Soap Nuts
FailThe top 5 brands take 94% of clicks, so Soap Nuts is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $83K/yr118K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 10 sellers
Flapen Score
Soap Nuts against its category
The dotted line is the Health & Household average. Past it, Soap Nuts is stronger. Inside it, weaker.
Market
The Soap Nuts market on Amazon at a glance
Shoppers on Amazon United States searched for Soap Nuts 118K times last year and spent an estimated $83K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $83Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- soap nuts49K searches a year
02 · Price
A sale here is worth $21.26.
Listings sell for $21.26 on average, from $6.25 to $54.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.26 that is $2K to $5K a year per listing.
- Average price
- $21.26inside the $15 to $100 sweet spot
- Price range
- $6.25–$54.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,603 within Laundry. It carries 368 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #1,603in Laundry
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 368per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Soap Nuts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cure With Pure Organic Soap Nuts Deseeded 1lb/450g With 1 Wash Bag Approx 180 Loads Eco-friendly Soap Nuts Laundry Detergent Chemical & Fragrance-free Organic Soap Berries Non-toxic Laundry Detergent
- Price
- $21.88
- Rating
- 4.2/5
- Reviews
- 461
- Age
- 3y ago

NaturOli Soap Nuts/Soap Berries - 1-Lbs organic (240 loads) + 18X Travel Bottle! Select Seedless - 1 Wash Bag 8-pg info Tote Bag. Organic Laundry Soap
- Price
- $23.92
- Rating
- 4.5/5
- Reviews
- 1,479
- Age
- 17y ago

Cure wid Pure Organic Soap Nuts Deseeded 8oz/225g with 1 Wash Bag Approx 90 Loads Eco-friendly Soap Nuts Laundry Detergent Chemical &Fragrance-free Organic Soap Berries Non-toxic Laundry Detergent
- Price
- $14.22
- Rating
- 4.2/5
- Reviews
- 461
- Age
- 2y ago

CARMEL ORGANICS Soapnut/Reetha Whole 12 Ounce | Pure Reetha Pods | Natural Hair Cleanser & Conditioner | Chemical-Free & Eco-Friendly No Added Preservatives
- Price
- $9.99
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

Soap Nuts Organic Berries for Laundry 330 Loads 2.2 Lbs Bulk Bag of Soap Nuts Unscented Soapberries are Natures Alternative Detergent with Burlap Backpack - Eco-Friendly Soapnuts Help Clean Living
- Price
- $36.50
- Rating
- 4.2/5
- Reviews
- 347
- Age
- 5y ago
Trending
estimated 90-day click momentum
SoNatural Organic Soap Nuts 1lb/180 Loads + Wash Bag Included - Deseeded Soap Berries | Hypoallergenic Laundry Detergent for Sensitive Skin & Baby Clothes| Fragrance & Sulfate-Free Shampoo
- Price
- $20.76
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 5mo ago

SoNatural Organic Soap Nuts Wash Bag Included - Deseeded Soap Berries | Hypoallergenic Laundry Detergent for Sensitive Skin & Baby Clothes| Fragrance & Sulfate-Free Shampoo (1kg / 35.2 oz)
- Price
- $30.45
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 3y ago

AnNafi Reetha | Organic Soap Nuts | Aritha/Areetha/Kunkudukaialu | Sapindus used for making Reetha Powder Ritha Shampoo Oil | Natural Hair Care & Growth | Organic Laundry Detergent (100grams)
- Price
- $17.47
- Rating
- 3.8/5
- Reviews
- 77
- Age
- 4y ago

NaturOli Soap Nuts/Soap Berries - 4-Lbs organic (960 loads) + 18X Travel Bottle! Select Seedless - 4 Wash Bags 8-pg info Tote Bag. Organic Laundry Soap
- Price
- $54.62
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 17y ago

Cure wid Pure Organic Soap Nuts Deseeded 8oz/225g with 1 Wash Bag Approx 90 Loads Eco-friendly Soap Nuts Laundry Detergent Chemical &Fragrance-free Organic Soap Berries Non-toxic Laundry Detergent
- Price
- $14.22
- Rating
- 4.2/5
- Reviews
- 461
- Age
- 2y ago
Newest
by launch date
SoNatural Organic Soap Nuts 1lb/180 Loads + Wash Bag Included - Deseeded Soap Berries | Hypoallergenic Laundry Detergent for Sensitive Skin & Baby Clothes| Fragrance & Sulfate-Free Shampoo
- Price
- $20.76
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 5mo ago

Homeda Reetha Powder for Hair Organic Soap Nuts Powder for Hair (3.5 oz - 100g) 100% Pure Indian Bath Powders - Aritha Powders for Hair Growth | Sapindus mukorossi
- Price
- $6.25
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 1y ago

CARMEL ORGANICS Soapnut/Reetha Whole 12 Ounce | Pure Reetha Pods | Natural Hair Cleanser & Conditioner | Chemical-Free & Eco-Friendly No Added Preservatives
- Price
- $9.99
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

Cure wid Pure Organic Soap Nuts Deseeded 8oz/225g with 1 Wash Bag Approx 90 Loads Eco-friendly Soap Nuts Laundry Detergent Chemical &Fragrance-free Organic Soap Berries Non-toxic Laundry Detergent
- Price
- $14.22
- Rating
- 4.2/5
- Reviews
- 461
- Age
- 2y ago

Scash 4 Ounce Approx 24 Pcs Soap Nuts Eco-friendly Soap Nuts indian soapberry Laundry Detergent Chemical & Fragrance-free Herbal Soap Berries Non-toxic
- Price
- $10.31
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
10
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
4%
- Cure wid Pure34%
- NaturOli26%
- CARMEL ORGANICS14%
- SoNatural13%
- Green Global Goods8%
- scash2%
- Open — no brand owns it (3 brands, 4%)
Demand
Soap Nuts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Soap Nuts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soap nuts49K/yr
- soap nuts organic17K/yr
- soap berries8K/yr
- soapberry7K/yr
- soap nut8K/yr
- soapnuts6K/yr
- soap nuts laundry6K/yr
- soapnut5K/yr
- soap nuts for hair4K/yr
- soap berries for laundry3K/yr
Reviews and returns
What reviews say buyers love and hate about Soap Nuts
We read the reviews and the return reasons for every product selling here.
“I was disappointed that I could still smell things like underarm deodorant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soap Nuts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









