Sodium
FailShoppers spend an estimated $58K a year here, so Sodium is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $58K/yr66K searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 15 sellers
Flapen Score
Sodium against its category
The dotted line is the Health & Household average. Past it, Sodium is stronger. Inside it, weaker.
Market
The Sodium market on Amazon at a glance
Shoppers on Amazon United States searched for Sodium 66K times last year and spent an estimated $58K. The top 5 brands take 78% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $58Ka year
- Peak month
- September3.9× the quietest month
- Top search term
- sodium40K searches a year
02 · Price
A sale here is worth $19.59.
Listings sell for $19.59 on average, from $7.04 to $38.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.59 that is $2K to $5K a year per listing.
- Average price
- $19.59inside the $15 to $100 sweet spot
- Price range
- $7.04–$38.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #229 within Electrolyte Replacements. It carries 1,027 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 5.3%
- Average rank
- #229in Electrolyte Replacements
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,027per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Sodium products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
15
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
17%
- Brand 134%
- Brand 217%
- Brand 312%
- Brand 49%
- Brand 57%
- Brand 65%
- Open — no brand owns it (5 brands, 17%)
Demand
Sodium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 3.9×
Search terms
Top Sodium search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sodium40K/yr
- sodium supplement14K/yr
- sodio5K/yr
- sodium supplements for low sodium4K/yr
- tablets to increase sodium levels3K/yr
Reviews and returns
What reviews say buyers love and hate about Sodium
We read the reviews and the return reasons for every product selling here.
“Too Salty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sodium questions
Answered from the same tracked data.









