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Sonicare Charger Base

Fail

The top 5 products take 100% of clicks, so Sonicare Charger Base is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$473K/yr287K searches / yr
90-day growth
+21.5%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

Sonicare Charger Base against its category

The dotted line is the Health & Household average. Past it, Sonicare Charger Base is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonicare Charger Base market on Amazon at a glance

Shoppers on Amazon United States searched for Sonicare Charger Base 287K times last year and spent an estimated $473K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+21.5%
Conversion, latest week
15.8%
Market size, estimated
$473Ka year
Peak month
July1.4× the quietest month
Top search term
sonicare charger40K searches a year

02 · Price

A sale here is worth $10.39.

Listings sell for $10.39 on average, from $6.93 to $15.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At $10.39 that is $83K to $104K a year per listing.

Average price
$10.39under the $15 to $100 sweet spot
Price range
$6.93–$15.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
8,000–10,000
Revenue per listing a year
$83K–$104K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Toothbrushes & Accessories. It carries 904 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Toothbrushes & Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
904per listing
Listings tracked
5

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Sonicare Charger Base products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 231%
  • Brand 313%
  • Brand 44%
  • Brand 53%

Demand

Sonicare Charger Base search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sonicare Charger Base search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonicare charger40K/yr
  • philips sonicare charger43K/yr
  • philips sonicare toothbrush charger31K/yr
  • sonicare toothbrush charger27K/yr
  • phillips sonicare charger25K/yr
  • sonicare charger base25K/yr
  • philips sonicare charger base21K/yr
  • philips toothbrush charger15K/yr
  • phillips toothbrush charger9K/yr
  • phillips sonicare electric toothbrush charger9K/yr

Reviews and returns

What reviews say buyers love and hate about Sonicare Charger Base

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Charging”
36%of negative reviews mention “Charging”
2.4%of orders come back
“then stopped charging”
A buyer, on “Charging”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sonicare Charger Base questions

Answered from the same tracked data.