Sonicare Electric Toothbrush
MaybeShoppers spend an estimated $48.9M a year here. But the top 5 brands take 100% of clicks, so Sonicare Electric Toothbrush is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $48.9M/yr7.9M searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 49%top-5 click share · 3 brands · 35 sellers
Flapen Score
Sonicare Electric Toothbrush against its category
The dotted line is the Health & Household average. Past it, Sonicare Electric Toothbrush is stronger. Inside it, weaker.
Market
The Sonicare Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Sonicare Electric Toothbrush 7.9M times last year and spent an estimated $48.9M. All 3 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48.9M a year.
- Searches, last 12 months
- 7.9M
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $48.9Ma year
- Peak month
- July1.8× the quietest month
- Top search term
- sonicare toothbrush2.7M searches a year
02 · Price
A sale here is worth $82.95.
Listings sell for $82.95 on average, from $19.54 to $211.17. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $82.95 that is $1.2M to $1.7M a year per listing.
- Average price
- $82.95inside the $15 to $100 sweet spot
- Price range
- $19.54–$211.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $1.2M–$1.7M
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #18 within Toothbrushes & Accessories. It carries 11,188 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #18in Toothbrushes & Accessories
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 11,188per listing
- Listings tracked
- 28
04 · Newcomers
15 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Sonicare Electric Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
0%
- Brand 196%
- Brand 23%
- Brand 31%
Demand
Sonicare Electric Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Sonicare Electric Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonicare toothbrush2.7M/yr
- philips sonicare toothbrush1.9M/yr
- phillips sonicare electric toothbrush1.0M/yr
- sonicare518K/yr
- philips sonicare341K/yr
- phillips sonicare229K/yr
- sonicare electric toothbrush290K/yr
- philips toothbrush125K/yr
- philips electric toothbrush87K/yr
- phillips toothbrush68K/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare Electric Toothbrush
We read the reviews and the return reasons for every product selling here.
“Breaks quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Sonicare Electric Toothbrush questions
Answered from the same tracked data.