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Sole Insoles

Fail

The top 5 products take 100% of clicks, so Sole Insoles is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$15K/yr14K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Sole Insoles against its category

The dotted line is the Health & Household average. Past it, Sole Insoles is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sole Insoles market on Amazon at a glance

Shoppers on Amazon United States searched for Sole Insoles 14K times last year and spent an estimated $15K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
3.6%
Market size, estimated
$15Ka year
Peak month
December5.9× the quietest month
Top search term
soul insoles women7K searches a year

02 · Price

A sale here is worth $29.17.

Listings sell for $29.17 on average, from $13.89 to $58.20. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $29.17 that is $3K to $7K a year per listing.

Average price
$29.17inside the $15 to $100 sweet spot
Price range
$13.89–$58.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,285 within Foot Health. It carries 648 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,285in Foot Health
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
648per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sole Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Sole Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Sole Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soul insoles women7K/yr
  • soul insole5K/yr
  • soul insoles for men2K/yr

Reviews and returns

What reviews say buyers love and hate about Sole Insoles

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Adhesion/Stickiness”
2.1%of orders come back
“Does not stick”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sole Insoles questions

Answered from the same tracked data.