Is solo plates profitable to sell on Amazon United States?

The niche generates $218K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (46/100).

How competitive is the solo plates niche?

5 brands and 126 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in solo plates?

Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for solo plates peak?

Demand peaks in Apr–May–Jun; the busiest month runs 14.1× the quietest.

What does it cost to enter the solo plates niche?

Listings span $5.14–$84.23; the average listing price is $15.76 (sweet spot $15–$100). The average incumbent carries 22,067 reviews — the moat a new listing must climb.

solo plates

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.14–$84.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.76

avg listing price — sweet spot $15–$100

Market size

Okay$218K

$218K/yr · 98K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Review moat

Bad22,067.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, solo plates is a $218K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

solo plates market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $236K–$315K; units × avg price
Conversion rate: 14.1%
Avg BSR: #220
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

126

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

Dixie61%
Amazon Basics20%
Dixie Ultra15%
Georgia-Pacific2%
OuMuaMua1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 14.1×

Open Trend

Top solo plates search terms

dixie ultra paper plates28K/yr +12.7%13.3% conv.
dixie ultra13K/yr +8.2%9.6% conv.
dixie ultra paper plates 10 1 16 inches12K/yr -14.1%15.0% conv.
sturdy paper plates 12 inch heavy duty9K/yr +14.2%2.6% conv.
amazon basics paper plates 10 inch5K/yr -14.4%14.8% conv.
dixie ultra plates5K/yr +29.8%10.9% conv.
12 inch heavy duty paper plates4K/yr -36.6%7.3% conv.
dixie ultra paper plates 10 inch3K/yr -9.4%16.4% conv.
dixie heavy duty paper plates4K/yr +13.6%10.0% conv.
12 inch paper plates heavy duty4K/yr +6.6%5.8% conv.

All search terms

Top solo plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dixie Ultra Large Paper Plates 10 Inch 100 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals

Dixie$13.334.8★38,584 rev

Dixie Ultra Large Paper Plates 10 Inch 172 Count (4 packs of 43 plates) 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals

Dixie$22.234.8★38,584 rev

Dixie Ultra Large Paper Plates 10 Inch 44 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals

Dixie$6.634.8★38,584 rev

Amazon Basics Everyday Paper Plates 10 Inch Disposable 150 Count Packaging May Vary

Amazon Basics$12.924.7★22,514 rev

Dixie Ultra Large Paper Plates 11 Inch 25 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Great for Heavy Messy Meals

Dixie Ultra$5.874.8★1,617 rev

Newest

by launch date

OuMuaMua Paper Plates 12 Inch 100 Count Large Disposable Plates Soak Proof & Cut Resistant Microwave Safe Sturdy Bulk Oval Paper Plates for Events Picnic BBQ & Large Meals

OuMuaMua$26.3266 rev

4mo ago

Dixie Ultra Disposable Paper Platters 10 x 12.5 25 Count Durable Sturdy Design

Dixie Ultra$5.70615 rev

10mo ago

Amazon Basics Ultra Paper Plates 10 Inch Disposable 100 Count Packaging May Vary

Amazon Basics$11.0311,620 rev

1y ago

Amazon Basics Ultra Paper Plates 10 Inch Disposable 44 Count Packaging May Vary

Amazon Basics$5.1411,620 rev

1y ago

Dixie Ultra Large Paper Plates 11 Inch 25 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Great for Heavy Messy Meals

Dixie Ultra$5.871,617 rev

2y ago

What buyers say about solo plates

What buyers praise and complain about, mined from review topics.

What buyers love

Strength22%

“Heavy duty”

Value For Money18%

“Money well spent”

Quality-Overall17%

“Decent Quality”

Durability8%

“Cute and durable”

Size-Overall7%

“All sizes”

Leak-Proof4%

“No issues with leaking”

Advertised Vs Actual Product3%

“Product description was accurate”

Ease Of Use3%

“They come in handy for my family”

Thickness3%

“These plates are nice and thick”

Weight Heavy1%

“Great product heavy”

What buyers complain about

Strength21%

“Extremely flimsy”

Size-Overall8%

“Size incorrect”

Quality-Overall7%

“Poor quality”

Thickness7%

“Not quite as thick as Dixie”

Advertised Vs Actual Product5%

“MISLEADING LISTING”

Value For Money5%

“too expensive”

Leak-Proof3%

“to thin and leaks through”

Smell3%

“They smell”

Weight Heavy2%

“awkward weight”

Ease Of Cleaning2%

“No cleaning”

Top return reasons

Size-Overall62%

Value For Money7%

Advertised Vs Actual Product7%

Leak-Proof4%

Smell3%

Ease Of Use2%

Strength1%

Contamination1%

Functionality-Overall1%

Moist/Dry1%

Common questions

Is solo plates profitable to sell on Amazon United States?: The niche generates $218K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (46/100).
How competitive is the solo plates niche?: 5 brands and 126 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in solo plates?: Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for solo plates peak?: Demand peaks in Apr–May–Jun; the busiest month runs 14.1× the quietest.
What does it cost to enter the solo plates niche?: Listings span $5.14–$84.23; the average listing price is $15.76 (sweet spot $15–$100). The average incumbent carries 22,067 reviews — the moat a new listing must climb.