sobriety coin
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.29avg listing price — sweet spot $15–$100
Review moat
Good540.24avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.94–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$244K$244K/yr · 509K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sobriety coin is a $244K/yr Amazon United States market (509K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
sobriety coin market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $244K–$326K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.8%
- Avg brand age
- 46 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
15
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
15%
- The Token Shop32%
- IELCJJ16%
- MilestoneMint11%
- Siifert11%
- Bright Star Press10%
- LParkin5%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sobriety coin search terms
- sobriety coin73K/yr
- 1 year sobriety coin55K/yr
- aa coins52K/yr
- sobriety chips50K/yr
- aa chips39K/yr
- one year sobriety coin28K/yr
- 1 year aa coin22K/yr
- aa medallions26K/yr
- sobriety coins22K/yr
- 1 year sober coin17K/yr
Top sobriety coin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black AA Coin Holder Keychain for Sobriety Chip Medallions Recovery Tokens
The Token Shop$6.944.6★2,192 rev
IELCJJ Premium Leather Coin Holder - Handmade Sobriety AA Coins Chip Keychain - Displays Both Sides of Sober Token Medallion Pet Challenge Coin - Black Waterproof Scratchproof Soft PVC Key Ring
IELCJJ$9.894.7★457 rev
SET of 12 Recovery AA Medallion / Coins BSP 24hr-11mo Commemorative
Bright Star Press$11.744.6★1,808 rev
Siifert 12 Pcs Aa Chips and Medallions Sobriety Recovery Monthly Chips 24hr Newcomer 1-11 Months Aa Tokens Medallion (Classic)
Siifert$13.334.8★83 rev
MilestoneMint 1 Year Sobriety Coin Tree of Life AA Coins and Medallions
MilestoneMint$21.954.9★1,316 rev
Newest
by launch date
Yin Yang Balance Sobriety Coin - to Thine Own Self Be True Wolf AA Coins - Addiction Recovery AA Chips and Medallions - Celebrate 1-65 Sober Living Clean Alcoholics Anonymous Gifts for Men Women
IELCJJ$20.5035 rev
Golden Flow Sand 1 Year Sobriety Coin - Lunar Guardian Recovery AA Coins - Mountain Addiction Sober AA Chips and Medallions - Celebrate Living Clean Alcoholics Anonymous Token Gifts for Men Women
IELCJJ$20.5639 rev
Blueweenly 14 Pcs Aa Sobriety Coins Set - 24 Hour Newcomer & 1-11 Month Recovery Chips Sober Anniversary Tokens Bulk Sobriety Gifts for Men and Women(Tree)
Blueweenly$26.5666 rev
Blueweenly 14 Pcs Aa Sobriety Coins Set - 24 Hour Newcomer & 1-11 Month Recovery Chips Sober Anniversary Tokens Bulk Sobriety Gifts for Men and Women(Phoenix)
Blueweenly$26.8566 rev
Vitalway Victory Path 1 Year Sobriety Coin One Year AA Recovery Chips
Vitalway$10.16247 rev
Trending
90-day click momentumIELCJJ Premium Leather Coin Holder - Handmade Sobriety AA Coins Chip Keychain - Displays Both Sides of Sober Token Medallion Pet Challenge Coin - Black Waterproof Scratchproof Soft PVC Key Ring
IELCJJ$9.894.7★
Yin Yang Balance Sobriety Coin - to Thine Own Self Be True Wolf AA Coins - Addiction Recovery AA Chips and Medallions - Celebrate 1-65 Sober Living Clean Alcoholics Anonymous Gifts for Men Women
IELCJJ$20.504.9★
Golden Flow Sand 1 Year Sobriety Coin - Lunar Guardian Recovery AA Coins - Mountain Addiction Sober AA Chips and Medallions - Celebrate Living Clean Alcoholics Anonymous Token Gifts for Men Women
IELCJJ$20.564.7★
Black AA Coin Holder Keychain for Sobriety Chip Medallions Recovery Tokens
The Token Shop$6.944.6★
Vitalway Victory Path 1 Year Sobriety Coin One Year AA Recovery Chips
Vitalway$10.164.8★
What buyers say about sobriety coin
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful quality”
“Exactly as described”
“bright colors”
“A nice gift”
“Reasonable price”
“Perfect fit”
“Well crafted”
“Plus, it is in genuine leather, giving it durability as well as a bit more class”
“Keep it simple”
“It is very durable”
What buyers complain about
“Very low quality”
“Too large”
“It's kind of pricey byt it's real leather”
“This was more expensive”
“Was great at first then started ripping and getting cloudy”
“The stamp is different”
“Snap opens too easily causing loss of coin”
“Will stretch out”
“I think I may have gotten a used product- the protective wrapping was off”
“It was not sturdy enough”
Top return reasons
Common questions
- Is sobriety coin profitable to sell on Amazon United States?
- The niche generates $244K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the sobriety coin niche?
- 11 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in sobriety coin?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Leather Quality. The return rate is 0.8%.
- When does demand for sobriety coin peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sobriety coin niche?
- Listings span $6.94–$26.95; the average listing price is $16.29 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.