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Soap Flakes

Fail

The top 5 products take 73% of clicks, so Soap Flakes is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$133K/yr233K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
73%top-5 click share · 9 brands · 245 sellers

Flapen Score

Soap Flakes against its category

The dotted line is the Health & Household average. Past it, Soap Flakes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Flakes market on Amazon at a glance

Shoppers on Amazon United States searched for Soap Flakes 233K times last year and spent an estimated $133K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
4.0%
Market size, estimated
$133Ka year
Peak month
January1.6× the quietest month
Top search term
zote soap flakes155K searches a year

02 · Price

A sale here is worth $14.24.

Listings sell for $14.24 on average, from $4.05 to $35.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $14.24 that is $14K to $18K a year per listing.

Average price
$14.24under the $15 to $100 sweet spot
Price range
$4.05–$35.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$18K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #459 within Laundry. It carries 8,721 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
38%
Out of stock, average day
9.1%
Average rank
#459in Laundry
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
8,721per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Soap Flakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

245

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • Brand 138%
  • Brand 219%
  • Brand 314%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Soap Flakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Soap Flakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zote soap flakes155K/yr
  • zote flakes27K/yr
  • jabon zote rayado15K/yr
  • zote laundry flakes15K/yr
  • zote laundry soap flakes9K/yr
  • zote flakes soap laundry7K/yr
  • jabon zote flakes4K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Flakes

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.1%of orders come back
“Its not Unscented like it says”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Soap Flakes questions

Answered from the same tracked data.