Sonicare 6100 Replacement Heads
MaybeShoppers spend an estimated $2.9M a year here. But the top 5 brands take 95% of clicks, so Sonicare 6100 Replacement Heads is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $2.9M/yr315K searches / yr
- 90-day growth
- +5.5%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 32 sellers
Flapen Score
Sonicare 6100 Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Sonicare 6100 Replacement Heads is stronger. Inside it, weaker.
Market
The Sonicare 6100 Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Sonicare 6100 Replacement Heads 315K times last year and spent an estimated $2.9M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jun. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 315K
- Growth, 90 days vs prior 90
- +5.5%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $2.9Ma year
- Peak month
- June6.9× the quietest month
- Top search term
- sonicare diamondclean62K searches a year
02 · Price
A sale here is worth $108.24.
Listings sell for $108.24 on average, from $10.05 to $320.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $108.24 that is $54K to $81K a year per listing.
- Average price
- $108.24above the $15 to $100 sweet spot
- Price range
- $10.05–$320.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $54K–$81K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #55 within Toothbrushes & Accessories. It carries 9,381 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #55in Toothbrushes & Accessories
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 9,381per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Sonicare 6100 Replacement Heads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads White 3 Pack HX6063/65
- Price
- $31.15
- Rating
- 4.8/5
- Reviews
- 42,147
- Age
- 8y ago
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 3 Pack HX6063/95
- Price
- $30.04
- Rating
- 4.8/5
- Reviews
- 42,147
- Age
- 8y ago
Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder USB Charging Case Black & Rose Gold 2-Pack HX9912/71
- Price
- $211.17
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 7mo ago
Philips Sonicare DiamondClean Smart 9500 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 15 Brushing Settings Replacement Reminder USB Charging Travel Case Black Model HX9923/11
- Price
- $195.16
- Rating
- 4.3/5
- Reviews
- 1,455
- Age
- 2y ago
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 2 Pack HX6062/95
- Price
- $25.08
- Rating
- 4.8/5
- Reviews
- 42,147
- Age
- 8y ago
Trending
estimated 90-day click momentum
GottaShine Replacement Toothbrush Heads for Philips Sonicare Plaque Control Compatible with Click-on Electric Toothbrush Handles 12 Pack Black
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 1,180
- Age
- 10mo ago
AiNeedCare Sonicare Replacement Heads for Philips Sonicare - 12 Pack
- Price
- $13.72
- Rating
- 4.4/5
- Reviews
- 925
- Age
- 2y ago
Philips Sonicare W DiamondClean - Genuine Replacement Electric Toothbrush Heads Black 3 Pack HX6063/95
- Price
- $30.04
- Rating
- 4.8/5
- Reviews
- 42,147
- Age
- 8y ago
Philips Sonicare DiamondClean Standard Brush Heads 6-Pack (White) HX6066/30
- Price
- $47.92
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 10y ago
Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder Charging Stand Travel Case Amethyst HX9911/91
- Price
- $182.17
- Rating
- 4.2/5
- Reviews
- 2,219
- Age
- 3y ago
Newest
by launch datePhilips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder USB Charging Case Black & Rose Gold 2-Pack HX9912/71
- Price
- $211.17
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 7mo ago
Philips Sonicare DiamondClean 9000 Electric Toothbrush - Sonic Toothbrush with App Pressure Sensor 12 Brushing Settings Replacement Reminder Charging Travel Case White & Pink 2-Pack HX9912/72
- Price
- $208.89
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 7mo ago
GottaShine Replacement Toothbrush Heads for Philips Sonicare Plaque Control Compatible with Click-on Electric Toothbrush Handles 12 Pack Black
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 1,180
- Age
- 10mo ago
Replacement Toothbrush Heads Compatible with Philips Sonicare Gentle & Effective Electric Tooth Brush Refill for Plaque Control 10 Pack (Black)
- Price
- $10.07
- Rating
- 4.4/5
- Reviews
- 1,482
- Age
- 1y ago
AiNeedCare Sonicare Replacement Heads for Philips Sonicare - 12 Pack
- Price
- $13.72
- Rating
- 4.4/5
- Reviews
- 925
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
32
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 89%
Open market
3%
- Philips Sonicare87%
- PHILIPS2%
- GottaShine2%
- AiNeedCare2%
- utimcare2%
- SuitShine2%
- Open — no brand owns it (2 brands, 3%)
Demand
Sonicare 6100 Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 6.9×
Search terms
Top Sonicare 6100 Replacement Heads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sonicare diamondclean62K/yr
- philips sonicare diamondclean46K/yr
- sonicare diamondclean replacement heads28K/yr
- philips sonicare replacement heads w15K/yr
- sonicare replacement heads black18K/yr
- sonicare replacement heads w12K/yr
- philips sonicare replacement heads black15K/yr
- phillips sonicare replacement brush head w10K/yr
- philips diamondclean toothbrush13K/yr
- diamond clean toothbrush head10K/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare 6100 Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Broke after 6 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonicare 6100 Replacement Heads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data