Sonicare 6100 Replacement Heads
MaybeShoppers spend an estimated $2.9M a year here. But the top 5 brands take 95% of clicks, so Sonicare 6100 Replacement Heads is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $2.9M/yr315K searches / yr
- 90-day growth
- +5.5%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 32 sellers
Flapen Score
Sonicare 6100 Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Sonicare 6100 Replacement Heads is stronger. Inside it, weaker.
Market
The Sonicare 6100 Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Sonicare 6100 Replacement Heads 315K times last year and spent an estimated $2.9M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jun. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 315K
- Growth, 90 days vs prior 90
- +5.5%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $2.9Ma year
- Peak month
- June6.9× the quietest month
- Top search term
- sonicare diamondclean62K searches a year
02 · Price
A sale here is worth $108.24.
Listings sell for $108.24 on average, from $10.05 to $320.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $108.24 that is $54K to $81K a year per listing.
- Average price
- $108.24above the $15 to $100 sweet spot
- Price range
- $10.05–$320.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $54K–$81K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #55 within Toothbrushes & Accessories. It carries 9,381 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #55in Toothbrushes & Accessories
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 9,381per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Sonicare 6100 Replacement Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
32
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 89%
Open market
3%
- Brand 187%
- Brand 22%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Sonicare 6100 Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 6.9×
Search terms
Top Sonicare 6100 Replacement Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonicare diamondclean62K/yr
- philips sonicare diamondclean46K/yr
- sonicare diamondclean replacement heads28K/yr
- philips sonicare replacement heads w15K/yr
- sonicare replacement heads black18K/yr
- sonicare replacement heads w12K/yr
- philips sonicare replacement heads black15K/yr
- phillips sonicare replacement brush head w10K/yr
- philips diamondclean toothbrush13K/yr
- diamond clean toothbrush head10K/yr
Reviews and returns
What reviews say buyers love and hate about Sonicare 6100 Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Broke after 6 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Sonicare 6100 Replacement Heads questions
Answered from the same tracked data.