sodium percarbonate
Launch itA $1.1M/yr market growing +25.8% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$22.75avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 651K searches
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Great$5.14–$44.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,026.85avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sodium percarbonate is a $1.1M/yr Amazon United States market (651K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jul. Verdict: Launch it — 57/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
sodium percarbonate market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $683K–$910K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 2.5%
- Avg brand age
- 70 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
555
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
13%
- Terre Virtuelle47%
- SimpleNature11%
- 365 by Whole Foods Market9%
- Ecoxall7%
- MAXTITE6%
- Arm & Hammer6%
- Open — no brand owns it (3 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 2.0×
Top sodium percarbonate search terms
- sodium percarbonate320K/yr
- percarbonato de sodio128K/yr
- sodium percarbonate powder69K/yr
- percarbonato de sodio blanqueador38K/yr
- percarbonate15K/yr
- sodium percarbonate laundry15K/yr
- percarbonato15K/yr
- percabonato de sdio8K/yr
- pure sodium percarbonate6K/yr
- sodium percarbonate for cleaning9K/yr
Top sodium percarbonate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Terre Virtuelle Sodium Percarbonate Oxygen Bleach Powder & Laundry Booster Multi-Purpose Cleaner for Stain Removal Whitening Deodorizing Chlorine-Free (2LBS)
Terre Virtuelle$17.084.4★190 rev
Terre Virtuelle Sodium Percarbonate Oxygen Bleach Powder & Laundry Booster Multi-Purpose Cleaner for Stain Removal Whitening Deodorizing Chlorine-Free (10LB)
Terre Virtuelle$39.624.1★127 rev
365 by Whole Foods Market Oxygen Whitening Powder Color-Safe Bleach Alternative 32 Ounce
365 by Whole Foods Market$6.694.6★1,356 rev
SimpleNature Sodium Percarbonate (2 lbs) - Versatile Scent-Free Cleaner for Home Laundry and Decking - Pure Oxygen Bleach - Convenient Container with Scoop
SimpleNature$16.274.7★397 rev
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
Arm & Hammer$5.144.8★56,004 rev
Newest
by launch date
Monocure Miracle Cleaner - Multipurpose Oxygen Bleach Powder with Sodium Percarbonate - Detergent Cleaner for Bathroom Shower Floor Grout Upholstery Kitchen and Clothes Stain Remover
Monocure$10.4412 rev
Terre Virtuelle Sodium Percarbonate Oxygen Bleach Powder & Laundry Booster Multi-Purpose Cleaner for Stain Removal Whitening Deodorizing Chlorine-Free (10LB)
Terre Virtuelle$39.62127 rev
PuraMinz Sodium Percarbonate - 2 Pounds - Pure Oxygen Bleach Powder. Color Safe Stain & Grime Remover Multi-Use Cleaner for Home & Laundry - Packed in Durable Resealable Packaging.
PuraMinz$18.27391 rev
SimpleNature Sodium Percarbonate (2 lbs) - Versatile Scent-Free Cleaner for Home Laundry and Decking - Pure Oxygen Bleach - Convenient Container with Scoop
SimpleNature$16.27397 rev
SimpleNature Sodium Percarbonate (10 lbs) - Versatile Scent-Free Cleaner for Home Laundry and Decking - Pure Oxygen Bleach - Convenient Resealable Container
SimpleNature$41.65397 rev
Trending
90-day click momentumMonocure Miracle Cleaner - Multipurpose Oxygen Bleach Powder with Sodium Percarbonate - Detergent Cleaner for Bathroom Shower Floor Grout Upholstery Kitchen and Clothes Stain Remover
Monocure$10.444.8★
Terre Virtuelle Sodium Percarbonate Oxygen Bleach Powder & Laundry Booster Multi-Purpose Cleaner for Stain Removal Whitening Deodorizing Chlorine-Free (2LBS)
Terre Virtuelle$17.084.4★
Terre Virtuelle Sodium Percarbonate Oxygen Bleach Powder & Laundry Booster Multi-Purpose Cleaner for Stain Removal Whitening Deodorizing Chlorine-Free (10LB)
Terre Virtuelle$39.624.1★
Ecoxall Sodium Percarbonate 99.9% Pure Oxygen Bleach Powder Laundry Stain Remover Whitener and Detergent Booster Dishwasher Cleaner and Deodorizer 5 lbs (80 oz) Pack of 1
Ecoxall$29.854.5★
365 by Whole Foods Market Oxygen Whitening Powder Color-Safe Bleach Alternative 32 Ounce
365 by Whole Foods Market$6.694.6★
What buyers say about sodium percarbonate
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans great”
“Excellent Product”
“much cheaper”
“Help clean the laundry”
“smell great”
“Works well”
“Accurate description”
“Cleans”
“Easy to open”
“Best for brightening”
What buyers complain about
“Horrible smell”
“White residue”
“Hard to open”
“its NOT color-safe”
“I didn't like the price so much”
“The container seems small”
“every since then my washer will not drain like it should”
“spilled over in the box”
“Doesnt seem to be doing anything either”
“I don't see any special cleaning power”
Top return reasons
Common questions
- Is sodium percarbonate profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Launch it (57/100).
- How competitive is the sodium percarbonate niche?
- 9 brands and 555 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in sodium percarbonate?
- Top complaints mined from reviews: Smell, Stain Resistance, Ease Of Use. The return rate is 0.1%.
- When does demand for sodium percarbonate peak?
- Demand peaks in May–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the sodium percarbonate niche?
- Listings span $5.14–$44.48; the average listing price is $22.75 (sweet spot $15–$100). The average incumbent carries 5,027 reviews — the moat a new listing must climb.