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Soap Pads

Fail

The top 5 brands take 98% of clicks, so Soap Pads is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$54K/yr42K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
91%top-5 click share · 6 brands · 137 sellers

Flapen Score

Soap Pads against its category

The dotted line is the Health & Household average. Past it, Soap Pads is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Soap Pads 42K times last year and spent an estimated $54K. The top 5 brands take 98% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
17.6%
Market size, estimated
$54Ka year
Top search term
steel wool soap pads21K searches a year

02 · Price

A sale here is worth $7.34.

Listings sell for $7.34 on average, from $2.32 to $19.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $7.34 that is $4K to $6K a year per listing.

Average price
$7.34under the $15 to $100 sweet spot
Price range
$2.32–$19.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Scouring Pads & Sticks. It carries 4,538 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#211in Scouring Pads & Sticks
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,538per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Soap Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

137

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 234%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 62%

Demand

Soap Pads search demand

Weekly searches over the year. Pick a range.

1K600Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Soap Pads

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
14%of negative reviews mention “Rusts/Corrodes”
0.1%of orders come back
“Rust”
A buyer, on “Rusts/Corrodes”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Soap Pads questions

Answered from the same tracked data.