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Solgar Magnesium

Fail

Demand is soft, at -3.7% this quarter, so Solgar Magnesium is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$117K/yr89K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
67%top-5 click share · 12 brands · 42 sellers

Flapen Score

Solgar Magnesium against its category

The dotted line is the Health & Household average. Past it, Solgar Magnesium is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Solgar Magnesium market on Amazon at a glance

Shoppers on Amazon United States searched for Solgar Magnesium 89K times last year and spent an estimated $117K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
7.0%
Market size, estimated
$117Ka year
Peak month
November3.7× the quietest month
Top search term
magnesium b626K searches a year

02 · Price

A sale here is worth $18.77.

Listings sell for $18.77 on average, from $9.00 to $29.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.77 that is $5K to $9K a year per listing.

Average price
$18.77inside the $15 to $100 sweet spot
Price range
$9.00–$29.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #790 within Magnesium. It carries 1,752 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#790in Magnesium
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,752per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Solgar Magnesium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

42

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • Brand 138%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 17%)

Demand

Solgar Magnesium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Solgar Magnesium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium b626K/yr
  • magnesium glycinate with b613K/yr
  • b6 and magnesium supplement10K/yr
  • magnesium with b68K/yr
  • magne b69K/yr
  • magnesium glycinate b68K/yr
  • magnesium and b67K/yr
  • magnesium b6 supplement5K/yr
  • magnesium vitamin b63K/yr

Reviews and returns

What reviews say buyers love and hate about Solgar Magnesium

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not help for sleeping which is the reason I bought it”
A buyer, on “Sleep Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Solgar Magnesium questions

Answered from the same tracked data.