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Snowman Napkins

Fail

Demand is soft, at -66.3% this quarter, so Snowman Napkins is a Fail.

Flapen Score
21
21 / 100
Ranks 14,725 of 14,768 Health & Household niches · −28 vs the category median of 49
Market size
$4K/yr29K searches / yr
90-day growth
-66.3%search demand this quarter
Competition
100%top-5 click share · 6 brands · 9 sellers

Flapen Score

Snowman Napkins against its category

The dotted line is the Health & Household average. Past it, Snowman Napkins is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snowman Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Snowman Napkins 29K times last year and spent an estimated $4K. The top 5 brands take 100% of clicks. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-66.3%
Conversion, latest week
1.4%
Market size, estimated
$4Ka year
Top search term
snowman napkins24K searches a year

02 · Price

A sale here is worth $11.25.

Listings sell for $11.25 on average, from $5.68 to $18.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.25 that is $0 to $1K a year per listing.

Average price
$11.25under the $15 to $100 sweet spot
Price range
$5.68–$18.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 51.3% of listings are out of stock. The average listing ranks #1,803 within Disposable Napkins. It carries 50 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
51.3%
Average rank
#1,803in Disposable Napkins
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
50per listing
Listings tracked
7

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Snowman Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 133%
  • Brand 220%
  • Brand 313%
  • Brand 412%
  • Brand 511%
  • Brand 611%

Demand

Snowman Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 38.7× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Snowman Napkins

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Design-Overall”
100%of negative reviews mention “Strength”
1.6%of orders come back
“Not very strong plates”
A buyer, on “Strength”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Snowman Napkins questions

Answered from the same tracked data.