Snowflake Napkins
FailDemand is soft, at -82.5% this quarter, so Snowflake Napkins is a Fail.
- Flapen Score
- 35 / 100Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 4935
- Market size
- $34K/yr97K searches / yr
- 90-day growth
- -82.5%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 21 sellers
Flapen Score
Snowflake Napkins against its category
The dotted line is the Health & Household average. Past it, Snowflake Napkins is stronger. Inside it, weaker.
Market
The Snowflake Napkins market on Amazon at a glance
Shoppers on Amazon United States searched for Snowflake Napkins 97K times last year and spent an estimated $34K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -82.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -82.5%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $34Ka year
- Peak month
- December39.9× the quietest month
- Top search term
- snowflake napkins44K searches a year
02 · Price
A sale here is worth $12.49.
Listings sell for $12.49 on average, from $5.25 to $19.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.49 that is $0 to $1K a year per listing.
- Average price
- $12.49under the $15 to $100 sweet spot
- Price range
- $5.25–$19.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 49.4% of listings are out of stock. The average listing ranks #2,258 within Disposable Napkins. It carries 137 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 49.4%
- Average rank
- #2,258in Disposable Napkins
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 137per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Snowflake Napkins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dulousia Snowflake Napkins Disposable Wonderland Party Paper Napkins Luncheon Blue White Snow Theme Party Decorations Birthday Beverage Napkin Winter Celebration Supplies Unfolded 13x13in 40Ct
- Price
- $10.05
- Rating
- 4.8/5
- Reviews
- 149
- Age
- 3y ago

50 Count Snowflake Winterland Paper Napkins Disposable Snow Party Napkins for Christmas Dinner Winter Birthday Gatherings Baby Shower Snow-Themed Table Decorations
- Price
- $8.35
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

200PCS Christmas Paper Napkins Snowflake Shaped Guest Napkins Decorative Hand Towels Xmas Winter Snowflake Lunch Dinner Napkin for Xmas Bathroom Wedding Birthday Baby Shower Party Decoration
- Price
- $18.75
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Janlaugh 100 Pcs Bulk Snowflake Paper Napkins Gradient Blue and Purple 3 Ply Disposable Party Napkins for Guest Wonderland Party Hand Towel for Winter Birthday Supplies (9.84 x 9.84 Inches)
- Price
- $13.76
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago

80Pcs Snowflake Paper Napkins Snowflake Winter Wonderland Theme Party Paper Napkins Disposable Snowflakes Party Napkins Set Snowflake Paper Luncheon Napkins Snowflake Winter Wonderland Theme 6.5 in
- Price
- $12.83
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago
Trending
estimated 90-day click momentum
Janlaugh 200 Pcs Bulk Snowflake Paper Napkins Gradient Blue and Purple 3 Ply Disposable Party Napkins for Guest Wonderland Party Hand Towel for Winter Birthday Supplies (9.84 x 9.84inches)
- Price
- $19.74
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4mo ago

200PCS Christmas Paper Napkins Snowflake Shaped Guest Napkins Decorative Hand Towels Xmas Winter Snowflake Lunch Dinner Napkin for Xmas Bathroom Wedding Birthday Baby Shower Party Decoration
- Price
- $18.75
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

80Pcs Snowflake Paper Napkins Snowflake Winter Wonderland Theme Party Paper Napkins Disposable Snowflakes Party Napkins Set Snowflake Paper Luncheon Napkins Snowflake Winter Wonderland Theme 6.5 in
- Price
- $12.83
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago

50 Pack Silver Snowflake Napkins Linen-Feel Disposable Guest Towels Winter Snow Napkins for Elegant Dinner Party Table Decor
- Price
- $16.05
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 11mo ago

100 Pack Cocktail Napkin 2-Ply Scalloped Edged Light Blue Napkins 5 x 5IN
- Price
- $9.06
- Rating
- 4.8/5
- Reviews
- 1,080
- Age
- 3y ago
Newest
by launch date
Janlaugh 200 Pcs Bulk Snowflake Paper Napkins Gradient Blue and Purple 3 Ply Disposable Party Napkins for Guest Wonderland Party Hand Towel for Winter Birthday Supplies (9.84 x 9.84inches)
- Price
- $19.74
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 4mo ago

FYSUIMU Snowflake Paper Napkins Luncheon Napkin Christmas Gold Foil Disposable Dessert Dinner Hand Napkin for Winter Holiday Xmas Party Wedding Decorations Supplies 100 Pcs
- Price
- $13.76
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 10mo ago

Whaline 150 Pcs Winter Paper Napkins Xmas Blue White Snowflake Disposable Luncheon Napkin Dessert Dinner Napkin for Christmas Holiday Birthday Party Wedding Table Supplies
- Price
- $17.54
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 11mo ago

50 Pack Silver Snowflake Napkins Linen-Feel Disposable Guest Towels Winter Snow Napkins for Elegant Dinner Party Table Decor
- Price
- $16.05
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 11mo ago

200PCS Christmas Paper Napkins Snowflake Shaped Guest Napkins Decorative Hand Towels Xmas Winter Snowflake Lunch Dinner Napkin for Xmas Bathroom Wedding Birthday Baby Shower Party Decoration
- Price
- $18.75
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
21
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
29%
- Dulousia22%
- Merriva12%
- Janlaugh12%
- KTHONIOMANTE11%
- Jajajuegos8%
- BEFORYOU5%
Demand
Snowflake Napkins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 39.9×
Search terms
Top Snowflake Napkins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- snowflake napkins44K/yr
- winter napkins29K/yr
- snowflake cocktail napkins5K/yr
- snowflake paper napkins6K/yr
- snowflake napkins disposable5K/yr
- winter wonderland napkins4K/yr
- winter napkins disposable4K/yr
Reviews and returns
What reviews say buyers love and hate about Snowflake Napkins
We read the reviews and the return reasons for every product selling here.
“They were thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snowflake Napkins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









