Soap Pads
FailThe top 5 brands take 98% of clicks, so Soap Pads is a Fail.
- Flapen Score
- 33 / 100Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 4933
- Market size
- $54K/yr42K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 91%top-5 click share · 6 brands · 137 sellers
Flapen Score
Soap Pads against its category
The dotted line is the Health & Household average. Past it, Soap Pads is stronger. Inside it, weaker.
Market
The Soap Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Soap Pads 42K times last year and spent an estimated $54K. The top 5 brands take 98% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 17.6% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 17.6%
- Market size, estimated
- $54Ka year
- Top search term
- steel wool soap pads21K searches a year
02 · Price
A sale here is worth $7.34.
Listings sell for $7.34 on average, from $2.32 to $19.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $7.34 that is $4K to $6K a year per listing.
- Average price
- $7.34under the $15 to $100 sweet spot
- Price range
- $2.32–$19.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Scouring Pads & Sticks. It carries 4,538 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #211in Scouring Pads & Sticks
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 4,538per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Soap Pads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
S.O.S Steel Wool Soap Pads 18 Count
- Price
- $5.21
- Rating
- 4.8/5
- Reviews
- 11,188
- Age
- 11y ago

Amazon Basics Steel Wool Soap Pads Reusable Cuts Grease and Removes Rust 10 Count Pack of 1
- Price
- $2.32
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 1mo ago

S.O.S Steel Wool Soap Pads Lemon Fresh 10 Count
- Price
- $4.16
- Rating
- 4.8/5
- Reviews
- 11,188
- Age
- 18y ago

SCRUBIT 20 Pack Steel Wool Soap Pads - Metal Scouring Cleaning Pads for Dishes Pots Pans and Ovens - Pre-Soaped for Easy Cleaning of Tough Kitchen Grease and Oil
- Price
- $13.56
- Rating
- 4.6/5
- Reviews
- 2,487
- Age
- 7y ago

SteadMax 20 Pack Steel Wool Soap Pads Pre-Soaped Metal Scouring Pads for Easy Cleaning of Dishes Pans Ovens and Pots
- Price
- $7.24
- Rating
- 4.3/5
- Reviews
- 552
- Age
- 3y ago
Trending
estimated 90-day click momentum
Amazon Basics Steel Wool Soap Pads Reusable Cuts Grease and Removes Rust 10 Count Pack of 1
- Price
- $2.32
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 1mo ago

S.O.S Steel Wool Soap Pads 18 Count
- Price
- $5.21
- Rating
- 4.8/5
- Reviews
- 11,188
- Age
- 11y ago

Brillo Heavy Duty Steel Wool Soap Pads Original Red Scent 10-Count
- Price
- $8.40
- Rating
- 4.6/5
- Reviews
- 1,213
- Age
- 9y ago

Brillo Steel Wool Soap Pads Long Lasting Original Red Scent Cleaning (10 Count Pack of 1)
- Price
- $2.50
- Rating
- 4.6/5
- Reviews
- 1,088
- Age
- 15y ago

S.O.S Steel Wool Soap Pads 10 Count
- Price
- $3.29
- Rating
- 4.8/5
- Reviews
- 11,188
- Age
- 19y ago
Newest
by launch date
Amazon Basics Steel Wool Soap Pads Reusable Cuts Grease and Removes Rust 10 Count Pack of 1
- Price
- $2.32
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 1mo ago

SteadMax 20 Pack Steel Wool Soap Pads Pre-Soaped Metal Scouring Pads for Easy Cleaning of Dishes Pans Ovens and Pots
- Price
- $7.24
- Rating
- 4.3/5
- Reviews
- 552
- Age
- 3y ago

SCRUBIT 20 Pack Steel Wool Soap Pads - Metal Scouring Cleaning Pads for Dishes Pots Pans and Ovens - Pre-Soaped for Easy Cleaning of Tough Kitchen Grease and Oil
- Price
- $13.56
- Rating
- 4.6/5
- Reviews
- 2,487
- Age
- 7y ago

S.O.S 98014 Steel Wool Soap Pad (50 Count)
- Price
- $19.36
- Rating
- 4.6/5
- Reviews
- 1,484
- Age
- 8y ago

Brillo Heavy Duty Steel Wool Soap Pads Original Red Scent 10-Count
- Price
- $8.40
- Rating
- 4.6/5
- Reviews
- 1,213
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
137
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- S.O.S49%
- Amazon Basics34%
- SCRUBIT8%
- Brillo5%
- SteadMax4%
- Scotch-Brite2%
Demand
Soap Pads search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Soap Pads
We read the reviews and the return reasons for every product selling here.
“Rust”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soap Pads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









