Soap Flakes
FailThe top 5 products take 73% of clicks, so Soap Flakes is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $133K/yr233K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 245 sellers
Flapen Score
Soap Flakes against its category
The dotted line is the Health & Household average. Past it, Soap Flakes is stronger. Inside it, weaker.
Market
The Soap Flakes market on Amazon at a glance
Shoppers on Amazon United States searched for Soap Flakes 233K times last year and spent an estimated $133K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $133Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- zote soap flakes155K searches a year
02 · Price
A sale here is worth $14.24.
Listings sell for $14.24 on average, from $4.05 to $35.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $14.24 that is $14K to $18K a year per listing.
- Average price
- $14.24under the $15 to $100 sweet spot
- Price range
- $4.05–$35.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $14K–$18K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
31% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #459 within Laundry. It carries 8,721 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 38%
- Out of stock, average day
- 9.1%
- Average rank
- #459in Laundry
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 8,721per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Soap Flakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
245
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- Brand 138%
- Brand 219%
- Brand 314%
- Brand 47%
- Brand 57%
- Brand 65%
- Open — no brand owns it (3 brands, 9%)
Demand
Soap Flakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Soap Flakes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zote soap flakes155K/yr
- zote flakes27K/yr
- jabon zote rayado15K/yr
- zote laundry flakes15K/yr
- zote laundry soap flakes9K/yr
- zote flakes soap laundry7K/yr
- jabon zote flakes4K/yr
Reviews and returns
What reviews say buyers love and hate about Soap Flakes
We read the reviews and the return reasons for every product selling here.
“Its not Unscented like it says”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soap Flakes questions
Answered from the same tracked data.









