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Sonicare C1 Replacement Heads

Maybe

Buyers convert on 15.7% of searches. But the top 5 products take 78% of clicks, so Sonicare C1 Replacement Heads is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$347K/yr144K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
78%top-5 click share · 8 brands · 13 sellers

Flapen Score

Sonicare C1 Replacement Heads against its category

The dotted line is the Health & Household average. Past it, Sonicare C1 Replacement Heads is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonicare C1 Replacement Heads market on Amazon at a glance

Shoppers on Amazon United States searched for Sonicare C1 Replacement Heads 144K times last year and spent an estimated $347K. The top 5 brands take 92% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
15.7%
Market size, estimated
$347Ka year
Peak month
January1.2× the quietest month
Top search term
philips sonicare replacement heads c125K searches a year

02 · Price

A sale here is worth $15.33.

Listings sell for $15.33 on average, from $8.87 to $39.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $15.33 that is $11K to $15K a year per listing.

Average price
$15.33inside the $15 to $100 sweet spot
Price range
$8.87–$39.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #131 within Toothbrushes & Accessories. It carries 2,660 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#131in Toothbrushes & Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,660per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sonicare C1 Replacement Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Brand 152%
  • Brand 220%
  • Brand 38%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Sonicare C1 Replacement Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Sonicare C1 Replacement Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare replacement heads c125K/yr
  • sonicare c1 replacement heads19K/yr
  • philips sonicare c1 replacement heads16K/yr
  • c1 sonicare replacement heads16K/yr
  • sonicare replacement heads c115K/yr
  • phillips sonicare replacement brush head c115K/yr
  • phillips sonicare c1 replacement brush head7K/yr
  • philips sonicare c15K/yr
  • sonicare c15K/yr
  • philips sonicare toothbrush heads c15K/yr

Reviews and returns

What reviews say buyers love and hate about Sonicare C1 Replacement Heads

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
14%of negative reviews mention “Hard Feel”
0.9%of orders come back
“Bristles are too hard”
A buyer, on “Hard Feel”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sonicare C1 Replacement Heads questions

Answered from the same tracked data.