sole insoles
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.17avg listing price — sweet spot $15–$100
Price range
Great$13.89–$58.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good648avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 14K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sole insoles is a $15K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
sole insoles market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $22K–$29K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #1,285
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Soul Insole100%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -3.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Top sole insoles search terms
- soul insoles women7K/yr
- soul insole5K/yr
- soul insoles for men2K/yr
Top sole insoles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soul Insole Shoe Bubble Orthotic Insole Memory Gel Insoles for Plantar Fasciitis Pronation Heel Pain Arch Supports Midfoot Support (Transparent (Thicker Support) Medium)
Soul Insole$29.704.0★1,972 rev
Soul Insole Heel Lift Inserts for Women and Men - 4 pcs Stackable Adhesive Gel Heel Cushions Adjustable Height Increasing Insoles for Leg Length Discrepancy 1/8 1/4 3/8 1/2 (Small)
Soul Insole$14.884.3★373 rev
Soul Insole Customizable Orthotic Insole (Medium) Soft Insoles for Plantar Fasciitis Pronation Supination Heel Pain Metatarsal Arch Supports for Running Walking Hiking Work
Soul Insole$58.204.3★48 rev
Soul Insole Premium Metatarsal Pad Self-Sticking and Re-Usable
Soul Insole$13.893.9★199 rev
Newest
by launch dateSoul Insole Customizable Orthotic Insole (Medium) Soft Insoles for Plantar Fasciitis Pronation Supination Heel Pain Metatarsal Arch Supports for Running Walking Hiking Work
Soul Insole$58.2048 rev
Soul Insole Heel Lift Inserts for Women and Men - 4 pcs Stackable Adhesive Gel Heel Cushions Adjustable Height Increasing Insoles for Leg Length Discrepancy 1/8 1/4 3/8 1/2 (Small)
Soul Insole$14.88373 rev
Soul Insole Premium Metatarsal Pad Self-Sticking and Re-Usable
Soul Insole$13.89199 rev
Soul Insole Shoe Bubble Orthotic Insole Memory Gel Insoles for Plantar Fasciitis Pronation Heel Pain Arch Supports Midfoot Support (Transparent (Thicker Support) Medium)
Soul Insole$29.701,972 rev
Trending
90-day click momentumSoul Insole Heel Lift Inserts for Women and Men - 4 pcs Stackable Adhesive Gel Heel Cushions Adjustable Height Increasing Insoles for Leg Length Discrepancy 1/8 1/4 3/8 1/2 (Small)
Soul Insole$14.884.3★
Soul Insole Premium Metatarsal Pad Self-Sticking and Re-Usable
Soul Insole$13.893.9★
Soul Insole Customizable Orthotic Insole (Medium) Soft Insoles for Plantar Fasciitis Pronation Supination Heel Pain Metatarsal Arch Supports for Running Walking Hiking Work
Soul Insole$58.204.3★
Soul Insole Shoe Bubble Orthotic Insole Memory Gel Insoles for Plantar Fasciitis Pronation Heel Pain Arch Supports Midfoot Support (Transparent (Thicker Support) Medium)
Soul Insole$29.704.0★
What buyers say about sole insoles
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Great product”
“Adhesive is ok”
“This is a great product at a great price”
“Exactly as advertised”
“Effective”
“Comfortable and easy to install”
“I like that it is clear and less noticeable”
“these cushions are great for people with flat foot”
“The gel makes them so soft”
What buyers complain about
“Does not stick”
“You can not see them”
“I do wish they were a little longer or perhaps had different sizes”
“I could feel it tearing”
“it has been excruciating for over a year now”
Top return reasons
Common questions
- Is sole insoles profitable to sell on Amazon United States?
- The niche generates $15K/yr across 4 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the sole insoles niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sole insoles?
- Top complaints mined from reviews: Adhesion/Stickiness, Visibility, Size-Overall. The return rate is 2.1%.
- When does demand for sole insoles peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the sole insoles niche?
- Listings span $13.89–$58.20; the average listing price is $29.17 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.