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Sofresh Flossing Toothbrush

Fail

The top 5 brands take 100% of clicks, so Sofresh Flossing Toothbrush is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$277K/yr349K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
97%top-5 click share · 2 brands · 32 sellers

Flapen Score

Sofresh Flossing Toothbrush against its category

The dotted line is the Health & Household average. Past it, Sofresh Flossing Toothbrush is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sofresh Flossing Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Sofresh Flossing Toothbrush 349K times last year and spent an estimated $277K. All 2 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
11.5%
Market size, estimated
$277Ka year
Peak month
September3.1× the quietest month
Top search term
flossing toothbrush123K searches a year

02 · Price

A sale here is worth $6.89.

Listings sell for $6.89 on average, from $3.20 to $14.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At $6.89 that is $34K to $41K a year per listing.

Average price
$6.89under the $15 to $100 sweet spot
Price range
$3.20–$14.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
$34K–$41K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #393 within Toothbrushes & Accessories. It carries 4,286 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#393in Toothbrushes & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,286per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sofresh Flossing Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 216%
  • Open — no brand owns it (0%)

Demand

Sofresh Flossing Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Sofresh Flossing Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flossing toothbrush123K/yr
  • dr plotka toothbrush61K/yr
  • floss toothbrush29K/yr
  • flossing toothbrushes for adults25K/yr
  • mouthwatchers toothbrushes24K/yr
  • doctor plotkas toothbrush14K/yr
  • mouth watchers toothbrushes9K/yr
  • mouthwatchers flossing toothbrush7K/yr
  • dr. plotka toothbrush5K/yr
  • dr plotka5K/yr

Reviews and returns

What reviews say buyers love and hate about Sofresh Flossing Toothbrush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Hard Feel”
0.3%of orders come back
“a little harder than expected”
A buyer, on “Hard Feel”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sofresh Flossing Toothbrush questions

Answered from the same tracked data.