sodium chloride powder
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Price range
Great$12.60–$24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good883.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$51K$51K/yr · 67K searches
According to Flapen's Amazon United States niche tracking, sodium chloride powder is a $51K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
sodium chloride powder market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $58K–$77K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 5.9%
- Avg brand age
- 69 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
10
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
4%
- BulkSupplements38%
- Vivion27%
- MS Finechem14%
- BAKERS CLUB EST 19916%
- Nutricost6%
- CryoKing5%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — -1.7% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 1.8×
Top sodium chloride powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bulk Sodium Chloride USP Pharmaceutical Grade - 1 kg (2.2 lb) - Purified Salt for Saline Diluent Solutions Electrolytes & Supplements - Additive Free NaCl
Vivion$24.954.7★25 rev
BulkSupplements.com Potassium Chloride Powder - Salt Substitute Potassium Salt - Gluten Free 200mg per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$22.354.6★3,279 rev
Sodium Chloride ACS Grade 99% High Purity Crystals 500 Grams (1.1 lb)
MS Finechem$16.444.5★73 rev
BulkSupplements.com Magnesium Malate Powder - Magnesium Supplements High Bioavailabilty - Unflavored & Gluten Free 2.5g per Serving 500g (1.1 lbs) (Pack of 1)
BulkSupplements$23.534.4★1,094 rev
Potassium Chloride Powder 2 Pound - Sodium Free Salt Substitute - Filler Free Easily Dissolves Unflavored - Mineral Electrolyte Hydration Fluid Balance - Source of Fruits Vegetables
BAKERS CLUB EST 1991$18.214.6★240 rev
Newest
by launch date
CryoKing Sodium Chloride Powder 99.9% Purity or Higher Nacl Fine Crystals for Laboratory use 500g/Bottle(1.1 lb.)
CryoKing$18.256 rev
Bulk Sodium Chloride USP Pharmaceutical Grade - 1 kg (2.2 lb) - Purified Salt for Saline Diluent Solutions Electrolytes & Supplements - Additive Free NaCl
Vivion$24.9525 rev
Potassium Chloride Powder 2 Pound - Sodium Free Salt Substitute - Filler Free Easily Dissolves Unflavored - Mineral Electrolyte Hydration Fluid Balance - Source of Fruits Vegetables
BAKERS CLUB EST 1991$18.21240 rev
Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free
Vitamatic$12.601,396 rev
BulkSupplements.com Magnesium Malate Powder - Magnesium Supplements High Bioavailabilty - Unflavored & Gluten Free 2.5g per Serving 500g (1.1 lbs) (Pack of 1)
BulkSupplements$23.531,094 rev
Trending
90-day click momentum
BulkSupplements.com Potassium Chloride Powder Salt Substitute Gluten Free 200mg per Serving 250g (8.8 oz) (1 Pack) Magnesium Content Included
BulkSupplements$16.294.6★
Bulk Sodium Chloride USP Pharmaceutical Grade - 1 kg (2.2 lb) - Purified Salt for Saline Diluent Solutions Electrolytes & Supplements - Additive Free NaCl
Vivion$24.954.7★
Potassium Chloride Powder 2 Pound - Sodium Free Salt Substitute - Filler Free Easily Dissolves Unflavored - Mineral Electrolyte Hydration Fluid Balance - Source of Fruits Vegetables
BAKERS CLUB EST 1991$18.214.6★
Sodium Chloride ACS Grade 99% High Purity Crystals 500 Grams (1.1 lb)
MS Finechem$16.444.5★
Nutricost Potassium Chloride Powder 1kg - Gluten Free Non-GMO
Nutricost$23.694.5★
What buyers say about sodium chloride powder
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is consistent”
“Good value”
“way healthier than salt”
“As expected”
“This magnesium malate powder seems good”
“Dissolves well”
“Clean ingredients, no hidden fillers, and it saves me so much money”
“Easy to take”
“Tastes okay”
“the flavor is a lot milder than the Potassium Chloride powder that I purchased in the supplement department at the health food grocery store”
What buyers complain about
“This is not pure Magnesium Malate”
“I don't think the product information included that info”
“Doesnt work”
“The bag is a bit oversized making it a bit awkward to use”
“Magnesium Oxide is cheapest”
“Nasty taste”
“caused diarrhea”
“not absorbed well one”
“Full ingredient list not disclosed”
“not one size fits all”
Top return reasons
Common questions
- Is sodium chloride powder profitable to sell on Amazon United States?
- The niche generates $51K/yr across 12 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the sodium chloride powder niche?
- 8 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in sodium chloride powder?
- Top complaints mined from reviews: Magnesium, Advertised Vs Actual Product, Functionality-Overall. The return rate is 0.1%.
- When does demand for sodium chloride powder peak?
- Demand peaks in Aug–Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the sodium chloride powder niche?
- Listings span $12.60–$24.95; the average listing price is $19.30 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.