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So Clean Filter Replacement

Maybe

The average product has only 20 reviews. But the top 5 brands take 95% of clicks, so So Clean Filter Replacement is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$196K/yr46K searches / yr
90-day growth
+180.1%search demand this quarter
Competition
83%top-5 click share · 7 brands · 13 sellers

Flapen Score

So Clean Filter Replacement against its category

The dotted line is the Health & Household average. Past it, So Clean Filter Replacement is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The So Clean Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for So Clean Filter Replacement 46K times last year and spent an estimated $196K. The top 5 brands take 95% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +180.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+180.1%
Conversion, latest week
13.3%
Market size, estimated
$196Ka year
Top search term
so clean filter replacement21K searches a year

02 · Price

A sale here is worth $31.81.

Listings sell for $31.81 on average, from $8.69 to $47.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $31.81 that is $8K to $16K a year per listing.

Average price
$31.81inside the $15 to $100 sweet spot
Price range
$8.69–$47.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 43.4% of listings are out of stock. The average listing ranks #865 within Respiratory Aids & Accessories. It carries 20 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
43.4%
Average rank
#865in Respiratory Aids & Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
20per listing
Listings tracked
10

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
47 months

Products

Top So Clean Filter Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Brand 147%
  • Brand 233%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top So Clean Filter Replacement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • so clean filter replacement21K/yr
  • soclean 2 cartridge filter kit15K/yr
  • soclean filter replacement7K/yr
  • soclean replacement cartridge filter kit3K/yr

Reviews and returns

What reviews say buyers love and hate about So Clean Filter Replacement

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Value For Money”
1.1%of orders come back
“too expensive”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common So Clean Filter Replacement questions

Answered from the same tracked data.