sodium
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Price range
Great$7.04–$38.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,027.23avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 66K searches
According to Flapen's Amazon United States niche tracking, sodium is a $58K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
sodium market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $59K–$78K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 77%
- Out of stock
- 5.3%
- Avg brand age
- 72 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
15
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
17%
- Vitamatic34%
- Vitassium17%
- Nutricost12%
- SmarterVitamins9%
- Generic7%
- Venture Pal5%
- Open — no brand owns it (5 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 3.9×
Top sodium search terms
- sodium40K/yr
- sodium supplement14K/yr
- sodio5K/yr
- sodium supplements for low sodium4K/yr
- tablets to increase sodium levels3K/yr
Top sodium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free
Vitamatic$12.654.7★1,353 rev
Vitassium Extra Strength Electrolyte Capsules 750mg of Sodium for The Management of POTS and High Sodium Diets Unflavored 100 Salt Pills (Size 00)
Vitassium$29.344.7★620 rev
Smarter Electrolyte Capsules Salt Pills with 1000mg Sodium 500mg Potassium 70mg Magnesium Keto/Fasting & Workout Hydration Support Zero Sugar 30 Servings
SmarterVitamins$34.244.6★26 rev
Sodium Metal 24 Grams 99.8% Purity | High-Purity Sodium Metal Chunk in Mineral Oil
Generic$38.654.5★36 rev
Nutricost Sodium Chloride 1000mg 240 Tablets - Salt Tablets Non-GMO Gluten Free
Nutricost$14.814.5★424 rev
Newest
by launch date
Venture Pal High Sodium Sugar-Free Electrolyte Powder Packets - Hydration Packets with Sodium Potassium & Magnesium | Zero Calories | Keto Vegan and Paleo Friendly | 16 Sticks
Venture Pal$9.762,441 rev
Heivy Sodium Chloride Tablets 1000mg - Pure Salt Tablets 365 Tablets Sodium Chloride Non-GMO - Electrolyte Balance and Hydration Support Electrolytes Replenisher Hydration Drink
Heivy$10.61714 rev
Sodium Metal 24 Grams 99.8% Purity | High-Purity Sodium Metal Chunk in Mineral Oil
Generic$38.6536 rev
Smarter Electrolyte Capsules Salt Pills with 1000mg Sodium 500mg Potassium 70mg Magnesium Keto/Fasting & Workout Hydration Support Zero Sugar 30 Servings
SmarterVitamins$34.2426 rev
Vitassium Extra Strength Electrolyte Capsules 750mg of Sodium for The Management of POTS and High Sodium Diets Unflavored 100 Salt Pills (Size 00)
Vitassium$29.34620 rev
Trending
90-day click momentumSmarter Electrolyte Capsules Salt Pills with 1000mg Sodium 500mg Potassium 70mg Magnesium Keto/Fasting & Workout Hydration Support Zero Sugar 30 Servings
SmarterVitamins$34.244.6★
NewVue Sodium Chloride 1000mg 200 Tablets - Salt Tablets Non-GMO Gluten Free
NewVue$7.044.7★
Venture Pal High Sodium Sugar-Free Electrolyte Powder Packets - Hydration Packets with Sodium Potassium & Magnesium | Zero Calories | Keto Vegan and Paleo Friendly | 16 Sticks
Venture Pal$9.764.3★
Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free
Vitamatic$12.654.7★
BulkSupplements.com Sodium Citrate Powder - Sodium Citrate Food Grade Emulsifier Flavor Enhancer - Gluten Free 3g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$23.534.6★
What buyers say about sodium
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“I got it because it had good reviews”
“Good salt tablets”
“As advertised”
“Tasteless, easy to swallow”
“Helps in hydration”
“Does the job”
“Flavors are good”
“Convenient”
“they were very chewable”
What buyers complain about
“Too Salty”
“taste gross”
“rather hard on the stomach”
“Cant swallow”
“Constantly dizzy, headaches, lethargy, feeling awful - I pinched my skin and it didnt move back - it was getting that serious”
“For something with no sugar that are overly sweet I would not recommend”
“Artificial chemical taste”
“Too big”
“I literally have to force myself to take ONE kz they are nasty”
“It didn't hold up to what I wanted it to do”
Top return reasons
Common questions
- Is sodium profitable to sell on Amazon United States?
- The niche generates $58K/yr across 13 tracked products. 90-day search growth is +10.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the sodium niche?
- 11 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in sodium?
- Top complaints mined from reviews: Salt Content, Taste-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- When does demand for sodium peak?
- Demand peaks in Sep; the busiest month runs 3.9× the quietest.
- What does it cost to enter the sodium niche?
- Listings span $7.04–$38.65; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.