solgar magnesium
Skip itSoft demand (-3.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.77avg listing price — sweet spot $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$9.00–$29.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,751.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$117K$117K/yr · 89K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, solgar magnesium is a $117K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
solgar magnesium market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $113K–$150K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #790
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
42
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
17%
- Solgar38%
- Vitamatic18%
- BlueBonnet8%
- Heivy7%
- FOLONA6%
- Dr. Berg Nutritionals5%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -3.7% search growth over the last 90 days.Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top solgar magnesium search terms
- magnesium b626K/yr
- magnesium glycinate with b613K/yr
- b6 and magnesium supplement10K/yr
- magnesium with b68K/yr
- magne b69K/yr
- magnesium glycinate b68K/yr
- magnesium and b67K/yr
- magnesium b6 supplement5K/yr
- magnesium vitamin b63K/yr
Top solgar magnesium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solgar Magnesium with Vitamin B6 250 Tablets - Promote Healthy Bone Mineralization Support Nerve & Muscle Function Energy Metabolism - Non-GMO Vegan Gluten Free Dairy Free Kosher - 83 Servings
Solgar$14.314.7★3,303 rev
Vitamatic Magnesium with B6-180 Vegetarian Tablets (Uncoated) - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health - 2 Pack
Vitamatic$24.014.6★2,829 rev
Bluebonnet Nutrition Magnesium & B6 400 mg Magnesium Oxide & Aspartate with Vitamin B6 25 mg Heart & Brain Magnesium Complex for Women & Men* - Non-GMO Vegan Gluten-Free - 90 Vegetable Capsules
BlueBonnet$16.664.7★1,008 rev
Heivy Magnesium Glycinate 500mg with Vitamin B6 120 Tablets Made in USA
Heivy$9.004.6★640 rev
FOLONA Magnesium Glycinate with Vitamin B6 1350mg 180 Vegan Capsules
FOLONA$24.494.5★303 rev
Newest
by launch date
Magnesium Complex for Women & Men 500mg (7-in-1) Magnesium Glycinate with Vegan D3 B6 and Manganese (Made In USA) + Gluconate Citrate Malate Taurate Orotate Carbonate (Oxide-Free) Small Capsule
Etta Vita$26.28402 rev
Zinc and Magnesium Supplement with Vitamin B6 Womens Hormone Balance
Nobi Nutrition$9.91215 rev
Heivy Magnesium Glycinate 500mg with Vitamin B6 120 Tablets Made in USA
Heivy$9.00640 rev
Dr. Berg Magnesium Glycinate 90ct 4-in-1 Chelated for Muscle Nerve Sleep & Stress Support* w/ D3 B6 & Zinc 4X Lab-Tested No Fillers Formulated in USA GMP-Certified
Dr. Berg Nutritionals$19.974,992 rev
Dr. Berg Magnesium Glycinate 150ct 4-in-1 Chelated for Muscle Nerve Sleep & Stress Support* w/ D3 B6 & Zinc 4X Lab-Tested No Fillers Formulated in USA GMP-Certified
Dr. Berg Nutritionals$29.914,992 rev
Trending
90-day click momentumMagnesium Complex for Women & Men 500mg (7-in-1) Magnesium Glycinate with Vegan D3 B6 and Manganese (Made In USA) + Gluconate Citrate Malate Taurate Orotate Carbonate (Oxide-Free) Small Capsule
Etta Vita$26.284.6★
Vitamatic Magnesium with B6-180 Vegetarian Tablets (Uncoated) - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health - 2 Pack
Vitamatic$24.014.6★
Dr. Berg Magnesium Glycinate 90ct 4-in-1 Chelated for Muscle Nerve Sleep & Stress Support* w/ D3 B6 & Zinc 4X Lab-Tested No Fillers Formulated in USA GMP-Certified
Dr. Berg Nutritionals$19.974.7★
Vitamatic Magnesium Citrate 500mg per Serving - 180 Vegetarian Capsules (Provides 150 mg of Elemental Magnesium) - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health*
Vitamatic$9.874.7★
Vitamatic Magnesium with B6-180 Vegetarian Tablets (Uncoated) - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health
Vitamatic$14.434.6★
What buyers say about solgar magnesium
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and exactly as described”
“Restful sleep”
“Best magnesium”
“These have a good collection of vitamins”
“Great deal”
“less muscle cramps”
“what I received is accurate”
“Works well”
“easy on the stomach”
“No upset stomach”
What buyers complain about
“Did not help for sleeping which is the reason I bought it”
“Not all magnesium glycinate”
“I don't see a difference”
“Much more than it should be. 50 mg B6!!. Thats crazyy”
“Makes my stomach hurt”
“Not worth the money”
“Harsh on stomach”
“It made my leg muscles ache”
“This is a vitamin thats hard to find”
“Hard to swallow”
Top return reasons
Common questions
- Is solgar magnesium profitable to sell on Amazon United States?
- The niche generates $117K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the solgar magnesium niche?
- 12 brands and 42 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in solgar magnesium?
- Top complaints mined from reviews: Sleep Quality, Magnesium, Functionality-Overall. The return rate is 0.0%.
- When does demand for solgar magnesium peak?
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the solgar magnesium niche?
- Listings span $9.00–$29.91; the average listing price is $18.77 (sweet spot $15–$100). The average incumbent carries 1,752 reviews — the moat a new listing must climb.