Solo Plates
FailThe top 5 brands take 100% of clicks, so Solo Plates is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $218K/yr98K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 63%top-5 click share · 5 brands · 126 sellers
Flapen Score
Solo Plates against its category
The dotted line is the Health & Household average. Past it, Solo Plates is stronger. Inside it, weaker.
Market
The Solo Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Solo Plates 98K times last year and spent an estimated $218K. All 5 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 14.1%
- Market size, estimated
- $218Ka year
- Peak month
- May14.1× the quietest month
- Top search term
- dixie ultra paper plates28K searches a year
02 · Price
A sale here is worth $15.76.
Listings sell for $15.76 on average, from $5.14 to $84.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $15.76 that is $12K to $16K a year per listing.
- Average price
- $15.76inside the $15 to $100 sweet spot
- Price range
- $5.14–$84.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$16K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within Disposable Plates, Bowls & Cutlery. It carries 22,067 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #220in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 22,067per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Solo Plates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dixie Ultra Large Paper Plates 10 Inch 100 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals
- Price
- $13.33
- Rating
- 4.8/5
- Reviews
- 38,584
- Age
- 10y ago

Dixie Ultra Large Paper Plates 10 Inch 172 Count (4 packs of 43 plates) 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals
- Price
- $22.23
- Rating
- 4.8/5
- Reviews
- 38,584
- Age
- 5y ago

Dixie Ultra Large Paper Plates 10 Inch 44 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals
- Price
- $6.63
- Rating
- 4.8/5
- Reviews
- 38,584
- Age
- 12y ago

Amazon Basics Everyday Paper Plates 10 Inch Disposable 150 Count Packaging May Vary
- Price
- $12.92
- Rating
- 4.7/5
- Reviews
- 22,514
- Age
- 3y ago

Dixie Ultra Large Paper Plates 11 Inch 25 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Great for Heavy Messy Meals
- Price
- $5.87
- Rating
- 4.8/5
- Reviews
- 1,617
- Age
- 2y ago
Trending
estimated 90-day click momentum
OuMuaMua Paper Plates 12 Inch 100 Count Large Disposable Plates Soak Proof & Cut Resistant Microwave Safe Sturdy Bulk Oval Paper Plates for Events Picnic BBQ & Large Meals
- Price
- $26.32
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago

Dixie Large Paper Plates 10 Inch 86 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals
- Price
- $8.67
- Rating
- 4.8/5
- Reviews
- 64,301
- Age
- 8y ago

Dixie Ultra Large Paper Plates 10 Inch 44 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals
- Price
- $6.63
- Rating
- 4.8/5
- Reviews
- 38,584
- Age
- 12y ago

Dixie Ultra Disposable Paper Platters 10 x 12.5 25 Count Durable Sturdy Design
- Price
- $5.70
- Rating
- 4.8/5
- Reviews
- 615
- Age
- 10mo ago

Dixie Ultra Large Paper Bowls 20 Oz 150 Count (6 packs of 25 bowls) Microwave Safe Compostable Disposable Bowls Great For Breakfast Lunch And Dinner Meals
- Price
- $19.15
- Rating
- 4.8/5
- Reviews
- 30,382
- Age
- 11y ago
Newest
by launch date
OuMuaMua Paper Plates 12 Inch 100 Count Large Disposable Plates Soak Proof & Cut Resistant Microwave Safe Sturdy Bulk Oval Paper Plates for Events Picnic BBQ & Large Meals
- Price
- $26.32
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4mo ago

Dixie Ultra Disposable Paper Platters 10 x 12.5 25 Count Durable Sturdy Design
- Price
- $5.70
- Rating
- 4.8/5
- Reviews
- 615
- Age
- 10mo ago

Amazon Basics Ultra Paper Plates 10 Inch Disposable 100 Count Packaging May Vary
- Price
- $11.03
- Rating
- 4.8/5
- Reviews
- 11,620
- Age
- 1y ago

Amazon Basics Ultra Paper Plates 10 Inch Disposable 44 Count Packaging May Vary
- Price
- $5.14
- Rating
- 4.8/5
- Reviews
- 11,620
- Age
- 1y ago

Dixie Ultra Large Paper Plates 11 Inch 25 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Great for Heavy Messy Meals
- Price
- $5.87
- Rating
- 4.8/5
- Reviews
- 1,617
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
126
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 98%
Open market
0%
- Dixie61%
- Amazon Basics20%
- Dixie Ultra15%
- Georgia-Pacific2%
- OuMuaMua1%
- Open — no brand owns it (0%)
Demand
Solo Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 14.1×
Search terms
Top Solo Plates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dixie ultra paper plates28K/yr
- dixie ultra13K/yr
- dixie ultra paper plates 10 1 16 inches12K/yr
- sturdy paper plates 12 inch heavy duty9K/yr
- amazon basics paper plates 10 inch5K/yr
- dixie ultra plates5K/yr
- 12 inch heavy duty paper plates4K/yr
- dixie ultra paper plates 10 inch3K/yr
- dixie heavy duty paper plates4K/yr
- 12 inch paper plates heavy duty4K/yr
Reviews and returns
What reviews say buyers love and hate about Solo Plates
We read the reviews and the return reasons for every product selling here.
“Extremely flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Solo Plates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









