Soft Toothbrushes for Adults
MaybeAn estimated 0.3% of orders come back. But the average product has 10,417 reviews to catch up to, so Soft Toothbrushes for Adults is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $4.6M/yr3.1M searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 36%top-5 click share · 16 brands · 175 sellers
Flapen Score
Soft Toothbrushes for Adults against its category
The dotted line is the Health & Household average. Past it, Soft Toothbrushes for Adults is stronger. Inside it, weaker.
Market
The Soft Toothbrushes for Adults market on Amazon at a glance
Shoppers on Amazon United States searched for Soft Toothbrushes for Adults 3.1M times last year and spent an estimated $4.6M. The top 5 brands take 81% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 16.0% of those searches ended in a purchase.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 16.0%
- Market size, estimated
- $4.6Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- soft toothbrushes for adults439K searches a year
02 · Price
A sale here is worth $9.24.
Listings sell for $9.24 on average, from $2.54 to $18.51. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $9.24 that is $74K to $92K a year per listing.
- Average price
- $9.24under the $15 to $100 sweet spot
- Price range
- $2.54–$18.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $74K–$92K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Toothbrushes & Accessories. It carries 10,417 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #65in Toothbrushes & Accessories
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 10,417per listing
- Listings tracked
- 51
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Soft Toothbrushes for Adults products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colgate Extra Clean Toothbrush Soft Toothbrush for Adults 6 Count (Pack of 1)
- Price
- $4.66
- Rating
- 4.6/5
- Reviews
- 68,572
- Age
- 16y ago
GuruNanda Butter On Gums Toothbrush ADA Accepted Manual Toothbrushes with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums Perfect for Whiter Teeth Assorted Colors 6 Ct
- Price
- $5.99
- Rating
- 4.7/5
- Reviews
- 10,853
- Age
- 3y ago
Colgate Gum Expert Ultra Soft Toothbrush Pack Extra Soft Toothbrush for Sensitive Gums Bleeding and Irritation 2 Pack
- Price
- $9.39
- Rating
- 4.6/5
- Reviews
- 1,986
- Age
- 2y ago
EasyHonor Extra Toothbrush for Sensitive Gums Micro Fur Manual Toothbrush with 20000 Soft Floss Bristle for Pregnant Women Elderly Braces and Gum Recessions Protect Fragile Gums (6 Pack)
- Price
- $7.39
- Rating
- 4.4/5
- Reviews
- 11,613
- Age
- 6y ago
Colgate 360 Optic White Whitening Toothbrush Adult Soft Toothbrush with Whitening Cups Helps Whiten Teeth and Removes Odor Causing Bacteria 4 Pack
- Price
- $9.83
- Rating
- 4.7/5
- Reviews
- 10,632
- Age
- 12y ago
Trending
estimated 90-day click momentum
ZGYXQXJT Adult Wide Head Soft Hair Toothbrush Manual Toothbrush Excellent Cleaning Effect for Large Head Ultra Soft Brush Thread Can Gum-Friendly(6 Pack)
- Price
- $10.14
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 3mo ago
Oral-B Advanced Sensitive Toothbrushes Extra Soft 2 Count
- Price
- $5.84
- Rating
- 4.4/5
- Reviews
- 5,534
- Age
- 9y ago
Colgate 360 Optic White Whitening Toothbrush Adult Soft Toothbrush with Whitening Cups Helps Whiten Teeth and Removes Odor Causing Bacteria 4 Pack
- Price
- $9.83
- Rating
- 4.7/5
- Reviews
- 10,632
- Age
- 12y ago
GuruNanda Butter on Gums Charcoal Toothbrush - 8000+ SoftexTM Bristles for Sensitive Teeth & Gums Aids in Teeth Whitening Extra Soft (6 Count)
- Price
- $5.75
- Rating
- 4.7/5
- Reviews
- 2,836
- Age
- 2y ago
GuruNanda Butter On Gums Toothbrush ADA Accepted Manual Toothbrushes with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums Perfect for Whiter Teeth Assorted Colors 6 Ct
- Price
- $5.99
- Rating
- 4.7/5
- Reviews
- 10,853
- Age
- 3y ago
Newest
by launch dateZGYXQXJT Adult Wide Head Soft Hair Toothbrush Manual Toothbrush Excellent Cleaning Effect for Large Head Ultra Soft Brush Thread Can Gum-Friendly(6 Pack)
- Price
- $10.14
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 3mo ago
Colgate Total Active Prevention Foaming Clean Soft Toothbrushes Soft Bristle Toothbrush Pack for Plaque Removal Helps Reach Deeper Along the Gumline and Between Teeth White 2 Pack
- Price
- $7.61
- Rating
- 4.6/5
- Reviews
- 871
- Age
- 1y ago
Colgate Total Active Prevention Soft Bristle Whitening Toothbrushes Soft Toothbrush with Charcoal Infused Bristles Helps Whiten and Reaches Deeper Along the Gumline and Between Teeth Black 2 Pack
- Price
- $8.34
- Rating
- 4.6/5
- Reviews
- 1,649
- Age
- 1y ago
GuruNanda Butter on Gums Charcoal Toothbrush - 8000+ SoftexTM Bristles for Sensitive Teeth & Gums Aids in Teeth Whitening Extra Soft (6 Count)
- Price
- $5.75
- Rating
- 4.7/5
- Reviews
- 2,836
- Age
- 2y ago
GuruNanda Butter on Gums Toothbrush with Extra Soft Bristles for Sensitive Gums Soft Toothbrush for Kids & Adults 2 ct
- Price
- $2.54
- Rating
- 4.7/5
- Reviews
- 10,853
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
175
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 71%
Open market
16%
- Colgate42%
- GuruNanda15%
- Oral-B14%
- EasyHonor5%
- Amazon Basics4%
- NIMBUS4%
- Open — no brand owns it (10 brands, 16%)
Demand
Soft Toothbrushes for Adults search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Soft Toothbrushes for Adults search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soft toothbrushes for adults439K/yr
- toothbrush soft427K/yr
- soft bristle toothbrush363K/yr
- colgate toothbrush356K/yr
- soft toothbrush406K/yr
- extra soft toothbrush228K/yr
- extra soft toothbrushes for adults170K/yr
- ultra soft toothbrush114K/yr
- toothbrushes soft124K/yr
- toothbrush soft bristle adult83K/yr
Reviews and returns
What reviews say buyers love and hate about Soft Toothbrushes for Adults
We read the reviews and the return reasons for every product selling here.
“Not Soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soft Toothbrushes for Adults questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data