sodium chloride
Worth a lookShows low returns (0.3%), but soft demand (-3.1% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Price range
Good$10.04–$24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,197.23avg incumbent reviews — the moat a new listing must climb
Market size
Good$425K$425K/yr · 253K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sodium chloride is a $425K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
sodium chloride market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $397K–$477K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 4.8%
- Avg brand age
- 69 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 flat
Sellers
32
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
20%
- Vitamatic38%
- P Puregen Labs11%
- Vivion10%
- Safrel8%
- Heivy8%
- CP CITRAGEN PHARMACEUTICALS, INC.6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top sodium chloride search terms
- sodium chloride152K/yr
- sodium chloride tablets61K/yr
- sodium chloride tablets 1 gm21K/yr
- cloruro de sodio11K/yr
- chloride8K/yr
Top sodium chloride products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free
Vitamatic$12.654.7★1,353 rev
Puregen Labs Sodium Chloride Tablets 1 gm (1000 mg) USP | (15.4gr.) | 100 Count | Normal Salt Tablets | Electrolytes Replenisher Hydration Drink
P Puregen Labs$10.044.5★416 rev
Bulk Sodium Chloride USP Pharmaceutical Grade - 1 kg (2.2 lb) - Purified Salt for Saline Diluent Solutions Electrolytes & Supplements - Additive Free NaCl
Vivion$24.954.7★23 rev
Safrel Sodium Chloride Tablets 1 gm USP | Normal Salt Tablets | (15.4gr.) | Electrolytes Replenisher Hydration Drink (300 Count (Pack of 1))
Safrel$13.034.6★1,889 rev
Heivy Sodium Chloride Tablets 1000mg - Pure Salt Tablets 365 Tablets Sodium Chloride Non-GMO - Electrolyte Balance and Hydration Support Electrolytes Replenisher Hydration Drink
Heivy$10.614.6★714 rev
Newest
by launch dateBulk Sodium Chloride USP Pharmaceutical Grade - 1 kg (2.2 lb) - Purified Salt for Saline Diluent Solutions Electrolytes & Supplements - Additive Free NaCl
Vivion$24.9523 rev
CryoKing 0.9% Normal Saline Solution Sterile Sodium Chloride Solution Ready-to-Use Saline Buffer for Lab Research Only 500mL
CryoKing$16.34496 rev
Heivy Sodium Chloride Tablets 1000mg - Pure Salt Tablets 365 Tablets Sodium Chloride Non-GMO - Electrolyte Balance and Hydration Support Electrolytes Replenisher Hydration Drink
Heivy$10.61714 rev
Vitamatic Sodium Chloride 1000mg 365 Tablets -2 Bottles Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free
Vitamatic$19.27158 rev
Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free
Vitamatic$12.651,353 rev
Trending
90-day click momentumBulk Sodium Chloride USP Pharmaceutical Grade - 1 kg (2.2 lb) - Purified Salt for Saline Diluent Solutions Electrolytes & Supplements - Additive Free NaCl
Vivion$24.954.7★
Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free
Vitamatic$12.654.7★
CryoKing 0.9% Normal Saline Solution Sterile Sodium Chloride Solution Ready-to-Use Saline Buffer for Lab Research Only 500mL
CryoKing$16.344.6★
Puregen Labs Sodium Chloride Tablets 1 gm (1000 mg) USP | (15.4gr.) | 100 Count | Normal Salt Tablets | Electrolytes Replenisher Hydration Drink
P Puregen Labs$10.044.5★
Sodium Chloride Tablets 1 gm USP Normal Salt Tablets - 300 Tablets (1 Pack of 300 Tablets) by CitraGen Pharmaceuticals Inc.
CP CITRAGEN PHARMACEUTICALS, INC.$16.014.7★
What buyers say about sodium chloride
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“The quality is consistent”
“these are pure salt tablets”
“As advertised”
“Does the job”
“Easy to use”
“are not hard to swallow”
“And potassium is good for you”
“Help keeps me hydrated”
“dissolve fast”
What buyers complain about
“plain salt”
“not one size fits all”
“CANNOT GET IT OPEN”
“did not mention that many people cannot handle this amount of sodium chloride in one dose”
“so it can irritate your stomach”
“This brand tastes not quite as good as other brands”
“Misleading label”
“its hard to swallow”
“Did not help with low blood pressure”
“The website item description does not list Magnesium Hydroxide Carbonate as an ingredient”
Top return reasons
Common questions
- Is sodium chloride profitable to sell on Amazon United States?
- The niche generates $425K/yr across 13 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the sodium chloride niche?
- 12 brands and 32 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in sodium chloride?
- Top complaints mined from reviews: Salt Content, Size-Overall, Ease Of Use. The return rate is 0.3%.
- When does demand for sodium chloride peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the sodium chloride niche?
- Listings span $10.04–$24.95; the average listing price is $15.89 (sweet spot $15–$100). The average incumbent carries 1,197 reviews — the moat a new listing must climb.