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Sodium

Fail

Shoppers spend an estimated $58K a year here, so Sodium is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$58K/yr66K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
67%top-5 click share · 11 brands · 15 sellers

Flapen Score

Sodium against its category

The dotted line is the Health & Household average. Past it, Sodium is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sodium market on Amazon at a glance

Shoppers on Amazon United States searched for Sodium 66K times last year and spent an estimated $58K. The top 5 brands take 78% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
4.5%
Market size, estimated
$58Ka year
Peak month
September3.9× the quietest month
Top search term
sodium40K searches a year

02 · Price

A sale here is worth $19.59.

Listings sell for $19.59 on average, from $7.04 to $38.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.59 that is $2K to $5K a year per listing.

Average price
$19.59inside the $15 to $100 sweet spot
Price range
$7.04–$38.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #229 within Electrolyte Replacements. It carries 1,027 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
5.3%
Average rank
#229in Electrolyte Replacements
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,027per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Sodium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • Brand 134%
  • Brand 217%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 17%)

Demand

Sodium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.9×

Search terms

Top Sodium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sodium40K/yr
  • sodium supplement14K/yr
  • sodio5K/yr
  • sodium supplements for low sodium4K/yr
  • tablets to increase sodium levels3K/yr

Reviews and returns

What reviews say buyers love and hate about Sodium

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
26%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too Salty”
A buyer, on “Salt Content”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sodium questions

Answered from the same tracked data.