Is sodium bicarbonate profitable to sell on Amazon United States?

The niche generates $316K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (46/100).

How competitive is the sodium bicarbonate niche?

6 brands and 20 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in sodium bicarbonate?

Top complaints mined from reviews: Value For Money, Solubility, Taste-Overall. The return rate is 0.0%.

When does demand for sodium bicarbonate peak?

Demand peaks in Jul–Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the sodium bicarbonate niche?

Listings span $9.92–$38.20; the average listing price is $21.23 (sweet spot $15–$100). The average incumbent carries 993 reviews — the moat a new listing must climb.

sodium bicarbonate

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.23

avg listing price — sweet spot $15–$100

Price range

Great$9.92–$38.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good993.38

avg incumbent reviews — the moat a new listing must climb

Market size

Good$316K

$316K/yr · 103K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, sodium bicarbonate is a $316K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

sodium bicarbonate market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $265K–$318K; units × avg price
Conversion rate: 14.4%
Avg BSR: #143
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.1%
Avg brand age: 91 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

P Puregen Labs48%
Kidney Restore21%
Nutricost11%
CP CITRAGEN PHARMACEUTICALS, INC.11%
Rising5%
Graxcell4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.

Peak months: Jul, Oct · busiest ÷ quietest = 2.0×

Open Trend

Top sodium bicarbonate search terms

sodium bicarbonate 650 mg tablets44K/yr -23.0%15.6% conv.
sodium bicarbonate tablets26K/yr -2.9%9.6% conv.
sodium bicarbonate capsules10K/yr +0.4%7.7% conv.
sodium bicarb5K/yr +5.9%6.3% conv.
sodium bicarbonate 650 mg7K/yr -8.0%12.6% conv.
sodium bicarbonate pills5K/yr +8.5%10.7% conv.
sodium bicarbonate supplement2K/yr -35.3%5.7% conv.
pastillas de bicarbonato de sodio4K/yr -82.1%4.6% conv.

All search terms

Top sodium bicarbonate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach

P Puregen Labs$10.104.6★474 rev

Nutricost Sodium Bicarbonate (2 500mg) 120 Capsules - GMO-Free Gluten Free Vegan 60 Servings

Nutricost$9.924.6★259 rev

Sodium Bicarbonate Tablets USP 650 mg (10 Grains) for Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach 1000 Tablets per Bottle by CitraGen Pharmaceuticals Inc

CP CITRAGEN PHARMACEUTICALS, INC.$17.054.7★4,244 rev

Sodium Bicarbonate 650mg Capsules Delayed Release for Supporting Normal Kidney Function & Kidney Health Supplement. Sodium Bicarbonate Designed for Kidney Support Acid Relief Alkalinity 120 Pills

Kidney Restore$38.204.7★846 rev

Organic Sodium Bicarbonate Alkaline 650 mg Capsules - Enhanced Kidney Support Stomach Acid Neutralizer with Alkalizing Superfoods Immune & Sports Performance Aid Fast-Acting Antacid 120 Caps

Kidney Restore$28.384.7★320 rev

Newest

by launch date

Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach

P Puregen Labs$10.10474 rev

9mo ago

Nutricost Sodium Bicarbonate (2 500mg) 120 Capsules - GMO-Free Gluten Free Vegan 60 Servings

Nutricost$9.92259 rev

1y ago

Organic Sodium Bicarbonate Alkaline 650 mg Capsules - Enhanced Kidney Support Stomach Acid Neutralizer with Alkalizing Superfoods Immune & Sports Performance Aid Fast-Acting Antacid 120 Caps

Kidney Restore$28.38320 rev

2y ago

Sodium Bicarbonate 650mg Capsules Delayed Release for Supporting Normal Kidney Function & Kidney Health Supplement. Sodium Bicarbonate Designed for Kidney Support Acid Relief Alkalinity 120 Pills

Kidney Restore$38.20846 rev

3y ago

Sodium Bicarbonate 650 Mg Tablets - Delayed Release for Normal Kidney Function - Baking Soda Tablets Sodium Pills Bicarbonato De Sodio para Tomar Bicarbonate of Soda - 30 Capsules

Kidney Restore$14.79846 rev

3y ago

What buyers say about sodium bicarbonate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Premium quality and fast results”

Value For Money14%

“Good value”

Advertised Vs Actual Product11%

“As Advertised”

Acid Regulator/Stomach Ache Relief10%

“Helps with acid”

Regulates Digestion7%

“Digestive aid”

Ease Of Use7%

“convenient to have on hand”

Efficiency6%

“Works well”

Durability3%

“They dont fall apart or crumble like other brands”

Dosage3%

“This product, dosage, pricing appears to be a competitive product”

Joint Pain2%

“Helps lessen leg cramps”

What buyers complain about

Value For Money17%

“Waste of money”

Solubility14%

“Dissolved poorly in water”

Taste-Overall8%

“I don't have to drink baking soda which is just a horrible taste”

Ease Of Chewing/Swallowing7%

“Really have to take through mouth”

Acid Regulator/Stomach Ache Relief6%

“Upset my stomach more than it helped”

Regulates Digestion4%

“Now that they cause often stomach cancer”

Size-Overall4%

“Giant bottle”

Side Effects4%

“Heartburn and your turning to”

Functionality-Overall3%

“Barely does the job”

Stress/Anxiety3%

“After taking this product for a few days I noticed I was feeling more anxious”

Top return reasons

Functionality-Overall67%

Solubility17%

Dosage17%

Common questions

Is sodium bicarbonate profitable to sell on Amazon United States?: The niche generates $316K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (46/100).
How competitive is the sodium bicarbonate niche?: 6 brands and 20 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in sodium bicarbonate?: Top complaints mined from reviews: Value For Money, Solubility, Taste-Overall. The return rate is 0.0%.
When does demand for sodium bicarbonate peak?: Demand peaks in Jul–Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the sodium bicarbonate niche?: Listings span $9.92–$38.20; the average listing price is $21.23 (sweet spot $15–$100). The average incumbent carries 993 reviews — the moat a new listing must climb.