solo cups
Worth a lookShows searches that convert (21.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 1.6M searches
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Price range
Okay$4.80–$24.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.06avg listing price — sweet spot $15–$100
Review moat
Bad13,430.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, solo cups is a $3.5M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
solo cups market data
- Units sold / yr
- 300K–400K
- avg 40,000–50,000/product
- Revenue / yr
- $3.0M–$4.0M
- units × avg price
- Conversion rate
- 21.4%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Amazon Basics55%
- Hefty33%
- SOLO12%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.9% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.3×
Top solo cups search terms
- solo cups714K/yr
- red solo cups291K/yr
- red cups131K/yr
- solo cups 16 oz94K/yr
- red plastic cups61K/yr
- red solo cups 16 oz46K/yr
- solo cup33K/yr
- solo cups 12 oz33K/yr
- solo cups 18 oz30K/yr
- red cup31K/yr
Top solo cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free
Amazon Basics$5.014.7★5,340 rev
Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count
Hefty$9.974.8★36,012 rev
Amazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count
Amazon Basics$10.824.7★5,340 rev
SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)
SOLO$24.004.8★4,381 rev
Hefty Party On Disposable Plastic Party Cups 50 Count 18 Oz Red Cups for Parties Tailgates Birthdays Holidays and More Contoured Shape for Easy Gripping Strong and Durable
Hefty$5.784.8★23,239 rev
Newest
by launch dateAmazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count
Amazon Basics$10.825,340 rev
Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free
Amazon Basics$5.015,340 rev
Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count
Amazon Basics$4.806,269 rev
SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)
SOLO$24.004,381 rev
Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count
Hefty$9.9736,012 rev
Trending
90-day click momentumAmazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count
Amazon Basics$10.824.7★
Hefty Party On Disposable Plastic Party Cups 50 Count 18 Oz Red Cups for Parties Tailgates Birthdays Holidays and More Contoured Shape for Easy Gripping Strong and Durable
Hefty$5.784.8★
SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)
SOLO$24.004.8★
Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free
Amazon Basics$5.014.7★
Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count
Amazon Basics$4.804.7★
What buyers say about solo cups
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Excellent product”
“The cup itself is sturdy”
“Colors are bright”
“As advertised”
“Its good if you dont break it”
“They are easy to hold”
“Perfect size”
“They didnt crack or leak”
“No need to wash dishes”
What buyers complain about
“Too flimsy”
“They werent the thickest cups we have ever had”
“Not very well made”
“weird taste”
“Was one cup short”
“cups leak”
“Cheap because are not at all close to the 16z as it advertises”
“It's the exhorbitant cost of shipping that was not good”
“They do not want to rinse/wash their tumblers out”
“they are hard to grip without the cup collapsing”
Top return reasons
Common questions
- Is solo cups profitable to sell on Amazon United States?
- The niche generates $3.5M/yr across 6 tracked products. 90-day search growth is +27.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the solo cups niche?
- 3 brands and 67 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in solo cups?
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 0.4%.
- When does demand for solo cups peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the solo cups niche?
- Listings span $4.80–$24.00; the average listing price is $10.06 (sweet spot $15–$100). The average incumbent carries 13,430 reviews — the moat a new listing must climb.