Sole Protector

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $208K a year.

Searches, last 12 months

340K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

5.0%

Market size, estimated

$208Ka year

Peak month

December1.7× the quietest month

Top search term

sole protector92K searches a year

Listings sell for $12.25 on average, from $5.37 to $19.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.25 that is $3K to $6K a year per listing.

Average price

$12.25under the $15 to $100 sweet spot

Price range

$5.37–$19.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

2.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #228 within Foot Health. It carries 1,010 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#228in Foot Health

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

1,010per listing

Listings tracked

23

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months