Sonicare Replacement Heads

Shoppers searched for this 7.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.2M a year.

Searches, last 12 months

7.8M

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

14.6%

Market size, estimated

$25.2Ma year

Peak month

July1.4× the quietest month

Top search term

sonicare replacement heads2.0M searches a year

Listings sell for $22.23 on average, from $6.68 to $47.34. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $22.23 that is $889K to $1.1M a year per listing.

Average price

$22.23inside the $15 to $100 sweet spot

Price range

$6.68–$47.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

40,000–50,000

Revenue per listing a year

$889K–$1.1M

Returns

0.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #416 within Toothbrushes & Accessories. It carries 17,178 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#416in Toothbrushes & Accessories

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

17,178per listing

Listings tracked

32

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

50 months