sodium butyrate
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$33.06avg listing price — sweet spot $15–$100
Price range
Incredible$17.28–$72.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,346.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$259K$259K/yr · 77K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sodium butyrate is a $259K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
sodium butyrate market data
- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- $264K–$331K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 1.0%
- Avg brand age
- 78 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- BodyBio65%
- Nutricost15%
- ForestVibe9%
- LongJuvity Labs8%
- Humming Herbs4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top sodium butyrate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support
BodyBio$35.834.3★2,880 rev
Nutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle
Nutricost$17.284.3★54 rev
BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support
BodyBio$26.334.3★2,880 rev
ForestVibe Sodium Butyrate Supplement 1200mg Yielding 960mg Butyric Acid 120 Vegan Capsules 2 Month Supply Non-GMO & Gluten Free Postbiotic Supplement
ForestVibe$22.874.6★65 rev
LongJuvity Labs Sodium Butyrate Supplement 300mg Microencapsulated Butyrate Capsules Extended Release Delivery Technology Gut Health Support 120 Capsules
LongJuvity Labs$31.884.5★369 rev
Newest
by launch dateNutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle
Nutricost$17.2854 rev
ForestVibe Sodium Butyrate Supplement 1200mg Yielding 960mg Butyric Acid 120 Vegan Capsules 2 Month Supply Non-GMO & Gluten Free Postbiotic Supplement
ForestVibe$22.8765 rev
Humming Herbs Sodium Butyrate+ Capsules 4-in-1 Digestive Support with L-Glutamine + Prebiotic Inulin + Probiotic Blend (10 Billion CFU) 120 Vegetarian Capsules
Humming Herbs$24.4370 rev
LongJuvity Labs Sodium Butyrate Supplement 300mg Microencapsulated Butyrate Capsules Extended Release Delivery Technology Gut Health Support 120 Capsules
LongJuvity Labs$31.88369 rev
BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support
BodyBio$26.332,880 rev
Trending
90-day click momentumNutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle
Nutricost$17.284.3★
ForestVibe Sodium Butyrate Supplement 1200mg Yielding 960mg Butyric Acid 120 Vegan Capsules 2 Month Supply Non-GMO & Gluten Free Postbiotic Supplement
ForestVibe$22.874.6★
BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support
BodyBio$26.334.3★
BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support
BodyBio$72.834.3★
BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support
BodyBio$35.834.3★
What buyers say about sodium butyrate
What buyers praise and complain about, mined from review topics.What buyers love
“One thing this formula does well is clarity”
“Standardized Quality and Easy to Digest,”
“works as advertised”
“Price point: very affordable”
“Best for stomach issues”
“This is a new addition to my supplements regimen that has made a monumental difference”
“I feel it Has helped my overall G. I health”
“Nutricost is a good mid-range supplement maker”
“It does not feel harsh or cause urgency like some other digestive supplements”
“its been effective”
What buyers complain about
“release the pungent odor”
“Ordered the more expensive brand again”
“the problem I have is that multiple capsules were BROKEN when they arrived so the whole bottle stunk horribly”
“Poor quality- multiple broken capsules”
“I take many supplements so it's hard to tell if this is working or not”
“The product is as expected with one glaring exception”
“The item is not new”
“though certainly not the biggest Ive encountered”
“I still had occasional gas”
“THIS BRAND DIDNT WORK”
Top return reasons
Common questions
- Is sodium butyrate profitable to sell on Amazon United States?
- The niche generates $259K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the sodium butyrate niche?
- 5 brands and 10 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sodium butyrate?
- Top complaints mined from reviews: Smell, Value For Money, Dosage. The return rate is 0.0%.
- When does demand for sodium butyrate peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the sodium butyrate niche?
- Listings span $17.28–$72.83; the average listing price is $33.06 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.