Is sofresh flossing toothbrush profitable to sell on Amazon United States?

The niche generates $277K/yr across 6 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Skip it (37/100).

How competitive is the sofresh flossing toothbrush niche?

2 brands and 32 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sofresh flossing toothbrush?

Top complaints mined from reviews: Hard Feel, Size-Overall, Ease Of Cleaning. The return rate is 0.3%.

When does demand for sofresh flossing toothbrush peak?

Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.

What does it cost to enter the sofresh flossing toothbrush niche?

Listings span $3.20–$14.12; the average listing price is $6.89 (sweet spot $15–$100). The average incumbent carries 4,286 reviews — the moat a new listing must climb.

sofresh flossing toothbrush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$277K

$277K/yr · 349K searches

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,286.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.89

avg listing price — sweet spot $15–$100

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$3.20–$14.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sofresh flossing toothbrush is a $277K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sofresh flossing toothbrush market data

Units sold / yr: 40K–50K; avg 5,000–6,000/product
Revenue / yr: $276K–$345K; units × avg price
Conversion rate: 11.5%
Avg BSR: #393
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

MOUTHWATCHERS84%
GuruNanda16%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Open Trend

Top sofresh flossing toothbrush search terms

flossing toothbrush123K/yr +19.4%6.0% conv.
dr plotka toothbrush61K/yr +20.8%15.1% conv.
floss toothbrush29K/yr +15.6%6.0% conv.
flossing toothbrushes for adults25K/yr -5.8%6.7% conv.
mouthwatchers toothbrushes24K/yr +9.4%13.5% conv.
doctor plotkas toothbrush14K/yr +16.0%12.6% conv.
mouth watchers toothbrushes9K/yr +20.8%12.5% conv.
mouthwatchers flossing toothbrush7K/yr +20.8%16.6% conv.
dr. plotka toothbrush5K/yr +86.4%10.6% conv.
dr plotka5K/yr +12.4%9.7% conv.

All search terms

Top sofresh flossing toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MOUTHWATCHERS Dr Plotkas Soft Bristle Flossing Toothbrush Manual Soft Toothbrush for Adults Ultra Clean Good for Sensitive Teeth and Gums Variety 4 Pack Colors May Vary

MOUTHWATCHERS$14.124.8★7,015 rev

MOUTHWATCHERS Soft Flossing Manual Toothbrush Adults Pack of 2 Assorted

MOUTHWATCHERS$8.824.7★10,272 rev

GuruNanda Gentle Giant Toothbrush with Dual Action Flossing Spiral Bristles Non-Slip Ergo Dexa Grip Helps in Teeth Whitening BPA Free Manual Toothbrushes Assorted Colors 4 Count

GuruNanda$4.284.7★3,234 rev

MOUTHWATCHERS Soft Flossing Manual Toothbrush Adults Ultra Clean Red

MOUTHWATCHERS$5.484.6★2,534 rev

GuruNanda Floss Fusion Toothbrush with Dual Action Soft Flossing Bristles Ultra-fine Tapered Bristles for Deeper Cleaning BPA & PFAS-Free (2 Count)

GuruNanda$3.204.6★128 rev

Newest

by launch date

GuruNanda Floss Fusion Toothbrush with Dual Action Soft Flossing Bristles Ultra-fine Tapered Bristles for Deeper Cleaning BPA & PFAS-Free (2 Count)

GuruNanda$3.20128 rev

1y ago

GuruNanda Gentle Giant Toothbrush with Dual Action Flossing Spiral Bristles Non-Slip Ergo Dexa Grip Helps in Teeth Whitening BPA Free Manual Toothbrushes Assorted Colors 4 Count

GuruNanda$4.283,234 rev

3y ago

MOUTHWATCHERS Dr Plotkas Soft Bristle Flossing Toothbrush Manual Soft Toothbrush for Adults Ultra Clean Good for Sensitive Teeth and Gums Variety 4 Pack Colors May Vary

MOUTHWATCHERS$14.127,015 rev

13y ago

MOUTHWATCHERS Soft Flossing Manual Toothbrush Adults Pack of 2 Assorted

MOUTHWATCHERS$8.8210,272 rev

13y ago

MOUTHWATCHERS Soft Flossing Manual Toothbrush Adults Ultra Clean Red

MOUTHWATCHERS$5.482,534 rev

16y ago

What buyers say about sofresh flossing toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel17%

“The bristles are soft”

Tooth Brightening13%

“having really white teeth”

Quality-Overall11%

“feels well made”

Cleansing9%

“Clean teeth”

Brush Quality9%

“Best brush ever”

Tooth Sensitivity8%

“it didn't hurt my sensitive gums”

Ease Of Cleaning6%

“It cleans really nicely”

Value For Money6%

“Good value”

Comfort-Overall3%

“Soft, Comfortable”

Durability3%

“feels durable”

What buyers complain about

Hard Feel23%

“a little harder than expected”

Size-Overall13%

“a too large”

Ease Of Cleaning9%

“I was afraid at first that they were too soft to clean”

Quality-Overall4%

“Not as good as the other ones”

Color3%

“The only thing I was disappointed because the color I got was orange and blue”

Ease Of Use3%

“very large is hard to get into the crevices of my teeth”

Stiffness3%

“Too soft and looses bristles quickly”

Value For Money3%

“It feels and looks expensive”

Advertised Vs Actual Product2%

“Looks are deceiving”

Durability2%

“last night I noticed it literally falling apart in my mouth”

Top return reasons

Size-Overall22%

Advertised Vs Actual Product18%

Hard Feel11%

Value For Money8%

Functionality-Overall5%

Material Quality4%

Color4%

Defective Material/Parts3%

Smell3%

Comfort-Overall2%

Common questions

Is sofresh flossing toothbrush profitable to sell on Amazon United States?: The niche generates $277K/yr across 6 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Skip it (37/100).
How competitive is the sofresh flossing toothbrush niche?: 2 brands and 32 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sofresh flossing toothbrush?: Top complaints mined from reviews: Hard Feel, Size-Overall, Ease Of Cleaning. The return rate is 0.3%.
When does demand for sofresh flossing toothbrush peak?: Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.
What does it cost to enter the sofresh flossing toothbrush niche?: Listings span $3.20–$14.12; the average listing price is $6.89 (sweet spot $15–$100). The average incumbent carries 4,286 reviews — the moat a new listing must climb.