Sonicare Mouthwash
FailShoppers spend an estimated $17K a year here, so Sonicare Mouthwash is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $17K/yr18K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 34 sellers
Flapen Score
Sonicare Mouthwash against its category
The dotted line is the Health & Household average. Past it, Sonicare Mouthwash is stronger. Inside it, weaker.
Market
The Sonicare Mouthwash market on Amazon at a glance
Shoppers on Amazon United States searched for Sonicare Mouthwash 18K times last year and spent an estimated $17K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $17Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- breathrx6K searches a year
02 · Price
A sale here is worth $26.96.
Listings sell for $26.96 on average, from $6.75 to $99.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $26.96 that is $0 to $3K a year per listing.
- Average price
- $26.96inside the $15 to $100 sweet spot
- Price range
- $6.75–$99.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Mouthwash. It carries 9,180 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #208in Mouthwash
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 9,180per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Sonicare Mouthwash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tongue Scraper - Single from Bulk Pak by BreathRx
- Price
- $6.75
- Rating
- 4.6/5
- Reviews
- 1,424
- Age
- 20y ago

TheraBreath Fresh Breath Mouthwash Icy Mint Flavor Alcohol-Free 16 Fl Oz (Pack of 2)
- Price
- $14.58
- Rating
- 4.8/5
- Reviews
- 53,246
- Age
- 10y ago

BreathRx Tongue Scraper (3 Scrapers) from bulk
- Price
- $15.69
- Rating
- 4.8/5
- Reviews
- 2,603
- Age
- 21y ago

Breatheze KN95 Face Masks Made In USA FDA Registered - Disposable KN95 Mask - 3D Style White 50-pack
- Price
- $28.02
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 3y ago

Tongue Cleaner Scraper White Plastic Set of 12 breathrx - breath rx
- Price
- $37.59
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Trending
estimated 90-day click momentum
Breatheze KN95 Face Masks Made In USA FDA Registered - Disposable KN95 Mask - 3D Style White 50-pack
- Price
- $28.02
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 3y ago

Tongue Cleaner Scraper White Plastic Boc of 80 breathrx - breath rx
- Price
- $99.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Philips Sonicare Cordless Power Flosser 3000 - Water Flosser with Innovative Quad Stream Technology Oral Irrigator with 2 Flossing Modes and 3 Pressure Levels IPX7 Waterproof Mint HX3826/24
- Price
- $75.41
- Rating
- 4.2/5
- Reviews
- 4,609
- Age
- 2y ago

CloSYS Mouthwash 32 Ounce 2 Count Fresh Breath Mouthwash Gentle Mint Alcohol Free Dye Free pH Balanced Mouth Wash Helps Soothe Entire Mouth Fights Bad Breath
- Price
- $21.68
- Rating
- 4.6/5
- Reviews
- 17,253
- Age
- 5y ago

Tongue Cleaner Scraper White Plastic Set of 12 breathrx - breath rx
- Price
- $37.59
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Newest
by launch date
Tongue Cleaner Scraper White Plastic Boc of 80 breathrx - breath rx
- Price
- $99.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack
- Price
- $11.71
- Rating
- 4.6/5
- Reviews
- 1,702
- Age
- 12mo ago

BreathRX Tongue Cleaner Scraper - Plastic White - Eliminate Bad Breath RX - Set of 3
- Price
- $14.94
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

Tongue Cleaner Scraper White Plastic Set of 3 breath rx
- Price
- $16.09
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 1y ago

Tongue Cleaner Scraper White Plastic Set of 12 breathrx - breath rx
- Price
- $37.59
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
34
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
7%
- Generic29%
- BreathRx27%
- TheraBreath18%
- Breatheze10%
- LifeSeasons4%
- CloSYS4%
- Open — no brand owns it (3 brands, 7%)
Demand
Sonicare Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×
Search terms
Top Sonicare Mouthwash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- breathrx6K/yr
- breath rx5K/yr
- breathrx mouthwash3K/yr
- sonicare mouthwash2K/yr
- philips sonicare mouthwash1K/yr
- philips sonicare breathrx769/yr
- breathrx tongue spray454/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare Mouthwash
We read the reviews and the return reasons for every product selling here.
“Doesnt help with breath”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonicare Mouthwash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









