Sonicare E Series Replacement Heads
MaybeBuyers convert on 13.8% of searches. But the average product has 10,638 reviews to catch up to, so Sonicare E Series Replacement Heads is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $295K/yr98K searches / yr
- 90-day growth
- +22.1%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 26 sellers
Flapen Score
Sonicare E Series Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Sonicare E Series Replacement Heads is stronger. Inside it, weaker.
Market
The Sonicare E Series Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Sonicare E Series Replacement Heads 98K times last year and spent an estimated $295K. The top 5 brands take 89% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $295K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- +22.1%
- Conversion, latest week
- 13.8%
- Market size, estimated
- $295Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- sonicare e series replacement heads22K searches a year
02 · Price
A sale here is worth $21.91.
Listings sell for $21.91 on average, from $9.88 to $45.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $21.91 that is $11K to $16K a year per listing.
- Average price
- $21.91inside the $15 to $100 sweet spot
- Price range
- $9.88–$45.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$16K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #245 within Toothbrushes & Accessories. It carries 10,638 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 4.3%
- Average rank
- #245in Toothbrushes & Accessories
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 10,638per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Sonicare E Series Replacement Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
26
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- Brand 138%
- Brand 219%
- Brand 313%
- Brand 413%
- Brand 56%
- Brand 64%
- Open — no brand owns it (5 brands, 7%)
Demand
Sonicare E Series Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sonicare E Series Replacement Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonicare e series replacement heads22K/yr
- sonicare replacement heads e series12K/yr
- e series sonicare toothbrush heads10K/yr
- aoremon philips sonicare replacement heads9K/yr
- philips sonicare e series replacement heads8K/yr
- philips sonicare replacement heads e series7K/yr
- philips sonicare genuine e-series replacement toothbrush heads5K/yr
- sonicare e series7K/yr
- phillips sonicare e series replacement brush head4K/yr
- phillips sonicare replacement brush head e series3K/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare E Series Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonicare E Series Replacement Heads questions
Answered from the same tracked data.