sonicare replacement heads black
Worth a lookShows low returns (0.6%), but a deep review moat (20,487 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.72avg listing price — sweet spot $15–$100
Price range
Great$8.65–$46.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$271K$271K/yr · 79K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Review moat
Bad20,487.19avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sonicare replacement heads black is a $271K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sonicare replacement heads black market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $247K–$309K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 3.6%
- Avg brand age
- 35 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
37
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
7%
- Philips Sonicare65%
- GottaShine7%
- SuitShine7%
- Futulkyus6%
- POSWEENR6%
- Bullnas2%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.9×
Top sonicare replacement heads black search terms
- sonicare replacement heads black18K/yr
- philips sonicare replacement heads black15K/yr
- phillips sonicare replacement brush head black9K/yr
- black sonicare replacement heads9K/yr
- sonicare 5300 replacement heads9K/yr
- sonicare black replacement heads5K/yr
- philips sonicare 5300 replacement heads6K/yr
- toothbrush heads black3K/yr
- philips sonicare protectiveclean 5300 replacement heads3K/yr
- phillips sonicare black brush heads2K/yr
Top sonicare replacement heads black products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 3 Pack HX6063/95
Philips Sonicare$30.044.8★42,147 rev
Philips Sonicare C3 Two-in-One Genuine Replacement Electric Toothbrush Heads for Deep Plaque Removal and Whitening 4 Pack One Year Supply Black HX9044/95
Philips Sonicare$38.404.8★28,326 rev
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 2 Pack HX6062/95
Philips Sonicare$25.084.8★42,147 rev
GottaShine Replacement Toothbrush Heads for Philips Sonicare Plaque Control Compatible with Click-on Electric Toothbrush Handles 12 Pack Black
GottaShine$15.934.4★1,180 rev
SuitShine Replacement Toothbrush Heads Compatible with Philips Sonicare and More Click-on Handles 8 Pack Black
SuitShine$10.054.4★6,375 rev
Newest
by launch dateGottaShine Replacement Toothbrush Heads for Philips Sonicare Plaque Control Compatible with Click-on Electric Toothbrush Handles 12 Pack Black
GottaShine$15.931,180 rev
Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads White 6 Pack Up to 18 Month Supply HX9026/77
Philips Sonicare$43.0372,269 rev
Replacement Toothbrush Heads Compatible with Philips Sonicare Gentle & Effective Electric Tooth Brush Refill for Plaque Control 10 Pack (Black)
POSWEENR$10.071,482 rev
Bullnas Replacement Brush Heads Compatible with Philips Sonicare Toothbrush Heads for Sonicare ProtectiveClean 4100 5100 5300 6100 Electric Toothbrush 12 Count Ultimate Care Toothbrush Heads Black
Bullnas$17.67129 rev
Replacement Heads Compatible with Sonicare Toothbrush Replacement Brush Head for Philips Sonicare Electric Toothbrush 4100 5100 6100 9900 C2 W3 and More Click-on Handles 8 Black
Cusnikelo$9.881,185 rev
Trending
90-day click momentumGottaShine Replacement Toothbrush Heads for Philips Sonicare Plaque Control Compatible with Click-on Electric Toothbrush Handles 12 Pack Black
GottaShine$15.934.4★
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 3 Pack HX6063/95
Philips Sonicare$30.044.8★
Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads White 6 Pack Up to 18 Month Supply HX9026/77
Philips Sonicare$43.034.8★
Toothbrush Replacement Brush Heads for Philips Sonicare C1 C2 ProtectiveClean 4100 5100 5300 Electric Sonic Tooth Refill Head Plaque Control 10 Pack Black
Futulkyus$15.224.4★
Replacement Toothbrush Heads Compatible with Philips Sonicare Gentle & Effective Electric Tooth Brush Refill for Plaque Control 10 Pack (Black)
POSWEENR$10.074.4★
What buyers say about sonicare replacement heads black
What buyers praise and complain about, mined from review topics.What buyers love
“feels well made”
“Fits perfectly”
“Worth the price”
“Good brush heads”
“As advertised”
“Teeth shine”
“they seem very durable”
“it works just fine”
“Cleans great”
“Nice clean teeth”
What buyers complain about
“Dont fit”
“expensive”
“Fell Apart Immediately”
“these were not made correctly”
“Not great at actually vibrating and cleaning”
“Stiff Bristles”
“not a soft as Im used to”
“I was scared it wasnt going to fit on my Philips Sonicare 9900”
“The colors at the base are very very faint”
“Bristle was not attached correctly”
Top return reasons
Common questions
- Is sonicare replacement heads black profitable to sell on Amazon United States?
- The niche generates $271K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the sonicare replacement heads black niche?
- 10 brands and 37 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in sonicare replacement heads black?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.6%.
- When does demand for sonicare replacement heads black peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.9× the quietest.
- What does it cost to enter the sonicare replacement heads black niche?
- Listings span $8.65–$46.55; the average listing price is $24.72 (sweet spot $15–$100). The average incumbent carries 20,487 reviews — the moat a new listing must climb.