Sonicare Replacement Heads
MaybeShoppers spend an estimated $25.2M a year here. But the average product has 17,178 reviews to catch up to, so Sonicare Replacement Heads is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $25.2M/yr7.8M searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 54 sellers
Flapen Score
Sonicare Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Sonicare Replacement Heads is stronger. Inside it, weaker.
Market
The Sonicare Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Sonicare Replacement Heads 7.8M times last year and spent an estimated $25.2M. The top 5 brands take 77% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 14.6% of those searches ended in a purchase.
Shoppers searched for this 7.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.2M a year.
- Searches, last 12 months
- 7.8M
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 14.6%
- Market size, estimated
- $25.2Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- sonicare replacement heads2.0M searches a year
02 · Price
A sale here is worth $22.23.
Listings sell for $22.23 on average, from $6.68 to $47.34. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $22.23 that is $889K to $1.1M a year per listing.
- Average price
- $22.23inside the $15 to $100 sweet spot
- Price range
- $6.68–$47.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $889K–$1.1M
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #416 within Toothbrushes & Accessories. It carries 17,178 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #416in Toothbrushes & Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 17,178per listing
- Listings tracked
- 32
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Sonicare Replacement Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
54
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
20%
- Brand 145%
- Brand 215%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Sonicare Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sonicare Replacement Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonicare replacement heads2.0M/yr
- philips sonicare replacement heads1.8M/yr
- phillips sonicare replacement brush head1.2M/yr
- toothbrush heads934K/yr
- electric toothbrush heads336K/yr
- sonicare toothbrush heads242K/yr
- philips sonicare toothbrush heads226K/yr
- replacement toothbrush heads170K/yr
- electric toothbrush replacement heads98K/yr
- sonic care replacement brush heads94K/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare Replacement Heads
We read the reviews and the return reasons for every product selling here.
“They are smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Leefar Glp-1 Drink Mix
$3.2M/yr+4.9%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Headstone Cleaner for Graves
$388K/yr+241.4%
Belano Pumpkin Seed Oil
$713K/yr+238.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonicare Replacement Heads questions
Answered from the same tracked data.