Sonicare Kids Replacement Heads
MaybeBuyers convert on 18.5% of searches. But the top 5 brands take 98% of clicks, so Sonicare Kids Replacement Heads is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $681K/yr253K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 15 sellers
Flapen Score
Sonicare Kids Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Sonicare Kids Replacement Heads is stronger. Inside it, weaker.
Market
The Sonicare Kids Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Sonicare Kids Replacement Heads 253K times last year and spent an estimated $681K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 18.5% of those searches ended in a purchase.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $681K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 18.5%
- Market size, estimated
- $681Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- sonicare kids replacement heads72K searches a year
02 · Price
A sale here is worth $14.56.
Listings sell for $14.56 on average, from $9.15 to $33.59. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $14.56 that is $44K to $58K a year per listing.
- Average price
- $14.56under the $15 to $100 sweet spot
- Price range
- $9.15–$33.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $44K–$58K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Toothbrushes & Accessories. It carries 3,110 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #165in Toothbrushes & Accessories
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 3,110per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Sonicare Kids Replacement Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
15
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 158%
- Brand 213%
- Brand 312%
- Brand 411%
- Brand 54%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Sonicare Kids Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Sonicare Kids Replacement Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonicare kids replacement heads72K/yr
- kids sonicare replacement heads38K/yr
- philips sonicare kids replacement heads28K/yr
- philips sonicare replacement heads kids20K/yr
- kids philips sonicare replacement heads10K/yr
- philips kids toothbrush heads11K/yr
- phillips sonicare kids replacement brush head10K/yr
- sonicare replacement heads kids11K/yr
- phillips sonicare replacement brush head kids8K/yr
- phillips kids toothbrush heads replacement8K/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare Kids Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
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FAQ
Common Sonicare Kids Replacement Heads questions
Answered from the same tracked data.