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Sonic Brush

Maybe

The products selling today average only 3.8★. But the top 5 brands take 93% of clicks, so Sonic Brush is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$3.1M/yr1.3M searches / yr
90-day growth
-10.1%search demand this quarter
Competition
65%top-5 click share · 8 brands · 16 sellers

Flapen Score

Sonic Brush against its category

The dotted line is the Health & Household average. Past it, Sonic Brush is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Sonic Brush 1.3M times last year and spent an estimated $3.1M. The top 5 brands take 93% of clicks. Demand peaks in Feb–Apr–May–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
2.8%
Market size, estimated
$3.1Ma year
Peak month
July7.3× the quietest month
Top search term
autobrush340K searches a year

02 · Price

A sale here is worth $84.02.

Listings sell for $84.02 on average, from $24.87 to $369.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $84.02 that is $84K to $105K a year per listing.

Average price
$84.02inside the $15 to $100 sweet spot
Price range
$24.87–$369.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$84K–$105K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #36 within Toothbrushes & Accessories. It carries 977 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
12.3%
Average rank
#36in Toothbrushes & Accessories
Average rating
3.83 starsAmazon United States average 4.42 stars
Average reviews
977per listing
Listings tracked
18

04 · Newcomers

13 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
13Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sonic Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

3%

  • Brand 147%
  • Brand 219%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sonic Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Apr, May, Jul · busiest ÷ quietest = 7.3×

Search terms

Top Sonic Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • autobrush340K/yr
  • u shaped toothbrush290K/yr
  • feno toothbrush136K/yr
  • auto brush71K/yr
  • auto toothbrush51K/yr
  • 360 toothbrush47K/yr
  • full mouth toothbrush44K/yr
  • mouthpiece toothbrush21K/yr
  • whole mouth toothbrush26K/yr
  • feno25K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Brush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Charging”
2.8%of orders come back
“Charging issue”
A buyer, on “Charging”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sonic Brush questions

Answered from the same tracked data.