sonicare mouthwash
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$26.96avg listing price — sweet spot $15–$100
Price range
Great$6.75–$99.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Review moat
Bad9,179.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$17K$17K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, sonicare mouthwash is a $17K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sonicare mouthwash market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$20K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
34
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
7%
- Generic29%
- BreathRx27%
- TheraBreath18%
- Breatheze10%
- LifeSeasons4%
- CloSYS4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×
Top sonicare mouthwash search terms
- breathrx6K/yr
- breath rx5K/yr
- breathrx mouthwash3K/yr
- sonicare mouthwash2K/yr
- philips sonicare mouthwash1K/yr
- philips sonicare breathrx769/yr
- breathrx tongue spray454/yr
Top sonicare mouthwash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tongue Scraper - Single from Bulk Pak by BreathRx
BreathRx$6.754.6★1,424 rev
TheraBreath Fresh Breath Mouthwash Icy Mint Flavor Alcohol-Free 16 Fl Oz (Pack of 2)
TheraBreath$14.584.8★53,246 rev
BreathRx Tongue Scraper (3 Scrapers) from bulk
BreathRx$15.694.8★2,603 rev
Breatheze KN95 Face Masks Made In USA FDA Registered - Disposable KN95 Mask - 3D Style White 50-pack
Breatheze$28.024.2★223 rev
Tongue Cleaner Scraper White Plastic Set of 12 breathrx - breath rx
Generic$37.595.0★6 rev
Newest
by launch date
Tongue Cleaner Scraper White Plastic Boc of 80 breathrx - breath rx
Generic$99.810 rev
TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack
TheraBreath$11.711,702 rev
BreathRX Tongue Cleaner Scraper - Plastic White - Eliminate Bad Breath RX - Set of 3
Generic$14.9410 rev
Tongue Cleaner Scraper White Plastic Set of 3 breath rx
Generic$16.0931 rev
Tongue Cleaner Scraper White Plastic Set of 12 breathrx - breath rx
Generic$37.596 rev
Trending
90-day click momentumBreatheze KN95 Face Masks Made In USA FDA Registered - Disposable KN95 Mask - 3D Style White 50-pack
Breatheze$28.024.2★
Tongue Cleaner Scraper White Plastic Boc of 80 breathrx - breath rx
Generic$99.810.0★
Philips Sonicare Cordless Power Flosser 3000 - Water Flosser with Innovative Quad Stream Technology Oral Irrigator with 2 Flossing Modes and 3 Pressure Levels IPX7 Waterproof Mint HX3826/24
Philips Sonicare$75.414.2★
CloSYS Mouthwash 32 Ounce 2 Count Fresh Breath Mouthwash Gentle Mint Alcohol Free Dye Free pH Balanced Mouth Wash Helps Soothe Entire Mouth Fights Bad Breath
CloSYS$21.684.6★
Tongue Cleaner Scraper White Plastic Set of 12 breathrx - breath rx
Generic$37.595.0★
What buyers say about sonicare mouthwash
What buyers praise and complain about, mined from review topics.What buyers love
“Freshens breath”
“Otherwise no complaints”
“Good clean feeling”
“it does work”
“Money well spent”
“Works As Advertised”
“Easy to use”
“No strong odor”
“Good for sensitive teeth”
“Great clean”
What buyers complain about
“Doesnt help with breath”
“Waste of money”
“Easy to break”
“Doesn't work”
“Extremely watery”
“Poor performance”
“Smell”
“hard to use”
“Flouride ingredients”
“leaking bottle”
Top return reasons
Common questions
- Is sonicare mouthwash profitable to sell on Amazon United States?
- The niche generates $17K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the sonicare mouthwash niche?
- 9 brands and 34 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in sonicare mouthwash?
- Top complaints mined from reviews: Breathability, Value For Money, Durability. The return rate is 0.3%.
- When does demand for sonicare mouthwash peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.5× the quietest.
- What does it cost to enter the sonicare mouthwash niche?
- Listings span $6.75–$99.81; the average listing price is $26.96 (sweet spot $15–$100). The average incumbent carries 9,180 reviews — the moat a new listing must climb.