soap flakes
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$4.05–$35.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$133K$133K/yr · 233K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,721avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, soap flakes is a $133K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
soap flakes market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $142K–$178K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #459
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 31%
- Out of stock
- 9.1%
- Avg brand age
- 72 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
245
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- My Brand38%
- Generic19%
- ZOTE14%
- LA CORONA7%
- Arm & Hammer7%
- La Corona5%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +14.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top soap flakes search terms
- zote soap flakes155K/yr
- zote flakes27K/yr
- jabon zote rayado15K/yr
- zote laundry flakes15K/yr
- zote laundry soap flakes9K/yr
- zote flakes soap laundry7K/yr
- jabon zote flakes4K/yr
Top soap flakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jabon Zote Blanco Laundry Flakes Pack of 3
My Brand$15.084.7★760 rev
Flake Original Scent Laundry Detergent 17.6 oz & White Laundry Soap 14oz ZOTE - Soap Flakes for Standard & HE Washers - Low Suds Color Safe Easy-Dissolve Formula
Generic$17.524.6★102 rev
Zote White Laundry Soap Flakes 250g 5 Pack
LA CORONA$24.094.9★28 rev
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
Arm & Hammer$5.144.8★56,004 rev
Zote Laundry Soap Bar - Stain Remover - Catfish Bait - Pink 3 Bars-7 Oz (200g) Each
ZOTE$5.614.6★3,895 rev
Newest
by launch dateZote White Laundry Soap Flakes 250g 5 Pack
LA CORONA$24.0928 rev
Soap Zote Fine Flakes (Landry Flakes) 250 gr.
La Corona$19.994 rev
Flake Original Scent Laundry Detergent 17.6 oz & White Laundry Soap 14oz ZOTE - Soap Flakes for Standard & HE Washers - Low Suds Color Safe Easy-Dissolve Formula
Generic$17.52102 rev
Jabon Zote Blanco Laundry Flakes (6)
My Brand$35.1124 rev
Jabon Zote Blanco Laundry Flakes Pack of 3
My Brand$15.08760 rev
Trending
90-day click momentumSoap Zote Fine Flakes (Landry Flakes) 250 gr.
La Corona$19.993.6★
Zote White Laundry Soap Flakes 250g 5 Pack
LA CORONA$24.094.9★
Jabon Zote Blanco Laundry Flakes (6)
My Brand$35.114.9★
Flake Original Scent Laundry Detergent 17.6 oz & White Laundry Soap 14oz ZOTE - Soap Flakes for Standard & HE Washers - Low Suds Color Safe Easy-Dissolve Formula
Generic$17.524.6★
Jabon Zote Blanco Finas Escamas Para Lavadora (Laundry Flakes for Washiing Machines) 17.6 Oz. (Pack of 1)
Zote$8.364.7★
What buyers say about soap flakes
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Cleans great”
“Good amount of product”
“Very affordable”
“Great Boost to your wash”
“Works well as a booster”
“It boosts cleaning performance”
“Accurate description”
“This was so handy”
“I like the all natural”
What buyers complain about
“Its not Unscented like it says”
“Stain litter”
“Not sure if this adds much to the wash”
“I don't see any special cleaning power”
“Too pricey”
“BUT it spilled during delivery”
“Take grease out of clothes”
“Doesn't work”
“It also leaves my clothes with a grainy-type residue”
“whiter than we ever thought possible”
Top return reasons
Common questions
- Is soap flakes profitable to sell on Amazon United States?
- The niche generates $133K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the soap flakes niche?
- 9 brands and 245 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in soap flakes?
- Top complaints mined from reviews: Smell, Stain Resistance, Washability. The return rate is 0.1%.
- When does demand for soap flakes peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the soap flakes niche?
- Listings span $4.05–$35.11; the average listing price is $14.24 (sweet spot $15–$100). The average incumbent carries 8,721 reviews — the moat a new listing must climb.