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Sonic Glow Toothbrush

Fail

Shoppers spend an estimated $6K a year here, so Sonic Glow Toothbrush is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$6K/yr7K searches / yr
90-day growth
+133.1%search demand this quarter
Competition
94%top-5 click share · 7 brands · 9 sellers

Flapen Score

Sonic Glow Toothbrush against its category

The dotted line is the Health & Household average. Past it, Sonic Glow Toothbrush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Glow Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Sonic Glow Toothbrush 7K times last year and spent an estimated $6K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +133.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+133.1%
Conversion, latest week
1.9%
Market size, estimated
$6Ka year
Peak month
December16.1× the quietest month
Top search term
sonic glow toothbrush4K searches a year

02 · Price

A sale here is worth $43.25.

Listings sell for $43.25 on average, from $29.06 to $86.49. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $43.25 that is $0 to $4K a year per listing.

Average price
$43.25inside the $15 to $100 sweet spot
Price range
$29.06–$86.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #70 within Toothbrushes & Accessories. It carries 1,055 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#70in Toothbrushes & Accessories
Average rating
3.83 starsAmazon United States average 4.42 stars
Average reviews
1,055per listing
Listings tracked
7

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Sonic Glow Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

3%

  • Brand 156%
  • Brand 226%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Sonic Glow Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.1×

Search terms

Top Sonic Glow Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic glow toothbrush4K/yr
  • sonic glow brush2K/yr
  • sonic glow1K/yr
  • sonic glow brush for adults256/yr
  • sonicglow191/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Glow Toothbrush

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Ease Of Cleaning”
3.9%of orders come back
“doesn't clean teeth at all”
A buyer, on “Ease Of Cleaning”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sonic Glow Toothbrush questions

Answered from the same tracked data.