Is soap and paper factory profitable to sell on Amazon United States?

The niche generates $46K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (43/100).

How competitive is the soap and paper factory niche?

1 brands and 4 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in soap and paper factory?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.2%.

When does demand for soap and paper factory peak?

Demand peaks in Nov–Dec; the busiest month runs 11.8× the quietest.

What does it cost to enter the soap and paper factory niche?

Listings span $11.96–$42.09; the average listing price is $24.85 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.

soap and paper factory

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great101.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$24.85

avg listing price — sweet spot $15–$100

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$11.96–$42.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — a locked-up shelf

Market size

Bad$46K

$46K/yr · 16K searches

Growth

Bad-39.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, soap and paper factory is a $46K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

soap and paper factory market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $62K–$75K; units × avg price
Conversion rate: 11.8%
Avg BSR: #2,498
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 2.2%
Avg brand age: 56 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Soap & Paper Factory100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 11.8×

Open Trend

Top soap and paper factory search terms

soap and paper factory roland pine5K/yr -36.9%13.7% conv.
soap and paper factory4K/yr -27.1%5.5% conv.
roland pine3K/yr -22.1%9.1% conv.
roland pine candle5K/yr -63.6%9.8% conv.

All search terms

Top soap and paper factory products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Soap & Paper Factory 3.65 oz Roland Pine Reed Diffuser

Soap & Paper Factory$33.914.7★326 rev

Soap & Paper Factory Roland Pine 9.5 oz Large Soy Candle

Soap & Paper Factory$32.054.6★352 rev

Soap & Paper Factory Roland Pine 3.65 Oz Reed Diffuser Oil Refill

Soap & Paper Factory$27.924.6★92 rev

Soap & Paper Factory Roland Pine 18 oz Three-Wick Soy Candle

Soap & Paper Factory$42.094.5★106 rev

Soap & Paper Factory Roland Pine 3 fl. oz Home Fragrance Spray

Soap & Paper Factory$17.994.6★113 rev

Newest

by launch date

Soap & Paper Factory Roland Pine 5 oz Boxed Shea Butter Soap Bar

Soap & Paper Factory$12.290 rev

10mo ago

Soap & Paper Factory Roland Pine Hand & Body Wash 10 fl oz

Soap & Paper Factory$23.470 rev

11mo ago

Soap & Paper Factory Roland Pine Petite Shea Butter Hand Cream 1 oz

Soap & Paper Factory$11.968 rev

1y ago

Soap & Paper Factory Roland Pine 13 oz Three-Wick Tin Candle

Soap & Paper Factory$29.868 rev

2y ago

Roland Pine 3 oz Small Tin Soy Candle

Soap & Paper Factory$14.8965 rev

6y ago

What buyers say about soap and paper factory

What buyers praise and complain about, mined from review topics.

What buyers love

Smell82%

“Great scent”

Moist/Dry7%

“Wonderful smell very moisturizing”

Value For Money4%

“Great value for money just because of the throw”

Soft Feel4%

“Leaves your hands nice and smooth and fragrant”

What buyers complain about

Smell44%

“I would barely smell the candle”

Value For Money28%

“High price”

Size-Overall11%

“Wow, this is a tiny bit of product”

Top return reasons

Smell62%

Leak-Proof8%

Defective Material/Parts8%

Advertised Vs Actual Product8%

Size-Overall8%

Product Condition8%

Common questions

Is soap and paper factory profitable to sell on Amazon United States?: The niche generates $46K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (43/100).
How competitive is the soap and paper factory niche?: 1 brands and 4 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in soap and paper factory?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.2%.
When does demand for soap and paper factory peak?: Demand peaks in Nov–Dec; the busiest month runs 11.8× the quietest.
What does it cost to enter the soap and paper factory niche?: Listings span $11.96–$42.09; the average listing price is $24.85 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.