%)

Demand

Sonicare Replacement Heads Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Sonicare Replacement Heads Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonicare replacement heads black18K/yr
  • philips sonicare replacement heads black15K/yr
  • phillips sonicare replacement brush head black9K/yr
  • black sonicare replacement heads9K/yr
  • sonicare 5300 replacement heads9K/yr
  • sonicare black replacement heads5K/yr
  • philips sonicare 5300 replacement heads6K/yr
  • toothbrush heads black3K/yr
  • philips sonicare protectiveclean 5300 replacement heads3K/yr
  • phillips sonicare black brush heads2K/yr

Reviews and returns

What reviews say buyers love and hate about Sonicare Replacement Heads Black

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Dont fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sonicare Replacement Heads Black questions

Answered from the same tracked data.