Is soft scrub with bleach cleanser profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Launch it (57/100).

How competitive is the soft scrub with bleach cleanser niche?

7 brands and 187 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in soft scrub with bleach cleanser?

Top complaints mined from reviews: Durability, Ease Of Cleaning, Leak-Proof. The return rate is 0.2%.

When does demand for soft scrub with bleach cleanser peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the soft scrub with bleach cleanser niche?

Listings span $3.43–$27.96; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 3,853 reviews — the moat a new listing must climb.

soft scrub with bleach cleanser

Launch it

A $1.4M/yr market growing +18.6% this quarter with returns at 0.2% — clears our launch bar.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.4M

$1.4M/yr · 972K searches

Avg price

Good$13.43

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.43–$27.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,853.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, soft scrub with bleach cleanser is a $1.4M/yr Amazon United States market (972K searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

soft scrub with bleach cleanser market data

Units sold / yr: 150K–200K; avg 6,000–8,000/product
Revenue / yr: $2.0M–$2.7M; units × avg price
Conversion rate: 10.9%
Avg BSR: #677
Page quality: 0%
Prime: 75%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

187

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

Soft Scrub88%
Mrs. MEYER'S3%
SOFT3%
Bar Keepers Friend2%
Scrubbing Bubbles2%
The Pink Stuff1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top soft scrub with bleach cleanser search terms

soft scrub602K/yr +17.5%10.8% conv.
soft scrub with bleach136K/yr +81.5%12.7% conv.
soft scrub cleaner48K/yr +27.5%11.0% conv.
soft scrub with bleach cleanser91K/yr -72.6%10.1% conv.
softscrub cleaner with bleach15K/yr +15.3%13.1% conv.
softscrub14K/yr -0.1%11.5% conv.
soft scrub bleach9K/yr +57.0%9.2% conv.
soft scrub cleaner with bleach10K/yr -21.5%9.9% conv.
soft scrub cleanser6K/yr +94.0%8.8% conv.
soft scrub lemon8K/yr +31.8%9.5% conv.

All search terms

Top soft scrub with bleach cleanser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Soft Scrub Cleanser Lemon 24 oz-2 pk

Soft Scrub$13.824.7★1,552 rev

Soft Scrub Cleanser with Bleach 24 Ounce (Pack of 2)

Soft Scrub$16.434.7★936 rev

Soft Scrub Antibacterial Cleaner with Bleach Surface Cleanser 36 Ounce (Pack of 6)

Soft Scrub$24.194.7★3,549 rev

Soft Scrub Cleanser Lemon Fragrance 36 Oz 1 Count Multi Surface Cleaner for Kitchen Removes Grease Grime Food Stains & Hard Water Deposits

Soft Scrub$27.174.8★844 rev

Soft Scrub Antibacterial Cleaner with Bleach Surface Cleanser 36 Fl Oz Pack of 3

Soft Scrub$27.964.7★576 rev

Newest

by launch date

The Pink Stuff The Miracle Squeezable Cleaning Paste 300g Easy to Rinse Multi Purpose Cleaner for Kitchen Bathroom Cooktops Tiles Sinks Showers and More

Stardrops$5.78464 rev

6mo ago

MRS. MEYERS CLEAN DAY Baking Soda Cream Cleaner Cuts Grease Scratch-Free Polish Apple Blossom 16 Fl Oz Pack of 1

Mrs. MEYER'S$5.791,956 rev

2y ago

MRS. MEYERS CLEAN DAY Baking Soda Cream Cleaner Cuts Grease Scratch-Free Polish Lemon Verbena 16 Fl Oz Pack of 1

Mrs. MEYER'S$6.251,956 rev

2y ago

Soft Scrub Cleanser Lemon Fragrance 36 Oz 1 Count Multi Surface Cleaner for Kitchen Removes Grease Grime Food Stains & Hard Water Deposits

Soft Scrub$27.17844 rev

3y ago

Soft Scrub Antibacterial Cleaner with Bleach Surface Cleanser 36 Fl Oz Pack of 3

Soft Scrub$27.96576 rev

5y ago

What buyers say about soft scrub with bleach cleanser

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning32%

“Cleans easily”

Smell11%

“Clean scent”

Quality-Overall10%

“Good product for everyday use”

Value For Money7%

“not pricey”

Efficiency5%

“Works Well and Makes Cleaning Easier”

Ease Of Use5%

“Always keep them handy”

Advertised Vs Actual Product4%

“This works as advertised”

Cleansing2%

“Effective cleaner”

Color2%

“Good Pink stuff”

Brightness/Shine/Glow2%

“shine as well”

What buyers complain about

Durability10%

“Broke immediately”

Ease Of Cleaning10%

“Cleaning isnt great”

Leak-Proof9%

“leaked all over everything”

Smell9%

“Has an odd smell”

Functionality-Overall8%

“Not doing the work”

Stain Resistance7%

“stains on a lot of things”

Value For Money4%

“but is over priced”

Quality-Overall3%

“Not quality”

Color2%

“it immediately took the color out”

Ease Of Use2%

“It's horribly difficult to use”

Top return reasons

Leak-Proof46%

Value For Money11%

Smell7%

Advertised Vs Actual Product6%

Functionality-Overall6%

Cleaning Modes5%

Size-Overall4%

Stain Resistance3%

Ease Of Cleaning2%

Ingredients-Overall1%

Common questions

Is soft scrub with bleach cleanser profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Launch it (57/100).
How competitive is the soft scrub with bleach cleanser niche?: 7 brands and 187 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in soft scrub with bleach cleanser?: Top complaints mined from reviews: Durability, Ease Of Cleaning, Leak-Proof. The return rate is 0.2%.
When does demand for soft scrub with bleach cleanser peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the soft scrub with bleach cleanser niche?: Listings span $3.43–$27.96; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 3,853 reviews — the moat a new listing must climb.