sonicare c2 replacement heads
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.08avg listing price — sweet spot $15–$100
Price range
Great$9.67–$52.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 408K searches
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad26,086avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sonicare c2 replacement heads is a $1.4M/yr Amazon United States market (408K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
sonicare c2 replacement heads market data
- Units sold / yr
- 60K–80K
- avg 5,000–6,000/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 8.3%
- Avg brand age
- 43 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Philips Sonicare59%
- Boclengo29%
- Aoremon9%
- toptheway2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top sonicare c2 replacement heads search terms
- sonicare c2 replacement heads69K/yr
- philips sonicare replacement heads c267K/yr
- c2 sonicare replacement brush heads50K/yr
- philips sonicare c2 replacement heads35K/yr
- sonicare replacement heads c231K/yr
- phillips sonicare replacement brush head c239K/yr
- phillips sonicare c2 replacement brush head18K/yr
- sonicare c215K/yr
- philips sonicare c213K/yr
- c2 toothbrush heads8K/yr
Top sonicare c2 replacement heads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads White 3 Pack HX9023/65
Philips Sonicare$28.234.8★72,269 rev
Boclengo Replacement Toothbrush Heads for Philips Sonicare Replacement Heads C2 C1 Electric Replacement Brush Head Compatible with Phillips Sonicare C2 C1 for Philips Sonic Care Electric Brush
Boclengo$9.714.4★416 rev
Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads White 6 Pack Up to 18 Month Supply HX9026/77
Philips Sonicare$43.034.8★72,269 rev
12 Pack Replacement Toothbrush Heads for Philips Sonicare Replacement Heads C2 C1 4100 Electric Replacement Brush Head for Phillips Sonicare Brush C2 C1 4100 for Sonic Care Toothbrush White
Boclengo$15.114.6★197 rev
Aoremon Replacement Heads for Philips Sonicare C2 W Electric Toothbrush Heads fit for Phillips Sonicare Diamondclean Protectiveclean 4100 5100 6100 Brush Head for W2 W3 8 Count White
Aoremon$10.074.7★112 rev
Newest
by launch date
Philips Sonicare 6 Pack with up to 18 Month Supply Includes Premium All-in-One (A3) + Plaque Control (C2) Brush Head Bundle Genuine Replacement Electric Toothbrush Heads White BD9003AZ
Philips Sonicare$52.9340 rev
Aoremon Replacement Heads for Philips Sonicare C2 W Electric Toothbrush Heads fit for Phillips Sonicare Diamondclean Protectiveclean 4100 5100 6100 Brush Head for W2 W3 8 Count White
Aoremon$10.07112 rev
Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads White 6 Pack Up to 18 Month Supply HX9026/77
Philips Sonicare$43.0372,269 rev
Philips Sonicare C2 Plaque Control Genuine Replacement Electric Toothbrush Heads for Sonicare Handle Owners Plaque Removal White 2 Pack HX9022/77
Philips Sonicare$24.4872,269 rev
12 Pack Replacement Toothbrush Heads for Philips Sonicare Replacement Heads C2 C1 4100 Electric Replacement Brush Head for Phillips Sonicare Brush C2 C1 4100 for Sonic Care Toothbrush White
Boclengo$15.11197 rev
Trending
90-day click momentumPhilips Sonicare 6 Pack with up to 18 Month Supply Includes Premium All-in-One (A3) + Plaque Control (C2) Brush Head Bundle Genuine Replacement Electric Toothbrush Heads White BD9003AZ
Philips Sonicare$52.934.8★
Aoremon Replacement Heads for Philips Sonicare C2 W Electric Toothbrush Heads fit for Phillips Sonicare Diamondclean Protectiveclean 4100 5100 6100 Brush Head for W2 W3 8 Count White
Aoremon$10.074.7★
12 Pack Replacement Toothbrush Heads for Philips Sonicare Replacement Heads C2 C1 4100 Electric Replacement Brush Head for Phillips Sonicare Brush C2 C1 4100 for Sonic Care Toothbrush White
Boclengo$15.114.6★
Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads White 6 Pack Up to 18 Month Supply HX9026/77
Philips Sonicare$43.034.8★
Philips Sonicare C2 Plaque Control Genuine Replacement Electric Toothbrush Heads for Sonicare Handle Owners Plaque Removal White 2 Pack HX9022/77
Philips Sonicare$24.484.8★
What buyers say about sonicare c2 replacement heads
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“They fit my toothbrush perfectly”
“Premium quality”
“The bristles are soft”
“As advertised”
“it works great”
“can be removed effortlessly”
“Cleans great”
“they are very durable”
“Overall, these are well-made replacement heads that deliver solid performance and compatibility”
What buyers complain about
“Sooooo Small”
“Expensive”
“Totally fell apart right away”
“That said they are not as high quality as the OEM sonic are brush heads”
“The brush bristles are medium-hard”
“Maybe the bristles get harder than I ever remember from the original heads between brushes”
“Does not provide nearly the same cleaning force”
“The tooth brush is very stiff and hard”
“These are hard to put on and take off”
“CHARGER WAS CHANGE PRODUCT DEGRADED MINE STOPPED ALMOST AFTER ONE YEAR OD USE”
Top return reasons
Common questions
- Is sonicare c2 replacement heads profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 9 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the sonicare c2 replacement heads niche?
- 4 brands and 24 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sonicare c2 replacement heads?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.5%.
- When does demand for sonicare c2 replacement heads peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the sonicare c2 replacement heads niche?
- Listings span $9.67–$52.93; the average listing price is $23.08 (sweet spot $15–$100). The average incumbent carries 26,086 reviews — the moat a new listing must climb.