Is sofyre mouse repellent pouches profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 16 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +39.8%. Flapen's verdict: Launch it (67/100).

How competitive is the sofyre mouse repellent pouches niche?

14 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in sofyre mouse repellent pouches?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.7%.

What does it cost to enter the sofyre mouse repellent pouches niche?

Listings span $17.45–$44.08; the average listing price is $27.31 (sweet spot $15–$100). The average incumbent carries 5,270 reviews — the moat a new listing must climb.

sofyre mouse repellent pouches

Launch it

A $1.2M/yr market growing +39.8% this quarter with returns at 0.7% — clears our launch bar.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$27.31

avg listing price — sweet spot $15–$100

Price range

Incredible$17.45–$44.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.2M

$1.2M/yr · 731K searches

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+39.8%

90-day search growth — must beat 0% to launch

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,270.06

avg incumbent reviews — the moat a new listing must climb

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, sofyre mouse repellent pouches is a $1.2M/yr Amazon United States market (731K searches/yr). The top 5 brands hold 75% of demand. Verdict: Launch it — 67/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

sofyre mouse repellent pouches market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 6.2%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 18.3%
Avg brand age: 31 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

19%

Grandpa Gus's27%
SoFyre20%
BugBarrier10%
CKCOEO9%
Mighty Mint8%
Cvtayn6%

Top sofyre mouse repellent pouches search terms

sofyre mouse repellent pouches191K/yr +44.3%4.0% conv.
sofrye mouse repellent pouches62K/yr +49.0%4.2% conv.
ultrasonic pest repeller indoor79K/yr +92.7%3.3% conv.
pest repellent ultrasonic plug in105K/yr -14.0%2.9% conv.
sofrye rodent repellent pouches16K/yr +348.2%3.3% conv.
pest control plug in43K/yr +49.6%3.0% conv.
sofyre mouse repellent34K/yr +15.3%2.0% conv.
ultra sonic pest repeller indoor14K/yr +76.7%3.6% conv.
mouse repellent plug in21K/yr -2.9%4.0% conv.
plug in mouse repellent indoor ultrasonic21K/yr +17.3%6.2% conv.

All search terms

Top sofyre mouse repellent pouches products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grandpa Guss Natural Mouse Repellent Pouches Cinnamon/Peppermint Oils Repel Mice from Nesting in Home/Cabin/Boat/Car Storage/RV/Machinery/Shed (10 Pouches)

Grandpa Gus's$31.114.1★27,906 rev

SoFyre Rodent Repellent Pouches 12-Pack Mouse Repellent for Home RV Garage Car Basement Mice Indoor & Outdoor Deterrent Peppermint Cinnamon Cedarwood Rat Repellent Plant-Based Natural Pest Control

SoFyre$44.083.1★80 rev

2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack

CKCOEO$32.214.0★1,276 rev

BugBarriers Extra-Strength Mouse Repellent Deterrent Pouches USDA 99% Biobased Peppermint & Rosemary Oils Repel Mice Nesting in Car RV Boat Garage Shed Cabin Made in The USA (Pack of 20)

BugBarrier$42.934.2★453 rev

Mighty Mint Mouse Repellent Pouches Peppermint Castor Oil & Cinnamon Formula Natural Indoor Deterrent for Mice and Rodents Plant-Based Long-Lasting Protection 12 Count

Mighty Mint$23.444.1★3,973 rev

Newest

by launch date

Rodent Repellent for Car Engines 6 Pack Mouse Repellent Peppermint Oil - Keep Mice Out of Home Car Garage & Attic Safe for Humans and Pets (Cedarwood)

Dark Master$29.08120 rev

1mo ago

Neatmaster 2026 Upgraded Ultrasonic Repeller Pest & Insect Indoor Repeller Pest Control for Roach Rodent Bugs Mosquito Mice Spider Ant Electronic Plug in Mouse Repellent 4 Packs

Neatmaster$22.22856 rev

4mo ago

SoFyre Rodent Repellent Pouches 12-Pack Mouse Repellent for Home RV Garage Car Basement Mice Indoor & Outdoor Deterrent Peppermint Cinnamon Cedarwood Rat Repellent Plant-Based Natural Pest Control

SoFyre$44.0880 rev

5mo ago

Pest Rodent Repellent Pouches Peppermint Oil for Mouse Roach Ant Spider Squirrel Mice Rats Pest Control Indoor Outdoor Natural Mouse Deterrent Replace Traps Poison Family Pet Safe 10 Pack

ROTIAH$25.03323 rev

6mo ago

2026 Upgraded Ultrasonic Pest Control Repeller Indoor Mouse Repellent for Rat Mice Rodent Roach Cockroach Insect Mosquito Electronic Plug in Pest Control 6 Packs

Vogholic$20.60808 rev

7mo ago

What buyers say about sofyre mouse repellent pouches

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control21%

“Effective pest control”

Ease Of Use21%

“Easy and effective”

Smell11%

“no strong chemical smell”

Quality-Overall10%

“Excellent Product”

Value For Money8%

“GREAT PRICE”

Assembly/Installation4%

“Easy to set up”

Advertised Vs Actual Product4%

“Does what it promises”

Design-Overall2%

“The design is simple”

Compactness2%

“Its design is compact”

Safety Standards2%

“safe for pets”

What buyers complain about

Functionality-Overall43%

“DOESNT WORK”

Pest/Insect Control21%

“Doesnt work for ants”

Value For Money7%

“costly”

Smell7%

“Strong Smell”

Advertised Vs Actual Product2%

“Not as described”

Durability2%

“after only 5 days of use”

Quality-Overall2%

“The quality of the product felt cheap”

Size-Overall1%

“Short lived”

Defective Material/Parts1%

“Product just stopped working”

Natural Resource Wastage1%

“waste of money and time”

Top return reasons

Functionality-Overall41%

Pest/Insect Control16%

Advertised Vs Actual Product11%

Smell10%

Defective Material/Parts7%

Value For Money5%

Size-Overall3%

Durability1%

Suitable For Outdoor1%

Product Condition1%

Common questions

Is sofyre mouse repellent pouches profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 16 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +39.8%. Flapen's verdict: Launch it (67/100).
How competitive is the sofyre mouse repellent pouches niche?: 14 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in sofyre mouse repellent pouches?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.7%.
What does it cost to enter the sofyre mouse repellent pouches niche?: Listings span $17.45–$44.08; the average listing price is $27.31 (sweet spot $15–$100). The average incumbent carries 5,270 reviews — the moat a new listing must climb.